Hotel Advantage helps hotels attract more guests by helping them build a strong online reputation. This Keynote presentation features Hotel Advantage\'s Reputation Management Pyramid, and highlights our services.

1. Hotel Reputation Management
Will People Highly Recommend Our Hotel?
This presentation and its contents are the property of Hotel Advantage.
No portion of this presentation may be reproduced without the prior written consent of Ann Manion.
Hotel Advantage / Ann Manion ©

2. What We Do
Hotel Advantage helps hotels attract more customers by
showing them how to build a strong online reputation
Highlights
Provide hotel marketing groups
bandwidth by showing them strategies
for developing and managing their
greatest asset: their reputation.
Deliver reputation management advisory
services on a practical, cost effective
project management basis. We’re roll up
your sleeves, “hands-on” partners in your
business.
Share best practices for balancing
traditional marketing and social media.
Reputation Management for
the Hospitality Industry
http://www.hotelreputationmanagement.com
Hotel Advantage / Ann Manion ©

3. THE HOTEL ADVANTAGE REPUTATION PYRAMID
COMPONENTS OF BUILDING YOUR ONLINE REPUTATION
#3
ROI on Social
Upgrade Media starts at 6
hours a week.
Your Visual
Reputation
#2 -Build Your Community
#1 -Listen and Respond
to Online Guest Reviews
Hotel Advantage / Ann Manion ©

4. #1 - START BY LISTENING
YOUR STRONG FOUNDATION IN REPUTATION MANAGEMENT
Unfavorable reviews are the primary
driver in lost hotel bookings.
You need to know what your guests
really think so you can meet unmet
needs and wants.
Listen and Respond
Don’t worry, more than 80 percent of
online reviews are favorable.
Brand value is what you do, not
what you say. Responding to
feedback is critical.
Companies that achieve best in class
customer service ratings have the
shortest amount of time between
learning about customer needs and
taking action on that feedback.
Hotel Advantage / Ann Manion ©

5. #2 - ENGAGE IN SOCIAL MEDIA
START TO BUILD YOUR HOTEL’S OWN ONLINE COMMUNITIES & ENGAGE
Social media programs get you
more customers and better link-
ability to your web site where you Build Your
capture reservations directly. Community
Creating your own online content
allows you to positively influence
your online reputation.
Hotels that have the strongest
dialogue with guests have the
strongest brand.
The best ideas for service advances
and innovations come from the
hotel guest. Go where your
customers are talking and join the
Social Media Opens Doors
conversation. to New Customer Connections
Hotel Advantage / Ann Manion ©

6. #3 - MANAGE YOUR ONLINE VISUAL REPUTATION
DEVELOP A LIBRARY OF VIDEO & IMAGES ONLINE THAT ATTRACTS GUESTS
Upgrade
Hotel guests are text weary and Your Visual
increasingly rely on pictures and Reputation
images to judge your value.
A positive online visual reputation
humanizes your hotel and conveys
your brand’s “specialness” like no
other social media platform.
A picture’s worth a thousand
words. What do your online
images and videos say about you?
Hotel Advantage / Ann Manion ©

7. Hello, and thank you for your interest in Hotel Advantage.
We advise hotels on how to attract more guests by building a
strong online reputation.
Hotel Advantage specializes in blending emerging social media
tools with traditional marketing programs. We provide a practical
way for General Managers and hotel marketing groups to
increase their bandwidth to access reputation management
expertise on a project management basis.
Outcomes of our work include higher guest satisfaction ratings,
stronger customer loyalty, and rising rankings on travel review
sites that attract more guests.
Hospitality companies choose to work with us because they desire
a tailored program for building reputation equity in their hotel
brand.
To find out ways to advance your online reputation and how we
can help your hotel, please contact me directly at
ann@thehoteladvantage.com or by calling 617.531.1672., ext.
701.
Ann Manion
HTTP:/WWW/THEHOTELADVANTAGE.COM
PHONE 617.531.1672
This presentation and its contents are the property of Hotel Advantage.
No portion of this presentation may be reproduced without the prior written consent of Ann Manion.
Hotel Advantage / Ann Manion ©