The document discusses a content strategy firm that helps clients build relationships with customers through measurable content strategies. The firm starts by helping clients envision, audit, and assess their needs, then experts create various types of content like articles, emails, videos and more. Finally, they distribute the content through various digital and social channels and measure the results to determine ROI.

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2. We help clients build
meaningful relationships
with their customers
through actionable
and measurable
content strategies.
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3. MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
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4. MEASURE
VELOP
PLAN
CONTENT
STRATEGY
We start by helping clients:
• ENVISION
• AUDIT
• ASSESS
• EMBRACE
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5. To optimize effectiveness:
• AUDIENCE BEHAVIOR
• CHANNELS
• TIMING
VELOP
PLAN
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6. To optimize effectiveness:
• AUDIENCE BEHAVIOR
• CHANNELS
• TIMING
VELOP
PLAN
J F M A M J J A S O N D
eNewsletter Budgeting Saving Retirement Investing
Estate
Planning
Taxes
Website Budgeting
Financial
Plan
Saving Debt Retirement Real Estate Investing College
Saving
Estate
Planning
Risk Taxes Philan-
thropy
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7. Experts create:
• SCRIPTS
• WHITE PAPERS
• INTERACTIVES
• ARTICLES
• EMAIL BLASTS
• SEMINARS
• VIDEOS
• MOBILE APPS
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• INFOGRAPHICS
• SITE DESIGNS
• eNEWSLETTERS
• TABLET MAGAZINES
DEVELOP
PLAN
Monday, August 26, 13

8. We distribute:
• DIGITAL
• SOCIAL
• PRINT
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MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
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9. MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
Did it work?
• GOAL SETTING
• DATA GATHERING
• ROI DETERMINATION
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10. 10
MEASURE
DEVELOP
PLAN
CONTENT
STRATEGY
SHARE
Monday, August 26, 13

11. We produce communications in a variety
of formats and distribution channels
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Communications
Channels
Web
@
Email Mobile Tablet Social PrintIn-Person
Articles
Newsletters
Magazines
Videos
Apps
Interactives
Site design
Seminars
White papers
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12. MAKE
CONTENT
CONTAGIOUS.COM
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Strategy + Edit + Design + Facts + Opinions
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13. A Sullivan Content Lab
LEAVE YOUR MARK.
Andy Seibert, Managing Partner
450 W 14th St, 12th Fl NYC 10014
212-888-8073 x240
aseibert@imprintcontent.com
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