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Social Media News Update – May 2023
The Trends, Data and Updates you need to know.
A D O B E E X P R E S S

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Stay in the know!
getsocialja.substack.com

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Try out the Adobe Express Content Scheduler

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Data
A D O B E E X P R E S S

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‘Best’ time to post to social channels

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Annual social platform user growth

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Snapchat Growth

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Pinterest Growth

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LinkedIn Growth

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Mind-blowing YouTube stat

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Trends
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Reels is working out…

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The rise of BlueSky

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Lemon8 slips down the rankings

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New Features
A D O B E E X P R E S S

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Collaborate on IG broadcast channels

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Songs are coming photo carousels

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See who liked your Instagram Story for longer

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Choose with whom you share your Instagram Notes

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Collaborative group stories are coming…

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‘Open to collaboration’ option on Instagram

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More promotion options for User Generated Content

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Instagram, makes it easier to use User Generated Content

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Add GIF’s to comments

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NEW text-based social network

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Big changes Facebook and Instagram Shops

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New ‘Lead Gen’ forms on Facebook

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New ‘Lead Gen’ forms on Facebook

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Location tagging on Facebook Reels

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Facebook Page Health

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We’ll need to pay if we want to reach new audiences on Twitter

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New Highlights tab on Twitter profiles

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More @handles will shortly become available

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Messaging tools come to Company Pages

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Messaging tools come to Company Pages

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LinkedIn helps creators with post prompts and ideas

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LinkedIn testing AI post assistant

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LinkedIn Posting best practices

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Geo tagging coming to TikTok

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TikTok adds a new ‘Question’ sticker

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AI-Generated avatars come to TikTok

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Add a ‘cover’ for multiple pictures in Photo Mode

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New ‘text’ mode is coming to TikTok

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TikTok now displays most frequently words used in comments

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Wow! You Made it!
A D O B E E X P R E S S

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Let’s try and summarize that…
1. Generative AI is becoming ubiquitous across the social platforms
2. Collaboration is a big focus for Instagram
3. UGC is essential for brand growth
4. TikTok is shaping up to become the new Google
5. YouTube continues to be a strong and underutilized platform
6. Keep an eye on Twitter alternatives, but often early ‘hype’ is just that.
@jordandeneellis
@andyrlambert

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Stay in the know!
getsocialja.substack.com

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…and the rest