1. In the name of Allah
Almighty who is most
beneficent and most
merciful.

2. Project Prepared by:
K1F14MCOM0017
M.com (semester 1)

3. Panasonic Corporation

4. Contents:
Introduction
History
Vision & mission
Ad
Strategy of ad
Products of company
Departments
Recommendations

5. Introduction:
Panasonic Corporation, formerly known as
Matsushita Electric Industrial Co., Ltd., is a
Japanese multinational electronics corporation.
Type Public
Founded Osaka, Japan
(March 13, 1918)
Founders Konosuke Matsushita
Headquarters Osaka, Japan

6. History:
Old name Matsushita Electric Industrial Co.
1920’s First head office & factory, bicycle
lamp, Super iron, co. objective.
1930’s Radio production, TV broadcasts
Trading co., regulations issued.
1940’s War in the pacific, up from ashes.
1950’s Sales and finance companies
New factories, Matsushita
Electric Corporation in America.

7. History(Cont.):
1960’s Establishment of corporate special
equipment sales & Corporate
housing equipment.
1970’s New management team, 60th
anniversary marked
1980’s Tanii becomes president, Joint
venture co. with Beijing, Death
of company founder

8. History(Cont.):
1990’s Communications systems
center, dissolves Partnership with
Philips, Digital Television.
2000’s Distribution system reformed
(2000-12) Company name changed
(2008), holding SANYO Electric
Co., Group vision announced,
Kazuhiro Tsuga becomes the
president (2012).

9. Vision:
To be the leading Factory Automation
Solutions Provider in Asia Pacific, Middle East
and Africa.
Mission:
To serve as a one-stop solutions
provider that achieves manufacturing
excellence through process and product
innovation, thus contributing to customer
value.

10. Ad of Panasonic Lumix
DMC-TS3

11. Marketing strategy of ad:
 New product feature is being introduced.
 New lumix version ….increasing depth.
 To gain customers attention by creating
curiosity.
 Differentiation
 A tough competition is given for
competitors.
 More for more.
 No specific market segmentation.

12. Products of Panasonic:

13. Products of Panasonic(Cont.):

14. Main departments of corporation:
Finance
department
Departments
Marketing
department
HR
department
Production
department
Administrati-on
department.

15. Recommendations:
 It can introduce products that offer low cost
to the consumers.
 Corporation will design a market capturing
strategy through advertising locally in
Pakistan.
 Company needs to focus on worse
economic conditions.