Back to the Future by MediaCom - ArabNet Digital Summit 2014

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Speaker: Nick Barron, CEO MENA, MediaCom Whilst the past was far from perfect in the advertising industry, there was collaboration, team work and willingness to make big decisions which seemed to make more successful and enduring advertising. Our ability to measure everything now has it’s positives but has also created a culture of blame and indecision which is not great for the future of our business. For the full talk, visit: https://www.youtube.com/watch?v=slBXmeJNoQs&list=UUSyVFIebowg9-cZlQILb7zg

Business News & Politik

EMPIRICAL
RESEARCH
ALL TOGETHER WELL
CONSIDERED

CAMPAIGNS INTEGRATION STEELAGENCY
GREED
NOT
ACCOUNTAB
LE
CRITICAL
FAILURE

DATA
OVERLOAD
SPECIALISM
S & SILOS
EXCESS
SUPPLY

MORE
VALUE
ON YOUR
TOES
GREATER
ACCOUNTABIL
ITY

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Back to the Future by MediaCom - ArabNet Digital Summit 2014

1. Thurs 5th June 2014

4. IN THE OLD DAYS

5. EMPIRICAL RESEARCH ALL TOGETHER WELL CONSIDERED

6. MUTUAL SEVERAL DECISION-MAKING

7. CAMPAIGNS INTEGRATION STEEL

8. CAMPAIGNS INTEGRATION STEELAGENCY GREED NOT ACCOUNTAB LE CRITICAL FAILURE

9. Now

10. DATA OVERLOAD SPECIALISM S & SILOS EXCESS SUPPLY

11. CHANGE BLAME INDECISION

12. MORE VALUE ON YOUR TOES GREATER ACCOUNTABIL ITY

13. NO CONSISTEN CY SHORT TERMISIM LOW BRAND VALUE

14. BEST OF BOTH WORLDS

15.

16. Thank you