1. Hospitality Sector
Taj Hotels, ITC Hotels,
Marriott And LE Méridien .
Prepared by:- Kshama Chopra
Mansi Chugh
Gagandeep Singh
Anuj Diwakar

2. INTRODUCTION

3. TAJ HOTELS
 The Indian Hotels Company is the parent company of Taj
Hotels Resorts and Palaces.
 It was founded by Jamsetji.N.Tata on December 16,1903.
 Currently the Taj Hotels Resorts and Palaces comprises 57
hotels at 40 locations across India.
 The Taj Hotels are categorized as luxury , leisure and business
hotels.
 They offer well-appointed rooms, telecommunication
facilities, efficient service , speciality restaurants and
conference facilities etc.

4. ITC HOTELS
 Launched on October 8, 1975
 Over 100 hotels in more than 90 destinations
 Hosted world leaders from across the world
 Concept of branded accommodation
 Branded cuisine

5. MARRIOT
 Founded by J. Willard Marriott in 1927.
 3,150 lodging properties located in the United States and 68
other countries and territories.
 Operations are grouped into five business segments.
 Marriott International was formed in 1992.
 Announced plans to add over 600 hotel properties by 2015.

6. Le Méridien
 Established in 1972 by Air France.
 Headquartered in the United Kingdom.
 More than 120 hotels in over 50 countries worldwide.
 Owned by Starwood Hotels & Resorts Worldwide.

7. USE OF GLOBAL BUSINESS
MANAGEMENT
 Analyse international strategies adopted.
 Driving factors towards a particular country.
 Risk involved.
 Future perspective.
 Analyse case studies.

8. USE OF MARKETING
MANAGEMENT
 Marketing strategies being followed.
 7 p’s of marketing
 SWOT analysis

9. USE OF QUANTITATIVE
TECHNIQUES
 Quantitative techniques being followed.
-descriptive statistics
-regression analysis
-time-series analysis
-input-output analysis

10. USE OF ACCOUNTING
 Accounting system being followed.
 Comparing financial statements.
 Preparing common size and comparative statements.
 Calculating ratios and analysing them.
 Prepare cash flow and fund flow statements.

11. USE OF INFORMATION
TECHNOLOGY
 Information technology tools used.
 Impact of technological changes.
 How IT has made operations easy?
 The IT system followed.
 IT being used as a tool for promotion.

12. USE OF ECONOMICS
 Impact on the performance (revenue) of chosen
sector/company due to change in technology, foreign
investment and Government Policies.
 Major Mergers, collaborations or Takeovers that have
taken place in the companies.
 Impact of change in the National Income on the growth of
the sector/ company.
 Nature of competition.

13. RESEARCH METHODOLOGY
 We will be using two different methods of data collection:-
1) Primary data
- questionnaire.
- interview.
2) Secondary data
- journals
- internet
- magazines
 We will be analysing the data on the basis of the data
collected and will interpret the results thereof.