The survey result primarily quantifies the usage pattern of the respondents, Fynd Store satisfaction level, and rates the Fynd Store support and services.

1. S U R V E Y R E P O R T

2. I N T R O D U C T I O N
Fynd Store is committed to power delightful shopping experiences for everyone, everywhere.
With this mission in mind, a survey was conducted by the Fynd Store team to gauge the Fynd Store application’s success,
with the associated brand teams. This survey also heps us move a step further towards improving our products and services.
The participants of the survey includes store directors, store managers, assistant store managers and fashion consultants.
The questionnaire was used as the primary reasearch tool for the survey and was devised to get a basic understanding
of how the Fynd Store users perceive the product and its features.
The result primarily quantifies the usage pattern of the respondents, Fynd Store satisfaction level, and rates
the Fynd Store support and services. Various micro factors with operations like delivery timeline, training and onboarding,
communication emails and escalation resolution have been highlighted as well.
The purpose of this research is to bridge the gaps between how the product is perceived in the hands of respondents,
and what we would want it to, actually look like. Thus gaining more insight into this and working on it will be the definite step ahead.

3. R E S U L T S

4. 700+RESPONDENTS
80% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
714 STORES participated in the survey
78% users are happy with the product and services82% users find it easy to place orders on Fynd Store
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
24%
HOAD
WHO RESPONDED? REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
42.0%
74%
AGREE
DISAGREE
26%
35.9%
4.5/5
14.6%4.3%3.2%
USAGE FREQUENCY
The focus on building and executing omnichannel
capabilities has increased steadily and significantly.
Both, stores & brand managers have come to recognise
the omnichannel domain as an aspect of branding and
sales that is distinct, significant, and indispensable. To
leverage the assets of the brand to the fullest, it is
pertinent for managers to understand how & what type
of influence a product like Fynd Store can have on
customers. Fynd Store has been an empowering tool
for many stakeholders, but there have been few misses
too. We did a quick survey with a few brands regarding
how they feel about Fynd Store as a platform and the
nuances attached to it.
700+ stores responded to the questionnaire.
Most of the managers reinforce the fact that Fynd Store
as a concept is a valuable resource and provides
organisations with a sustainable competitive
advantage over other brands.
Fynd Store feedback suggests that most of the
stakeholders welcome the recent updates done in the
past 6 months. However, there are a few out-liers to this
notion and needs further investigation.
Verbatim records suggest that delivery timelines have
been compromised at times. Also, the inventory/
cataloging issue was highlighted wherein products
without images become difficult to sell.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
64.3%
46.1%
11.3% 30.3%
12.4%
10.2%
5.5%
1.5%
18.5%
34% 38%
COMMUNICATION
EMAILS
44%
ESCALATION
RESOLUTION
39%
(Based on 714 Ratings Recieved)
35.5%
25.8%
21.3%
10.8%
Rarely Sometimes Occasionaly Frequently Mostly
6.6%
7%
Spykar
8%
Satya Paul
11%
Red Chief
14%
Mothercare
SURVEY REPORT
FYND STORE

5. 700+RESPONDENTS
3%
BROOKS BROTHERS
64% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of Brooks Brothers stores who responded -
95% users are happy with the product and services91% users find it easy to place orders on Fynd Store
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
97%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
68.2%
91%
AGREE
9%
27.3%
4.8/5
4.5%0%0%
USAGE FREQUENCY
SURVEY REPORT
Brand respondents of Brooks Brothers are satisfied
with Fynd Store. Most brand respondents use it on a
regular basis. Few respondents are facing issues but
these issues are not often/regular in nature.
In Brooks Brothers, most respondents shared product
image related concerns, however few respondents don’t
face such issues.
Issues with logistics support has been expressed by the
respondents. Delivery has been a priority for us for a
long time now, and there are quite a few innovations that
will bear fruits soon. We have onboarded 3 more delivery
partners for an efficient service. We will also be live in
most of the metro cities with a same day delivery option.
We will be improving the order handling for premium and
urgent customers. Proper communication flow will be
ensured in every step of delivery process.
All the brand respondents agreed that the Fynd Store
regional managers are always helpful.
Based on our findings, the brand is overall satisfied with
our product and services. However, we can improve
our focus on the services aspect mentioned above.
This will help the store staff and result to a positive
impact on the business.
BROOKS BROTHERS
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
36.4%
86.4%
0% 9.1%
4.5%
18.2%
9.1%
4.5%
31.8%
59% 45%
COMMUNICATION
EMAILS
64%
ESCALATION
RESOLUTION
59%
(Based on 22 Ratings Recieved)
31.8%
40.9%
18.2%
9.1%
0%
Rarely Sometimes Occasionaly Frequently Mostly
DISAGREE

6. 700+RESPONDENTS
6%
SSIPL
83% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of SSIPL stores who responded -
61% users are happy with the product and services90% users find it easy to place orders on Fynd Store.
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
94%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
36.6%
46%
AGREE
DISAGREE
54%
24.4%
4.2/5
24.4%7.3%7.3%
USAGE FREQUENCY
SSIPL’s growth on Fynd Store has been stagnant for the
past 6 months. January 2020 EOSS sales was Rs.3.7.L
and in the non-EOSS period the average has been
Rs. 2.5L. All in all, the sales numbers have not been
encouraging.
Most of the survey results are encouraging and that’s
evident in the respondents ratings on all the questions
asked - with 70% of them using Fynd Store daily and 90%
users who have not faced any issue in placing orders.
Delivery timeline and SLA are of prime concern. We
have tied up with 3 more delivery partners which is
certainly going to speed-up our timelines, also same day
delivery option is now available in the metro cities.
Proper escalation matrix to be sent with guidelines and
SLA on every type of query also to be provided.
Lack of proper communication between the delivery
partners, stores and the customer has been highlighted.
This issue is addressed now as at every stage of order
flow all the stakeholders are getting informed via sms
and emails.
Regular check on catalogue to be done - with new
product images to be uploaded when available. Also,
inventory hygiene to be checked and reported as most
of the respondents have complained about images of
products not available.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
70.7%
58.5%
22.0% 19.5%
0%
7.3%
4.9%
2.4%
14.6%
19% 34%
COMMUNICATION
EMAILS
39%
ESCALATION
RESOLUTION
27%
(Based on 41 Ratings Recieved)
41.5%
31.7%
17.1%
4.9%
Rarely Sometimes Occasionaly Frequently Mostly
4.9%
SURVEY REPORT
SSIPL

7. 700+RESPONDENTS
8%
STEVE MADDEN
67% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of Steve Madden stores who responded -
83% users are happy with the product and services81% users find it easy to place orders on Fynd Store
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
92%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
43.1%
79%
AGREE
21%
39.7%
4.5/5
10.3%5.2%1.7%
USAGE FREQUENCY
Steve Madden’s growth on Fynd Store has been
stagnant for the past 6 months. July 2019 EOSS sales
was Rs. 67.7L and the next EOSS period in January 2020
was Rs. 70.4L, which is a 4% LTL growth. Also on a
month-on-month basis, there has been a very gradual to
no increase in sales in the non-EOSS period.
Most of the survey results have been encouraging and
that’s evident in the respondents ratings on all the
questions asked, reflecting a satifactory response with
Fynd Store.
Issues with delivery have been expressed by the
respondents. Delivery has been a priority for us for a
long time now, and there are quite a few innovations that
will bear fruits soon. We have onboarded 3 more delivery
partners for an efficient service. We will also be live in
most of the metro cities with a same day delivery option.
We will be improving the order handling for premium and
urgent customers. Proper communication flow will be
ensured in every step of delivery process.
Many respondents felt more images for the product will
help them in selling better. New additions in Fynd Store
have been launched which include filters to filter out
image and imageless products - this will lead to better
user interface. Regular check on catalogue and
inventory to be ensured - with timely upload of new
images whenever available.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
58.6%
46.0%
8.0% 26.0%
20.0%
8.6%
0%
1.7%
31.0%
34% 34%
COMMUNICATION
EMAILS
43%
ESCALATION
RESOLUTION
41%
(Based on 58 Ratings Recieved)
19.0%
34.5%
27.6%
10.3%
Rarely Sometimes Occasionaly Frequently Mostly
8.6%
SURVEY REPORT
STEVE MADDEN

8. 700+RESPONDENTS
7%
SPYKAR
81% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of Spykar stores who responded -
74% users are happy with the product and services92% users find it easy to place orders on Fynd Store
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
93%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
49.1%
65%
AGREE
35%
24.5%
4.5/5
13.2%5.7%7.5%
USAGE FREQUENCY
There has been a substantial growth for Spykar on the
Fynd Store platform in past 6 months. July 2019 EOSS
sales was Rs.60k which has reached Rs.4.5L in January
2020 EOSS. The non-EOSS period has also seen a growth
where, the average retailer generated Rs.60K in sales
which increased to Rs.2.5L. Going ahead, with increase
in stores coming onboard Fynd Store, we expect the
performance to continue to improve.
Most of the survey results have been encouraging and
that’s evident in the respondents ratings, with 81% of
them using Fynd Store at least once a week and 74% of
them happy with the overall service.
Issues with delivery have been expressed by the
respondents. Delivery has been a priority for us for a
long time now, and there are quite a few innovations that
will bear fruits soon. We have tied up with 3 more
delivery partners for an efficient service. We will also be
live in most of the metro cities with a same day delivery
option.
In the past, escalation resolution has been an aware of
concern. However, we are aware and have made
changes to that process to help with better service.
Proper escalation matrix will be provided with guidelines
and SLAs on every type of query.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
58.5%
22.9%
25.0% 52.1%
0%
17.0%
5.7%
0%
18.9%
32% 38%
COMMUNICATION
EMAILS
38%
ESCALATION
RESOLUTION
36%
(Based on 53 Ratings Recieved)
67.3%
11.5%
13.5%
0%
Rarely Sometimes Occasionaly Frequently Mostly
7.7%
SURVEY REPORT
SPYKAR
DISAGREE

9. 700+RESPONDENTS
8%
SATYA PAUL
61% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of Satya Paul stores who responded -
86% users are happy with the product and services82% users find it easy to place orders on Fynd Store.
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
92%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
40.4%
68%
AGREE
32%
45.6%
4.5/5
12.3%1.8%0%
USAGE FREQUENCY
Satya Paul has been growing steadily on Fynd Store for
the last 6 months. July 2019 EOSS generated Rs. 6L
while January 2020 EOSS generated Rs.10L, despite the
sluggishness in the market. Moreover, month-on-month
there has been a gradual increase in sales in the
non-EOSS period as well.
Most of the survey results have been encouraging and
that’s evident in the respondents ratings on all the
questions asked, with 86% of them happy with Fynd
Store. There has been a significant improvement in
Fynd Store and a lot of new features have been
incorporated. Training for this will be initiated soon.
Issues with delivery have been expressed by the
respondents. Delivery has been a priority for us for a
long time now, and there are quite a few innovations
that will bear fruits soon. We have tied up with 3 more
delivery partners for an efficient service. We will also be
live in most of the metro cities with a same day delivery
option.
Regular checks on the catalogue freshness needs to be
done - with new product images to be immediately
uploaded, when available. Also, inventory hygiene to be
checked regularly and reported as most of the
respondents have complained about the unavailability
of product images.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
31.6%
62.7%
11.8% 17.6%
7.8%
19.3%
10.5%
3.5%
35.1%
33% 37%
COMMUNICATION
EMAILS
42%
ESCALATION
RESOLUTION
32%
(Based on 57 Ratings Recieved)
31.6%
26.3%
24.6%
12.3%
Rarely Sometimes Occasionaly Frequently Mostly
5.3%
SURVEY REPORT
SATYA PAUL
DISAGREE

10. SURVEY REPORT
RED CHIEF
700+RESPONDENTS
11%
RED CHIEF
85% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of Red Chief stores who responded -
68% users are happy with the product and services78% users find it easy to place orders on Fynd Store.
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
89%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
39.7%
58%
AGREE
42%
28.2%
4.2/5
21.8%7.7%2.6%
USAGE FREQUENCY
Brand respondents of Red Chief have shared an above
average experience with Fynd Store. While most of the
other respondents of the survey agreed that Fynd Store
has improved a lot in past six months, Red Chief's store
managers are divided on this.
The support of Fynd's Regional managers is validated in
the survey results.
67%+ respondents are satisfied with the product. While
75%+ people said that they use Fynd Store daily, it has
not translated to sales, raising questions on the
genuineness of answers given by the respondents.
Issues with delivery have been expressed by the
respondents. Delivery has been a priority for us for a
long time now, and there are quite a few innovations that
will bear fruits soon. We have tied up with 3 more
delivery partners for an efficient service. We will also be
live in most of the metro cities with a same day delivery
option.
The new update release has an improved version with
features added such as cart sharing, share page feature,
enhanced barcode search which will add value to the
Fynd Store experience. Proper training will be initiated
for stores so that they can take advantage of the
updated version.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
75.6%
64.1%
7.7% 25.6%
2.6%
1.3%
7.7%
0%
15.4%
22% 26%
COMMUNICATION
EMAILS
33%
ESCALATION
RESOLUTION
28%
(Based on 78 Ratings Recieved)
46.8%
16.9%
14.3%
9.1%
Rarely Sometimes Occasionaly Frequently Mostly
13.0%
DISAGREE

11. 700+RESPONDENTS
14%
MOTHERCARE
88% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of Mothercare stores who responded -
68% users are happy with the product and services75% users find it easy to place orders on Fynd Store.
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
86%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
23.2%
73%
AGREE
27%
44.4%
4.6/5
23.2%5.1%4.0%
USAGE FREQUENCY
Mothercare has seen healthy grown on Fynd Store for
the last 6 months. July 2019 EOSS generated sales
Rs.17L which increased to Rs.25L in January 2020
EOSS, despite a slugging market, clocking 36% LTL
growth. Also, month-on-month there has been a gradual
increase in sales during the non-EOSS period..
Most of the survey results have been encouraging and
that’s evident in the respondents ratings on all the
questions asked that they are quite happy with the
overall Fynd Store service.
Issues with delivery have been expressed by the
respondents. Delivery has been a priority for us for a l
ong time now, and there are quite a few innovations that
will bear fruits soon. We have tied up with 3 more
delivery partners for an efficient service. We will also be
live in most of the metro cities with a same day delivery
option.
Many respondent felt more images for the product will
help them in selling better. In the new feature release,
filters have been provided for image and imageless
products. This will lead to a better user experience.
Regular checks on the catalogue freshness needs to be
done - with new product images to be immediately
uploaded, when available
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
76.8%
54.9%
4.4% 29.7%
11.0%
7.1%
4.0%
0%
12.1%
33% 37%
COMMUNICATION
EMAILS
43%
ESCALATION
RESOLUTION
33%
(Based on 99 Ratings Recieved)
12.1%
23.2%
39.4%
20.2%
Rarely Sometimes Occasionaly Frequently Mostly
5.1%
SURVEY REPORT
MOTHERCARE
DISAGREE

12. 700+RESPONDENTS
2%
MICHAEL KORS
82% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of Michael Kors stores who responded -
64% users are happy with the product and services64% users find it easy to place orders on Fynd Store.
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
98%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
27.3%
54%
AGREE
46%
36.4%
3.8/5
27.3%9.1%0%
USAGE FREQUENCY
Michael Kors has been associated with Fynd Store for
more than a year now. From doing a mere Rs.1.5L in July
2019 EOSS to Rs.26.5L in January 2020 EOSS, the
increase in sales generated has been phenomenal. We
have seen significant improvement even during the
non-EOSS period with sales generated going from Rs.1L
per month to Rs.8L+ per month now.
Most of the survey results have been encouraging. There
needs to be a deeper dive done on troubles faced by the
respondents while placing orders on Fynd Store. New
updates have been released keeping the feedback
received over the past months in mind. The same needs
to be better communicated to the respondents. Training
will be initiated soon to showcase the new features that
will help store staff better serve their consumers.
Issues with delivery have been expressed by the
respondents. Delivery has been a priority for us for a long
time now, and there are quite a few innovations that will
bear fruits soon. We have tied up with 3 more delivery
partners for an efficient service. We will also be live in
most of the metro cities with a same day delivery option.
Regular checks on the catalogue freshness and inventory
hygiene needs to be done and reported as most of the
respondents have complained about the unavailability of
product images. In the new feature release, filters have
been provided for image and imageless products. This
will lead to a better user experience.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
63.6%
18.2%
18.2% 36.4%
27.3%
9.1%
9.1%
0%
18.2%
36% 36%
COMMUNICATION
EMAILS
36%
ESCALATION
RESOLUTION
36%
(Based on 11 Ratings Recieved)
18.2%
9.1%
36.4%
27.3%
Rarely Sometimes Occasionaly Frequently Mostly
9.1%
SURVEY REPORT
MICHAEL KORS
DISAGREE

13. 700+RESPONDENTS
5%
HUNKEMOLLER
71% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of Hunkemoller stores who responded -
95% users are happy with the product and services71% users find it easy to place orders on Fynd Store.
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
95%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
51.3%
95%
AGREE
5%
43.6%
4.6/5
0%2.6%2.6%
USAGE FREQUENCY
Brand respondents of Hunkemoller are satisfied with
Fynd Store.
While Hunkemoller staff uses Fynd Store regularly, few
face issues while placing orders. Respondents have
highlighted concerns mostly related to product images -
not being available and not being able to find new
products.
Brand respondents believe that there has been a
significant improvement in Fynd Store in the last 6
months. A satisfactory response has been received for
both delivery timeline and communication emails.
Delivery has been a priority for us for a long time now,
and there are quite a few innovations that will bear fruits
soon. We have tied up with 3 more delivery partners for
an efficient service. We will also be live in most of the
metro cities with a same day delivery option.
Regular checks on the catalogue freshness and
inventor hygiene needs to be done and reported. In the
new feature release, filters have been provided for image
and imageless products. This will lead to a better user
experience.
Respondents are satisfied with the way escalation is
handled and resolved by Fynd Store. Brand is very
satisfied with the Fynd Store regional manager support
and find that they are always helpful.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
47.4%
47.1%
14.7% 32.4%
4.9%
15.8%
7.9%
2.6%
26.3%
63% 60%
COMMUNICATION
EMAILS
58%
ESCALATION
RESOLUTION
55%
(Based on 38 Ratings Recieved)
26.3%
31.6%
13.2%
21.1%
7.9%
Rarely Sometimes Occasionaly Frequently Mostly
SURVEY REPORT
HUNKEMOLLER
DISAGREE

14. 700+RESPONDENTS
24%
HOUSE OF ANITA DONGRE
92% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of House of Anita Dongre stores who responded -
83% users are happy with the product and services91% users find it easy to place orders on Fynd Store.
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
76%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
50.9%
85%
AGREE
15%
32.2%
4.7/5
9.9%2.9%4.1%
USAGE FREQUENCY
More than 80% of the total House of Anita Dongre stores
participated in the survey.
Deeper inspection is needed on the product flow as 30%
of the respondents say they have trouble placing orders
on Fynd Store. Regional managers of Fynd Store have
always been helpful to the stores.
Issues with delivery have been expressed by the
respondents. Delivery has been a priority for us for a
long time now, and there are quite a few innovations that
will bear fruits soon. We have tied up with 3 more
delivery partners for an efficient service. We will also be
live in most of the metro cities with a same day delivery
option.
In the past, escalation resolution has been an aware of
concern. However, we are aware and have made
changes to that process to help with better service.
Proper escalation matrix will be provided with guidelines
and SLAs on every type of query.
The new update release has an improved version with
features added such as cart sharing, share page feature,
enhanced barcode search, among others, which will
improve the Fynd Store experience even further. Proper
training will be initiated for stores so that they can take
advantage of the updated version.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
83.6%
32.5%
14.7% 34.4%
18.4%
5.8%
2.3%
0%
8.2%
37% 44%
COMMUNICATION
EMAILS
47%
ESCALATION
RESOLUTION
46%
(Based on 171 Ratings Recieved)
47.1%
29.8%
14.1%
4.7%
Rarely Sometimes Occasionaly Frequently Mostly
4.7%
SURVEY REPORT
HOUSE OF ANITA DONGRE
DISAGREE

15. 700+RESPONDENTS
2%
GAS
45% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of GAS stores who responded -
82% users are happy with the product and services82% users find it easy to place orders on Fynd Store.
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
98%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATIFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
36.4%
73%
AGREE
27%
45.5%
4.5/5
18.2%0%0%
USAGE FREQUENCY
Brand respondents of GAS are satisfied with Fynd Store.
Brand respondents are not using Fynd Store regularly.
The issues they are facing while placing orders are
related more to internet connectivity in the store.
Issues with delivery have been expressed by the
respondents. Delivery has been a priority for us for a l
ong time now, and there are quite a few innovations that
will bear fruits soon. We have tied up with 3 more
delivery partners for an efficient service. We will also be
live in most of the metro cities with a same day delivery
option.
All respondents were satisfied with the support they
received from Fynd Store’s regional managers. In the
past, escalation resolution has been an aware of
concern. However, we are aware and have made
changes to that process to help with better service.
Proper escalation matrix will be provided with guidelines
and SLAs on every type of query.
The new update release in Fynd Store has an improved
version with features added such as cart sharing, share
page, enhanced barcode search, among others, which
will improve the Fynd Store experience even further.
Proper training will be initiated for stores so that the
brand team can take advantage of the updated version.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
18.2%
9.1%
9.1% 18.2%
63.6%
9.1%
18.2%
18.2%
36.4%
36% 27%
COMMUNICATION
EMAILS
54%
ESCALATION
RESOLUTION
45%
(Based on 11 Ratings Recieved)
18.2%
27.3%
36.4%
18.2%
Rarely Sometimes Occasionaly Frequently Mostly
0%
SURVEY REPORT
GAS
DISAGREE

16. 700+RESPONDENTS
6%
DIESEL
81% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of Diesel stores who responded -
95% users are happy with the product and services83% users find it easy to place orders on Fynd Store.
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
94%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
51.3%
76%
AGREE
24%
43.6%
4.6/5
0%2.6%2.6%
USAGE FREQUENCY
Diesel has seen healthy grown on Fynd Store for the last
1 year. July 2019 EOSS generated sales Rs.20.85L which
increased to Rs.31L in Jan 2020 EOSS, despite a
slugging market, clocking 44% LTL growth. Also,
month-on-month there has been a gradual increase in
sales during the non-EOSS period.
Most of the survey results have been encouraging and
that’s evident in the respondents ratings on all the
questions asked, with 95% of them satisfied with Fynd
Store.
Issues with delivery have been expressed by the
respondents. Delivery has been a priority for us for a
long time now, and there are quite a few innovations that
will bear fruits soon. We have tied up with 3 more
delivery partners for an efficient service. We will also be
live in most of the metro cities with a same day delivery
option.
Regular checks on the catalogue freshness needs to be
done - with new product images to be immediately
uploaded, when available. Also, inventory hygiene to be
checked regularly and reported as most of the
respondents have complained about the unavailability
of product images. In the new feature release, filters
have been provided for image and imageless products.
This will lead to a better user experience.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
52.4%
38.5%
0% 35.9%
25.6%
23.8%
4.8%
2.4%
16.7%
29% 26%
COMMUNICATION
EMAILS
52%
ESCALATION
RESOLUTION
43%
(Based on 42 Ratings Recieved)
26.2%
31.0%
26.2%
14.3%
2.4%
Rarely Sometimes Occasionaly Frequently Mostly
SURVEY REPORT
DIESEL
DISAGREE

17. 700+RESPONDENTS
4%
COLORPLUS
61% users used Fynd Store at least once a week
NORTH SOUTH
EAST WEST
Percentage People who are happy with logistics support on following parameters
DELIVERY TIMELINE TRAINING &
ONBOARDING
% of ColorPlus stores who responded -
64% users are happy with the product and services71% users find it easy to place orders on Fynd Store.
DAILY
TWICE A WEEK
ONCE A WEEK
ONCE IN 2 WEEKS
ONLY WHEN REQUIRED
96%
OTHERS
REGION-WISE RESPONSES
FYND STORE SATISFACTION
FYND STORE IMPROVEMENT IN
PAST 6 MONTHS?
32.1%
82%
AGREE
18%
32.1%
4.4/5
28.6%3.6%3.6%
USAGE FREQUENCY
Brand respondents of ColorPlus are satisfied with Fynd
Store. Most brand respondents use Fynd Store regularly.
17% respondents raised concerns about discounts not
been updated timely, and highlighted ineffective sales
allocation to store staff as a major trouble area in
placing orders on Fynd Store.
Issues with delivery have been expressed by the
respondents. Delivery has been a priority for us for a
long time now, and there are quite a few innovations that
will bear fruits soon. We have tied up with 3 more
delivery partners for an efficient service. We will also be
live in most of the metro cities with a same day delivery
option.
All respondents agreed that the Fynd Store regional
managers are always helpful. In the past, escalation
resolution has been an aware of concern. However, we
are aware and have made changes to that process to
help with better service. Proper escalation matrix will be
provided with guidelines & SLAs on every type of query.
The new update release in Fynd Store has an improved
version with features added such as cart sharing, share
page, enhanced barcode search, among others, which
will improve the Fynd Store experience even further.
Proper training will be initiated for stores so that the
brand team can take advantage of the updated version.
LOGISTICS SUPPORT PERFORMANCE SUPPORT RATING FOR REGIONAL
MANAGERS
TROUBLE PLACING ORDERS?
35.7%
73.1%
0% 26.9%
0%
14.3%
10.7%
7.1%
32.1%
29% 29%
COMMUNICATION
EMAILS
39%
ESCALATION
RESOLUTION
43%
(Based on 28 Ratings Recieved)
32.1%
21.4%
17.9%
14.3% 14.3%
Rarely Sometimes Occasionaly Frequently Mostly
SURVEY REPORT
COLORPLUS
DISAGREE

18. R E F E R E N C E S
QUESTIONNAIRE
https://docs.google.com/forms/d/e/1FAIpQLSfox0HILHQ3s1MNA4SN8HhNURr8yfOX-enrhFy-QfJXs2WDZA/viewform
RESPONSE SHEET
https://docs.google.com/spreadsheets/d/1xGEI3psVzhu_BqxgfmjT5zyMIwkDTM6MVyYR2Fd3KlQ/edit?usp=sharing