The NFL is the world's most successful sports organization, learn how your golf club can leverage from the NFL"s magic to attract more players and keep them coming back. The NFL's secret to success is one every club can use to their immediate advantage to increase revenue and provide an exceptional experience that leaves your competition in the shadows!

1. How Your Club Can
Learn and Profit
From The Success
of the NFL
By Andrew Wood

2. The average NFL game last 3 hours and
12 minutes

3. But how many minutes of action are
there in a typical NFL game?

4. There are only 11 minutes
of actual football action!!!

6. For over a decade I have had Tampa Bay Buccaneers
season tickets.

7. It is a big time commitment
• 1 hour 15 minute drive down
• An hour tailgating
• 20 minutes to get into the stadium
• 3 and a half hours at the game
• 1 hour 45 minute drive back

8. It is a big commitment of money
• Tank of gas to get there and back: $50 per
game
• Parking: $25 a game
• Club seats for my son and I: $390 a game
• Beer, coke and snacks: $50 a game
• Total: $515 per game

9. That’s roughly $50 per minute of
actual play!

10. Think about that!
• $50 per minute and I had the cheapest seats
in the club section, on the 5 yard line
(personally I like it there)
• Every section all the the way to the 50 yard
line went up until the tickets where $750 per
game
• Forget the stadium boxes, you are talking
thousands…

11. Now that was at Tampa stadium at Cowboys stadium I
paid $600 for one seat in roughly the same location!

12. How is it possible? That thousands of people invest an entire
day and over $500 at a football game when most clubs
struggle to get people paying $50 for 4 hours!

13. Because the NFL understands the one thing the golf
industry can’t seem to grasp!

14. The NFL is NOT in The…
• The football business
• Sports business
• The recreation business
• The leisure business

15. The NFL Understands Implicitly that it
is in the ENTERTAINMENT BUSINESS!

16. The golf industry thinks it’s in the..
• Golf business
• The club business
• The recreation business
• The leisure business
• The people business
• The green fee business
• The membership business… But it is not or at
least is shouldn’t be if it wants to survive!

17. Lets take a look at the myriad of ways
the NFL & Tampa entertains its fans

18. Let’s start with the tickets
• One year I got a small locker
• Another year a treasure chest
• One year the tickets themselves where 3-D
images of players
• Whatever it was it’s exciting to get in the mail
building anticipation for the coming season!

20. As the recession heated up Tampa quickly
reacted by adding more value!

21. Tailgating is an Integral part of the
ritual

22. Food is a part of the ritual

23. Dress Code?
Dressing up is a part of the fun!

24. The Tampa stadium is one of the best
in the NFL

25. Each game includes a FREE gift
• T-shirt
• Visor
• Calendar
• Radio
• Towel
• Bobble head doll
• Everyone goes home with some souvenir

29. The Club room is cool, leather chairs, giant
screens, sushi, marble in the rest rooms!

30. Before the game interact with past
players

32. The pageantry of the team taking the
field is an event in itself

33. The flag ceremony gets everyone
standing hand on heart…

34. As the national anthem plays – I am
English and I still get tears in my eyes

35. The fly overs before the game –Awesome!
(sure wouldn’t want to be on the other end)

36. The great pirate cartoon played on the big screen
before kick off (we win every time
)https://www.youtube.com/watch?v=Rg7G1ZbROBs

37. The Pirate ship in the end zone!

38. The cannon when we score!

39. The feel good aspect of all the charities the
Glazer’s and the NFL support

40. The support of our military – makes
you feel proud!

42. Food and Beer

43. Did I mention we have the best looking
the cheerleaders?

45. The Retro Game, 80’s music and old
popsicle uniforms – Love it! 

46. Bands at half-time

47. The Monday night game with the whole country
watching is always special!

48. Oh… and there is also a football game
going on.. For 11 minutes at least!

49. Now What Can You Do To Increase
Your Club’s Entertainment Value ?
• Because like it or not that is the business you
are in….
Your competition is..
• The NFL, NHL, NBA
• The Premier League (soccer)
• Movies, video games, the mall, porn …
• In fact anything that captures a persons
entertainment dollar before YOU!

50. Create a WOW factor at every touch
point in your club!
• The parking lot
• Lobby
• Rest rooms
• Pro shop
• Range
• 1st tee
• Clubhouse
• Menu
• Bar
• Locker rooms
• Tee markers
• Score cards

51. Read Making Your Club The One They Choose
A 250 page manual, with hundreds of golf specific examples on
how to add entertainment value to your club!
Order @ http://lmgmc.com/make-your-club-be-the-one-they-choose/
51
Copyright Andrew Wood 2013,
WWW.LegendaryMarketing.com

52. http://olourl.com/31w/Hx/
Read the best selling book in the golf industry
Copyright Andrew Wood 2013,
WWW.LegendaryMarketing.com
52

53. I Can Help Your Business Grow!
For a private consultation on how to
boost your business by employing
the awesome power of the OnE
Strategy, Call Andrew Wood Direct
@+ 1, 352-266-2099, USA, EST time
Andrew@LegendaryMarketing.com
WWW.LegendaryMarketing.com
WWW.AndrewWoodInc.com
53
Copyright Andrew Wood 2014,
WWW.LegendaryMarketing.com

54. GO BUCS!