Reach New Heights with Interactive Communication

Reaching New Heights with Interactive Communication

Let’s Interact On… ,[object Object],[object Object],[object Object]

http:// www.youtube.com/watch?v = HrzeiUvDZog http://www.youtube.com/watch?v=G_FS2TiK3AI

Interactive (R)evolution Internet Browser Wireless Broadband Multiple Platforms Rich Media Multiple Channels Video Audio Animation PC Mobile iPod >> Web Search Blog Social

Today: Web 2.0 Information Transaction Co-Creation Digital Life Image: http://danzinde.files.wordpress.com/2006/10/zen2.jpg

Web 2.0 technologies : Key functions ,[object Object],[object Object],[object Object],[object Object]

Influencing Behaviour ,[object Object],[object Object]

A New Generation Blip ,[object Object],GEN Y: Post WWW 52 + 18 - 27

Left Brain Stuff ,[object Object],[object Object]

Consumers Embrace New Online Technologies Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012

“ In a typical week, how many hours do you spend doing each of the following?” Using Internet for personal and work Watching TV Using a Cell Phone Listening to the Radio Watching DVDs or VHS Using the Internet for Work Playing Video Games Reading Magazines Reading Newspapers GenY vs. Boomers Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012

“ In a typical week, how many hours do you spend doing each of the following?” Using Internet for personal and work Watching TV Using a Cell Phone Listening to the Radio Watching DVDs or VHS Using the Internet for Work Playing Video Games Reading Magazines Reading Newspapers GenY vs. Boomers GenY sacrifice TV to free up time for other media. Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012

Interactive Traditional Increasing effectiveness Decreasing effectiveness Increase Same Decrease “ In the next 3 years, do you think marketing’s effectiveness will increase, stay the same, or decrease in each of the following media?” Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012

“ In a typical week, how many hours do you spend doing each of the following?” Interactive Marketing Out of Sync Percent of ad spending on each media type in 2007 Percent of tot. media time individuals spend in typical week Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012

Marketer Maturity Will spend next 5 years building case for I.M. Stragglers ,[object Object],[object Object],[object Object],Mainstreamers ,[object Object],[object Object],[object Object],[object Object],Early Adopters

Interactive Marketing ,[object Object],[object Object],Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012

Forecast: US Interactive Mkt. Spend ‘07-’12 Online Video Emerging Channels Email Online Display Search Engine Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012

Forecast: US Emerging Channel Spend ‘07-’12 Source: Forrester – US Interactive Marketing Forecast, 2007 - 2012

What does this mean for marketing? ,[object Object],[object Object]

What does this mean for marketing? Steps into the light Display Advertising Growth in strategy and Social media will drive Growth in video advertising Video emerging channels to $10.6 billion by 2012. Emerging Media integration services Email CPC increase; greater focus on long tail. Triple in 5 years Search

What does this mean for communicators? ,[object Object],[object Object],[object Object],Source: Core Metrics – Winning in a Web 2.0 World: Metrics Driven Success

Brand More Important than Ever

Brand Identity Alignment VISION MISSION VALUES PRODUCTS SERVICE IMAGE INTERNAL CULTURE EXPERIENCE ALIGNMENT

Total Online Experience DESIGN CONTENT FUNCTIONALITY VISION MISSION PRODUCTS SERVICE VALUES NAVIGATION

Brand Management DESIGN CONTENT NAVIGATION FUNCTIONALITY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Total Online Brand Experience

Brand Management DESIGN CONTENT NAVIGATION FUNCTIONALITY Total Online Brand Experience ,[object Object],[object Object],[object Object],[object Object]

Brand Management DESIGN CONTENT NAVIGATION FUNCTIONALITY Total Online Brand Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Brand Management DESIGN CONTENT NAVIGATION FUNCTIONALITY Total Online Brand Experience ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reaching New Interactive Heights

Web 2.0 Values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Thriving in an interactive world ,[object Object],1. Monitor

[object Object],Thriving in an interactive world BLOG RSS FEED PODCAST VIDEO VIRAL SOCIAL VIRTUAL REALITY

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thriving in an interactive world 3. Stay true to who you are:

[object Object],[object Object],[object Object],Thriving in an interactive world 4. Use the Right Metrics

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]

Endless Possibilities http://www.youtube.com/watch?v=PbqS9x7sBZA

For further information: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reach New Heights with Interactive Communication

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