The 5-day Design Sprint process provides teams a structured approach to answering critical business questions. In the first day, teams map out the challenge by defining a long-term goal and target audience. On the second day, teams sketch rapid ideas and variations. The third day has teams vote on the best ideas to prototype. A prototype is created on the fourth day for user testing on the fifth day. This process gives teams a fast way to learn from users without fully building and launching a product.

1. Intro to
GV Design Sprint

2. “The sprint is a 5-day process for answering
critical business questions through design,
prototyping, and testing ideas with customers.”

3. Why do a Design Sprint?

4. The sprint gives
teams a shortcut
to learning without
building and
launching.

5. Why do a Design Sprint?
1. Get User Feedback Before It’s Too Late
2. Visibility & Alignment
3. Create an Innovative Culture
4. Less Risk, More Speed

6. When to do a Design Sprint?

7. Build a team for the Design Sprint
1. Decider (CEO,etc.)
2. Marketing
3. Finance
4. Tech
5. Customer
6. Design
+ a Facilitator/Moderator

8. Let’s get
started!

11. 1. Map
● Structured discussions to create a path for the sprint
week.
● Start at the end & agree to a long-term goal.
● You’ll make a map of the challenge.
● Ask the experts at your company to share what they
know.
● Finally, you’ll pick a target: an ambitious but manageable
piece of the problem that you can solve in one week.

12. Why are we doing this project?
Where do we want to be six months, a year, or even five
years from now?
What needs to be done to reach that our long-term goal?
What could be possible failures?
What could cause those possible failures?

13. Setting the Long Term Goal

15. How to frame “How Might/Can We…” Questions
● Write in all caps with a marker.
● Only one question per sticky note.
● Questions should NOT be too broad or narrow.

16. Let’s make a map :
● List the possible users
● Write the ending
● Map each user’s journey

17. 2. Sketch
● Each person will sketch,
following a four-step process
that emphasizes critical
thinking over artistry.
● Lastly everyone votes and the
best of these sketches will
form the plan for your
prototype and test.

18. The 4 Step Sketch Process
1. Notes : Gather Key
Info/Inspiration
2. Ideas : Doodle Rough Solution
3. Crazy 8’s : Try Rapid Variations
4. Solution Sketch : Figure out the
details

19. 3. Decide
Collectively as a team,
vote for the ideas you
think work the best.
The ideas with the
highest votes would
make your final
prototype.

20. 4. Prototype
Clean up the final wireframes
and create a prototype. That
will be used for testing.

21. 5. Testing
Time to check whether
users are able to
understand and use what
you’ve created.

23. Read this
for more…

24. Any
Questions?

25. It’s Sprint Time!

26. Map (1.5 hrs)
1. Goal Setting
2. Target Audience / User Persona
3. How Might We Questions
4. User Journey

27. Sketch (1 hr)
1. Crazy 8’s

28. Decide (30 mins)
1. Let’s vote

29. Prototype (30 mins)
1. Invision/ paper prototype, whatever you are comfortable with.

30. Presentation & Discussion (1hr)
1. Show everyone what you’ve made.

31. Thank You!