Top 5 Mobile Trends to watch in 2014 to succeed in the mobile business.

1. How is mobile changing the way we
engage with people and brands?
Mobile adoption is growing faster than any other great technologies of our times.
Mobile has shifted the balance of power from brands to consumers,
empowering them to control almost everything.
Mobile security will be the key to winning the war against the new
generation of cyber thieves.
Near Field Communcation – to allow contactless transactions and data
exchange – will experience a massive growth in 2014.
NFC enabled handset owners (115M) are expected to spend over $48B
using their phones to pay by 2017.
60% of smartphone owners believe that sensors will be commonplace by
the end of 2016.
AppsBuilder © 2014
[ Sources ]
Ericsson ConsumerLab Analytical Platform, 2013
D. Forrester Research, 2013 Interactive Marketing Predictions, February 2013
E. Urban Airship, Good Push Index, July 2012
F. Forrester Research “The New Messaging Mandate,” January 2012
G. Forrester Research “Mobile is the New Face of Engagement,” February 2012
www.3-monkeys.co.uk/the-rise-of-wearable-technology/
Low-powered, low-cost indoor positioning system notifies nearby iOS
devices and send push notifications to them.
BENEFITS OF NFC
iBeacon
Versatile
It can be used in several industries (banking,
restaurants, transports…)
More secure
No physical access to customers’ credit
card information.
Better user experience
Serve customers better with hassle-free
mode of payment.
New mobile-centric ad formats will emerge in 2014.
Innovative rich media formats that will blend into social media layouts.
By 2015 mobile advertising will be almost unrecognisable.
60% of mobile AD networks will shift to AD Exchanges.
5-10 seconds : short videos (5-10 seconds) will make a greater impact on
consumers, thanks to higher engagement rate with video on mobile.
Mobile advertising will increase by 30% per year, till reaching $42B in
revenue by 2017.
wearable tech gadgets are expected to be delivered by
The rise of wearable technology is based on the concept of
THE QUANTIFIED SELF:
Base: 5,000 iPhone/Android smartphone users in major cities, who uses internet daily
SIMPLE AND
EASY-TO-CRACK
PASSWORDS
BIOMETRIC
ALTERNATIVES
How to survive in this new marketing world?
Engage with customers in a contextual way,
creating value rather than intrude.
Why do push notifications work so well?
Context + personalized content
Why do people use wearable tech?
Any alternative mobile payment solutions?
How does it work?
Case Studies
93%higher retention
rate for users receiving push messaging in the first month
DON’T DELIVER MESSAGES , DELIVER VALUE.
How do you deliver value?
Simplify Daily Challenges
Geolocalized Messages
Push Notifications
Digital Wallet
Personalized Content
Just-in-time Data
In-app Landing Pages
By the end of 2014 there will be more Internet-connected mobile devices than
people on the planet.
x2AS FAST
AS THE
INTERNET
x3FASTER
THAN
SOCIAL
MEDIA
x10TIMES
FASTER
THAN
PERSONAL
COMPUTERS
[ Cisco Report, 2014 ]
1
2
4
5
3
MOBILE RELATIONSHIP MANAGEMENT
MOBILE SECURITY
MOBILE ADVERTISING
MOBILE PAYMENTS
WEARABLE TECHNOLOGY
?
Push notifications are the ideal tool to combine mobile marketing’s unique
benefits: intimacy, immediacy, and context.
[ Forrester Research, 2013 ]
AFTER DOWNLOAD
When both host and
renter are opted in to push
notifications, rentals are
booked 6 times faster.
Increased CTR x10 and
boosted app sessions by
25% through tailored push
notifications.
38% of customers
opening pushes place bets
immediately.
VS
Smartphone that uses camera
as eye-recognizer to unlock
screen
Smartphone that uses fingerprints
to unlock screen
Using fingerprints for credit card
purchases online
Using fingerprints to replace all
internet passwords48% 61% 50% 52%
Internet levels in using biometric alternatives to passwords
We are moving towards a time when the ability to track and understand
data is deeply woven into our daily lives. Sensors are becoming cheaper and
connectivity is more ubiquitous by the day
[ Ernesto Ramirez – Community
Organizer for Quantified Self ]
IMPROVE
QUALITY
OF LIFE
FEEL MORE
INTELLIGENT
BE BETTER
INFORMED
ADVANCE
CARREER
BE MORE
EFFICIENT
IN DAILY
ROUTINE
82% 41% 61% 37% 61%
2013
$13B $18B
$42B
2014
2017
IN REVENUE IN REVENUE
IN REVENUE
WHAT’S NEXT?
6%
23%
27%
10%
25%
27%
13%
25%
28%
6%
20%
30%
7%
23%
29%
Hospitals that provide
you with sensors for remote
proactive healtcare
Public Transport sensors
that recognize you, open
tickets gates and deduct
ticket cost
Doors and gates at work
that recognize you
and open
Cars that exchange
information in order to
avoid accidents
A lock to your front
door that recognizes
you and lock/unlocks
Most predicted uses of interactive sensors.
Already Available Within a year Within 3 years
485MM 2018
Head-worn
Wrist-worn
ClipsShoe-worn
Shirt
Straps
Gain location-based
information on nearby
stores
Purchase your
service/product
Activate transmission
TOP 5 MOBILE TRENDS
TO WATCH IN 2014