1. Local SEO

2. How to Rock in Local
Google Search Results
2
1. Intro to local SEO
2. G+ business page
3. List your business
4. References on 3rd party websites and blogs
5. Reviews and ratings

3. Why is Local SEO Important?
3
 Local search substitutes yellow
pages
 43% of total Google searches are
local
 50% of mobile queries have local
intent
 15-20% of all searches are mobile
• Prediction: in 2015 mobile
search will surpass desktop
search

4. On a Desktop
4
Google tries to
understand
the intent
Google knows where
you are according to
your computer’s IP
address

5. On a Mobile
5
Google knows where
you are according to
your mobile device’s
GPRS

6. When is Local SEO Relevant?
6
 You have a business name
 You have a local phone number matching your city’s
location
 You have a dedicated physical business address
 You are doing face-to-face business with your
customers
COMPETITIVE ADVANTAGE WHEN DONE RIGHT

7. Attributes of Local SEO
7
NAP
• Name
• Address
• Phone Number
• (Website)
1) Categorization
2) Listings
3) Reviews & Ratings
Consistency

8. How Does Google Do It?

9. Here’s How
9

10. 4 Tips to Improve
your Local SEO

11. Tip No.1
11
Create a Google+ business page

12. Tip No.1
12
Who has a Google+
Business page?

13. Google+ Local Business Page
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 Open a Google plus local business page
 Use proper category associations
 Physical Address in city of search
• Business name
• Address
• Phone number (including local area code)
• Website

14. How-To
14

15. How-To
15

16. How-To
16

17. Verify your Local G+ Page
17

18. Enforcing Geo Indicators
18
• Link on your G+ local page to
your website
• Use full address as used on
G+ and on your
website
• Include in your SEO <title> tag
the geo location

19. Tip No.2
19
List your Business

20. Listings
20
 Listings are the key component of the
ranking algorithms for local results
 Build consistent structured lists from
authoritative, trustworthy and industry-
relevant sources
• Business name
• Address
• Phone number
• Website
 Don’t spam – only submit relevant
listings

21. List your Business
21
 Data aggregators
 Local search engines
 E.g. yelp, Foursquare
 Locally focused directories
 E.g. Yahoo’s regional directory
 Industry-focused directories
 E.g. london-eating.co.uk

22. Managing your Listings
22
 Setup a sheet with your business details keeping it consistent across the
board
 Do not create more than one listing for each business directory
 Clean up duplicate listings and fix the citation data – important!

23. Tip No.3
23
References in 3rd Party Sites & Blogs

24. References
24
 Local blogs
 Local newspapers
 Local TV sites
 Regional portals

25. Leverage your Competitors Listings
25
 Find out where your competitors are listed
 Type the following into Google search –
 Bob’s bakery “31st street” –site:bobs-bakery.com
 Check out citations/listings of your competitors by using tools e.g.
 whitespark.ca
 brightlocal.com/seo-tools/citation-tracker/

26. Tip No.4
26
Get reviews for your business

27. Keyword Research – Step By Step
27
 Encourage your customers to
write reviews
 Diverse review profile
 Industry-specific reviews
Important: Review your reviews!!!

28. G+ Reviews
28
 Reviews can be displayed
in the Search Result Page

29. Further Resources to Read
29
http://moz.com/learn/local/
http://moz.com/local-search-ranking-factors
http://moz.com/blog/finding-and-building-citations-like-an-agency