Michigan Marketing Minds - May 19, 2015

•

1 gefällt mir•556 views

AnnArborSPARK

M3X

Business

Michigan Marketing Minds
Hey! You! Get'ed off of the Cloud!
May 19, 2015

SPARK
May19,2015
Catherine Buerkle, Buerkle Consulting
content strategy | user experience | technical writing

The region of South
Tyrol, in northeastern
Italy, near Austria…
completely bi-lingual
and bi-cultural area.

The town of
Bressanone, Italy
(Brixen, in German)

Pizza sounds good…
Let’s practice our Italian…
Bi-lingual signs, bi-lingual region, bi-lingual city – tourism the main industry

Lessons learned…
(And be thankful for patient pizzeria workers.)
What Language?
Your Core Message?
What Context?The Audience?

• Audience
• Core message
• Language
• Context
The Real World…

Empfohlen

PRESENTATION OF MIDDCOM

Agence Middcom

Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...

AnnArborSPARK

Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...

AnnArborSPARK

October 2010 - Business Law & Order - Eric J. Sosenko

AnnArborSPARK

Wind farms are growing in many parts of Michigan as the price to generate electricity by turbines drops. Once the decision is made to move forward with wind, what happens next? Join us as we discuss answers to the questions below: · What are the steps followed to site a wind farm? · How are the locations determined? · How are the turbines selected? · Who does the construction? · How is financing handled? · What are the long term maintenance issues?

March 2012 - Michigan Energy Forum - Carmen Bender

AnnArborSPARK

Great concept. Perceived need. Solid technology. Now your challenge is: getting people to try it. How will you identify your best prospects? How will you open the door? How will you get them hooked? How will you keep them engaged? In sum: What’s your plan to find, win, and grow profitable customer relationships? Often the process starts with highly targeted prospecting – that is: Choose who you want to do business with. And get the conversation started. Successful entrepreneurs will tell how they tightly focused on strategic beachheads – then grew out from them – to establish market leadership.

Michigan Marketing Minds - April 14, 2015 - Creating Customers

AnnArborSPARK

Balancing BEMS - April 2, 2015 - Michigan Energy Forum

AnnArborSPARK

When forming a business one of the first decisions an entrepreneur will make is choice of entity. This session will cover the possible legal structures for your business activities, including the advantages and disadvantages of each type of entity in terms of limited liability, management of the business, employee compensation and tax matters. Learn the basics of Corporate Formation and understand the pros and cons of incorporating in Michigan and Delaware.

September 2011 - Business Law & Order - Douglas S. Parker

AnnArborSPARK

Empfohlen

PRESENTATION OF MIDDCOM

Agence Middcom

Selling Smart - June 3, 2015 - How to keep your 6-year-old and your mother ou...

AnnArborSPARK

Selling Smart Workshop - May 6, 2015 - The Psychology of Building Trust with ...

AnnArborSPARK

October 2010 - Business Law & Order - Eric J. Sosenko

AnnArborSPARK

March 2012 - Michigan Energy Forum - Carmen Bender

AnnArborSPARK

Michigan Marketing Minds - April 14, 2015 - Creating Customers

AnnArborSPARK

Balancing BEMS - April 2, 2015 - Michigan Energy Forum

AnnArborSPARK

September 2011 - Business Law & Order - Douglas S. Parker

AnnArborSPARK

In this session, you will learn how to define a prospect’s needs, wants, challenges, and/or problems, or “pain.” You will learn the three components of pain and how to use specific questioning techniques to prompt the prospect’s internal motivation. Additionally, you will learn how to qualify or disqualify the opportunity based on whether your product or service could solve the problems identified.

Selling Smart Workshop - April 1, 2015 - People Buy Emotionally, Justify Inte...

AnnArborSPARK

Michigan Marketing Minds - March 10, 2015 - Field notes on brand positioning ...

AnnArborSPARK

Michigan Marketing Minds - February 10, 2015 - Entrepreneur's Workshop

AnnArborSPARK

Selling Smart Workshop - Why Have a System for Selling?

AnnArborSPARK

Michigan Marketing Minds - January 13, 2015 - Marketing 101: Your Marketing Plan

AnnArborSPARK

Michigan Marketing Minds - December 9, 2014 - Joy, Inc.: Building your Brand ...

AnnArborSPARK

Selling Smart - December 3, 2014 - Identifying Personality Styles and Adaptin...

AnnArborSPARK

Michigan Marketing Minds - November 11, 2014 - Maximizing your Data

AnnArborSPARK

Michigan Energy Forum - November 6, 2014 - Energy Jobs and Education

AnnArborSPARK

Selling Smart - November 5, 2014 - Verbal Up Front Contracts to Shorten the S...

AnnArborSPARK

Business Law & Order - October 20, 2014 - Financing your Startup

AnnArborSPARK

Selling Smart Workshop - September 10, 2014 - Pitching Your Business for Emot...

AnnArborSPARK

Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...

AnnArborSPARK

Selling Smart Workshop - August 6, 2014 - Selling Services by a Proven Process

AnnArborSPARK

Selling Smart Workshop - July 9, 2014 - Get to More Customers by High Finesse...

AnnArborSPARK

Michigan Marketing Minds - June 10, 2014 - Making Marketing Work for Your Non...

AnnArborSPARK

Michigan Energy Forum - Energy/Water Nexus

AnnArborSPARK

Selling Smart: Transactional Analysis and the Psychology of Sales

AnnArborSPARK

Michigan Energy Forum - May 1, 2014 - Renewable Portfolio Standard

AnnArborSPARK

Business Law & Order - April 21, 2014 - Contracts 101

AnnArborSPARK

Call Girls In Delhi ☎8448577510 Door Step Delivery We Offering You 100% Genuine Completed Body And Mind Relaxation With Happy Ending ServiCe Done By Most Attractive Charming Soft Spoken Bold Beautiful Full Cooperative Independent Escort Girls ServiCe In All Star Hotel And Home ServiCe In All Over Delhi Noida Gurgaon Faridabad Ghaziabad Greater Noida, I Have Extremely Beautiful Broad Minded Cute Sexy & Hot Call Girls and Escorts, We Are Located in 3* 4* 5* Hotels in Delhi. Safe & Secure High Class Services Affordable Rate 100% Satisfaction, Unlimited Enjoyment. Any Time for Model/Teens Escort in Delhi High Class luxury and Premium Escorts ServiCe. ★ CALL US High Class Luxury and Premium Escorts ServiCe We Provide Well Educated Royal Class Female,High Profile Escorts Offering a Top High Class Escorts Service In the & Several Nearby All Places Of . ★ To Enjoy With Hot and Sexy Girls . ★ We Are Providing :- • Models • Vip Models • Russian Models • Foreigner Models • Call Center Working Girls/Women • Housewife • Collage Going Girls. • Travelling Escorts. • Ramp-Models • INDEPENDENT GIRLS / HOUSE WIFES ★OUR BEST SERVICES: ★ A-Level (5 Star Escort) ★ Strip-Tease ★ BBBJ (Bareback Blowjob) ★ Spending time in my rooms ★ BJ (Blowjob Without a Condom) ★ COF (Come On Face) ★ Completion ★ (Oral To Completion) bjnonCovered ★ Special Massage ★ O-Level (Oral sex) ★ Blow Job; ★ Oral Sex With A Noncondom) ★ COB (Come On Body) ★. Extraball (Have Sex Many Times) ★ All Meetings We Provide Hottest Female With Me Are Safe And Consensual With Most Limits Respected Complete Satisfaction Guaranteed…Service Available In:- 24/7 3* 4* 5* Star Hotel Services . In Call & Out Call ServiCe Available Also. FOR BOOKING Call/Whatsapp ☎+91-8448577510 ★ I Guarantee You To Have An Unforgettable Experience With Me.A Curvy Body, long Hair and Silky Smooth Skin. She Is an Independent Escorts Model Will Give You More Pleasure & Full Satisfaction. ★ I am Very Sensual and Flirtatious With Charming Personality! I Love To laugh and My Bright Smile Is Ever Present HOTEL & HOME SERVICE..PLZZ ★ Available Near All 3* 4* 5* Hotels Of I Want Only Hotel Name , Guest Name , Room No. Only For Confirmation. —– Booking 24/7 HRS —–

Call Girls From Pari Chowk Greater Noida ❤️8448577510 ⊹Best Escorts Service I...

lizamodels9

Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

Insurers' journeys to build a mastery in the IoT usage

Matteo Carbone

Michigan Marketing Minds - May 19, 2015

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Mehr von AnnArborSPARK

Mehr von AnnArborSPARK (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Michigan Marketing Minds - May 19, 2015