presentation on the history of nokia then discuss its five mistakes that leads the nokia to decline and at he end what lession we learnt from nokia decline

1. FAILURE OF
NOKIA

2. ABOUT NOKIA
 1865-1967
 1922-trio partnership
 1967-1990
 Mobira in 1982

3. 1. FAILURE OF SYMBIAN OS:
 In 2002- Symbian 60 series
 Apple and Android
 Lack of applications
 Something unique

4. 2. WRONG DEAL WITH WINDOWS
 Leap of faith
 Declining condition
 Biggest mistake

5. 3. NOKIA BECAME LAGGARD IN
SMARTPHONE MARKET
 Stiff competition
 Innovation
 Lagging in the race

6. 4. LOSING MARKET SHARE ON
BOTH ENDS
 Lower segments of phones
 Nokia 1100
 Very late

7. 5. FAILURE TO IMPLEMENT THE RIGHT
UMBRELLA BRANDING STRATEGY
 Apple
 Samsung with Galaxy S series
 Nokia with N series and Lumia series
 Punished from the customer

8. FIRST LESSION
 Competition
 New things
 Thoughts and mindset

9. SECOND LESSION
 Failure
 Begins with the first
mistake
 Happens as a process

10. THIRD LESSION
 Complacency
 Sincere
 Work

11. CONCLUSION
 Trends
 Catch the wave
 Second chance
 Hard and expensive way

12. REFERENCE
 https://www.techwell.com/techwell-
insights/2013/10/two-lessons-learned-nokias-
downfall

http://www.slideshare.net/karankamboj313/fail
ure-of-nokia
 https://en.wikipedia.org/wiki/Nokia