Fall11 Day 9 - Location Based & Mobile Marketing
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This was brief overview that fueled in-class discussion on location based marketing and mobile marketing including apps, web browsing, and texting. Students ended the class with an in class brainstorming session.
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Fall11 Day 9 - Location Based & Mobile Marketing
- 1. Location Based & Mobile Marketing Changing The Conversation 11.8.11 - Fall 2011 Instructor: Andrew Hoffman Sunday, November 13, 2011
- 2. What is Location Based SM? Location Based social media & networking allow users to interact, share, meet up, and recommend places based on their physical coordinates. These networks revolve around GPS coordinates make known by your smart phone The point of these apps are to track your commerce and social patterns Businesses have the ability to interact and entice customers using these apps to visit them with promotional coupons, special awards and multi-visit incentives. Sunday, November 13, 2011
- 3. 9 Killer Tips 1. Learn The Platforms 2. Determine Your Goals 3. Establish Your Presence 4. Customize 5. Implement Compelling Promotions 6. Engage With Your Customers 7. Track Everything 8. Be Prepared to Adapt 9. Avoid Common Pitfalls Sunday, November 13, 2011
- 4. Check-In Apps Foursquare Gowalla Whrrl Facebook Sunday, November 13, 2011
- 5. FourSquare Sunday, November 13, 2011
- 6. Foursquare Video Sunday, November 13, 2011
- 7. Foursquare Campaigns 33% Increase in Check-ins - Total cost of promotion $1000 Official Redskins Badge - Game day competitions 2011 Cone/Echo Global CR Study Sunday, November 13, 2011
- 8. Check-in From Space Sunday, November 13, 2011
- 9. Foursquare on Campus University of Kansas The one-month campaign was a huge success, with well over 10,000 check-ins and students redeeming over 500 Specials. http://blog.foursquare.com/2011/11/03/4sqoncampus-check-in-challenge-at-the-university-of-kansas/ Sunday, November 13, 2011
- 10. Trips Q TripsQ uses Foursquare API to log your travels & present data about that trip back to the traveler in unique ways. Sunday, November 13, 2011
- 11. What is Augmented Reality? Augmented reality (AR) is a term for a live direct or indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Sunday, November 13, 2011
- 12. National Geographic Augmented Reality installation Sunday, November 13, 2011
- 13. Augmented Reality Cinema Sunday, November 13, 2011
- 14. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 15. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 16. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 17. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 18. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 19. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 20. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 21. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 22. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 23. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 24. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 25. Mobile Marketing http://tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx?category=industry%20news Sunday, November 13, 2011
- 26. Shopping Apps Sunday, November 13, 2011
- 27. starbucks Sunday, November 13, 2011
- 28. In App Advertising Sunday, November 13, 2011
- 29. Groupon Sunday, November 13, 2011
- 30. Other Apps Sunday, November 13, 2011
- 31. QR Codes You can make it link to just about anything. Sunday, November 13, 2011
- 32. QR Codes - Get Creative http://mashable.com/2011/07/15/qr-code-tombstone/ Sunday, November 13, 2011
- 33. QR Codes - Get Creative Sunday, November 13, 2011
- 34. QR Codes - Get Creative Sunday, November 13, 2011
- 35. QR Codes - Get Creative Sunday, November 13, 2011
- 36. assignments Blog Work on your papers & projects Watch for more links/articles Sunday, November 13, 2011