Top international experts react to a new report from HSBC looking at the risks and opportunities in 2010 and what it will take to succeed in the recovery. See insights captured from Noel Quinn, UK Head of Commercial Banking, Thomas Power founder of Ecademy, Alan Stevens yBC media and business presentations expert, Andrew Ballenthin marketing expert, writer, social media researcher and speaker, Debbie Weil author of The Corporate Blogging Book and Mark Mason CEO of Mubaloo business technology applications expert. Presentation created by Andrew Ballenthin on behalf of yourBusinessChannel.com.

1. 2010: Who Will Be Successful?
Five experts make their predictions

2. Introduction
2010 is the first in a series of business
development shows looking at the business
of recovery.
Top experts react to HSBC’s Business of Recovery
Report (November 2009) and look at the risks and
opportunities in 2010 and what it will take to
succeed in the recovery.
See yBC’s videocast: http://bit.ly/7Ot44P
Brought to you by:
James Kirk, Director
Mark Sinclair, Founder, Chief Editor
Presentation eBooklet: Andrew Ballenthin,
on behalf of yBC
Expert guests:

3. Foreword
“Entrepreneurs are looking for more than money;
their new business models depend on access to
networks, knowledge and people.
They have found flexible ways of working and
will not return to more rigid, arguably more
expensive, forms of business in the future.
They are using technology and advisers to build
social , network and human capital as well as
finance.”
Noel Quinn
UK Head of Commerical Banking

4. “The last decade has been one of
massive change.
The traditional way of doing business no
longer works.
Those entrepreneurs who take an Open
Random and Supportive (ORS) approach will
win.
In 2010 ORS entrepreneurs will make more
connections, move faster, and achieve more
wins.”
Thomas Power
Entrepreneur, founder of Ecademy,
professional speaker and social
media expert.

5. Who will be successful in 2010?
“Those who are imbued with the new
approach to selling.
It’s about the customer and what’s in it for
them.
But you must use great content, whether it’s
video or a blog, to sell without selling.”
Debbie Weil
Author, The Corporate Blogging
Book

6. “Flexibility is key to success as an
entrepreneur in 2010.
The ability to adapt fast, to take advantage
of new communication channels, new
partnerships or new types of products, will
be essential.
Keeping an eye on what customers are saying,
and responding quickly, is the way forward.”
Alan Stevens
Media expert, professional
speaker, author of ‘Ping’

7. “Be alliance oriented and determined:
customers have been burned by overpromis-
ing sales pitches.
Entrepreneurs need to innovate with their
customers and help them rebuild a stable and
successful future.
In many cases buying cycles will be longer as
businesses work from cash flow versus their
line of credit. Entrepreneurs that can wait 25%
to 100% longer to get the sale will be the
winners.”
Andrew Ballenthin
Expert marketer, speaker,
author: Stop Chasing
Chickens

8. Who will be successful in 2010?
“Those who have identified a growth market
and set up a business within that market.
We set up Mubaloo after correctly predicting
that business mobile media would be a
significant growth market.
According to a recent MEF poll, mobile media
revenues are due to grow 33% in the next
year, with 17% of that attributed to apps.
Mark Mason
CEO Mubaloo, business
applications expert

9. Experts Panel
Mark Sinclair Alan Stevens
yourBusinessChannel.com Founder Media expert, professional speaker,
and Chief Editor author of 'Ping'
Email - mark@yourbusinesschannel.com Email - alan@mediacoach.co.uk
Ecademy - bit.ly/3b8ExX LinkedIn - uk.linkedin.com/in/mediacoach
Twitter - twitter.com/ybcmark Twitter - twitter.com/mediacoach
Thomas Power Andrew Ballenthin
Entrepreneur, founder of Ecademy, President Sol Solutions, expert marketer,
professional speaker and social media expert speaker, author of Stop Chasing Chickens
Email - thomas.power@ecademy.com Email - andrew@solsolutions.ca
Ecademy - ecademy.com/users/thomaspower LinkedIn - linkedin.com/in/andrewballenthin
Twitter - twitter.com/thomaspower Twitter - twitter.com/solsolutions
Debbie Weil Mark Mason
Author of The Corporate Blogging Book CEO Mubaloo, business applications expert
Email - wordbiz@gmail.com Email - mark@mubaloo.com
LinkedIn - uk.linkedin.com/in/debbieweil LinkedIn - uk.linkedin.com/in/markemason
Twitter - twitter.com/debbieweil Twitter - twitter.com/markemason