A presentation at #Webcoast in Gothenburg.

1. Marketing through APIs
Annika Lidne
@annika
for Webcoast
2012-03-16
Photo by @boetter / Flickr

2. Annika Lidne
annika Annika Lidne
annika@disruptivemedia.se | +46 (0)70 435 05 45
slides: slideshare.net/annikalidne
Current projects

4. Have you checked in here?

5. 4sq. lets their users map the world.
Text
Photo: DonkeyHotey/Flickr

8. This used to
be your
customer
Photo by Loop_oh / Flickr

9. This is your new customer
Photo by JForth / Flickr

10. The new breed of companies
Photo by gretcurtis/Flickr

12. The Age of the Ecosystem

13. The micro blogging war

17. An API horror

19. Photo by leyink / Flickr

20. Making friends fast

21. How to win
‣ Good, well-documented API
‣ Easy to find through API-sites
‣ Price for win-win
‣ Market it!

22. “The illiterate of the 21 c won't be
those who can't read and write, but
those who can't learn, unlearn, and
relearn.”
Alvin Toffler, futurist
Photo iStockPhoto

23. Thanks for listening!
annika Annika Lidne
annika@disruptivemedia.se | +46 (0)70 435 05 45
slides: slideshare.net/annikalidne
Current projects