Marketing strategy mattel inc.

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DESCRIPTIVE DIAGNOSIS OF INTERNATIONAL MARKETING STRATEGY OF MATTEL INC. Angie E. Lozano Edgar L. Medina Heidy M. Cervera Leidy J. Triana Mauricio J. Martinez

MATTEL INC.

Product Portfolio PRODUCT PORTFOLIO

Selected Product

www.barbie.com

www.barbie.cn

www.fulla.com

Product Description

Product Description

Product Description

CORPORATE IDENTITY

SEGMENTATION

SEGMENTATION

SEGMENTATION

SEGMENTATION

PROMOTION & DISTRIBUTION STRATEGIES

PROMOTION & DISTRIBUTION STRATEGIES

PROMOTION & DISTRIBUTION STRATEGIES

PROMOTION & DISTRIBUTION STRATEGIES

THANKS FOR PAY ATTENTION!

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