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@The Digital Conversationalist
@AndreaTEdwards
It’s the age of
digital reputations,
how’s yours?
FortheICFBusinessForum,Singapore
Trust and the
customer today
10 steps to success
@ A n d r e a T E d w a r d s 3
“Many of us want greater digital
presence in a meaningful way
that makes a difference to others.
How can we, as coaches, offer
this and where?”
Avni Martin
The age
of
distrust
@ A n d r e a T E d w a r d s
@ A n d r e a T E d w a r d s
The
customer
today
@ A n d r e a T E d w a r d s
The 4th Industrial Revolution
VUCA
Disruption
Innovation
Change Agile
Political
Crisis
Environment
Millennials
GenX
Baby
boomers
21st Century Skills
Fake news
Cyber Attacks
Information security
Privacy
Data
Data
PrivacyBlockchain
Religion
Trolls
Bots
Work Life
Balance
FOMO
Content
shock
Gig
economy
Mega Smart Cities
Aging
Population
New way of
workingClimate
Change
AI
Digital
skills
Digital
revolution
Machine
learning
Automation
Robots
Autonomous vehicles
Fundamentalism
Job
Losses
Inequality
Healthcare
Humanity in business
Corporate
Culture
Employee
Engagement
Education
People Power
Social
activism
Corruption
NationalismFear
Manipulation
Distraction
Infobesity
Trust
Distrust
Digital
Data
privacy
Cambridge Analytica
Cyber warfare
Ignorance
Speed Of Change
Rising
Asia
Family
Friends
Bloggers
Social media connections
Colleagues
Journalists
Religious leaders
Celebrities
Brands
Politicians
1
2
3
4
5
6
7
8
9
10
Who do we
TRUST?
Cambridge Analytica
Societal manipulation - elections
Algorithms
Fears and anxieties
Trolls, bots, morons…
The Downside
We laugh, cry,
rage, argue,
inspire, love,
learn and give
to each other
Beautiful upside
@ A n d r e a T E d w a r d s
CEO
Government Officials
Academics
GENERAL POPULATION
Board of Directors
Technical Experts
Elite Media
The old
PYRAMID of
information
@ A n d r e a T E d w a r d s
Today it’s a
DIAMOND
@ A n d r e a T E d w a r d s
Earn the right
Brand trust all-time low?
Facebook limiting brands?
Or keep disrupting
customers…
How do
brands
break in?
Which is where
Social Leadership
comes in…
And it pays!SlideShare…
Wins US$24 million
Pipeline US$57+ million
@AndreaTEdwards
What’s your SSI?
www.linkedin.com/sales/ssi
Focus
01
When I light
people up, what
am I speaking
about?
What do I want to be known for?
What makes me stand out in a crowd?
When I light people up, what am I talking about?
What is my expertise - am I unique in it?
What are my core values?
What comes easily to me?
What do I read about until the early hours of the morning?
What do I get up early for – eagerly?
What do I enjoy?
What gives me energy? What feeds my spirit?
What do people compliment me on?
World
Class
Content
02
1. Create
2. Curate
3. Participate!!
Every day,
enough blogs
published to fill
Time Magazine
for 770 years!
80% of all
Internet traffic will
be video in 2020
Amazing
Inspiring
Useful
Impactful
Worth their
time
Integrity is
everything
03
Set a goal
Laugh, think or
cry…
Grit is king
04
05
Build a
tribe
Tribe = a social division in a
traditional society consisting of
families or communities linked by
social, economic, religious, or blood
ties, with a common culture and
dialect, typically having a recognized
leader.
Audience06
Don’t do too
much!
07
The average word count of
top-ranking content (in
Google) is between 1,140-1,285
words
Length
Automation tool - Hootsuite
Be positive
08
Give
#GivingEconomy
09
Be YOU!
10
Don’t sell. Share
Don’t pitch. Serve
The best way to sell something:
Don’t sell anything. Earn the
awareness, respect and trust of
those who buy.
Rand Fishkin, founder, Moz
The challenges I
see all the time?
1.Don’t take
action
2.Give up
easily
3.Self belief
@ A n d r e a T E d w a r d s # A P S C 1 8
Get focused
Deliver
excellence
Be of service
@ A n d r e a T E d w a r d s
www.andreatedwards.com
@AndreaTEdwards
AndreaTEdwards
AndreaTEdwards
Andrea Edwards
AndreaTEdwards
Andrea Edwards
The Digital Conversationalist
The Digital Conversationalist
I really hope that was valuable for you
Thank you!!

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It’s the age of digital reputations, how’s yours?

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  1. The title doesn’t pop out. Perhaps you need one of those layers to bring the title out?
  2. OK this is an important slide where I need some magic. I am coming up with all of these words as being overwhelming but I can’t design it to also look overwhelming. Can you design this? I’d love to have all of these words flowing to appear on the slide over three seconds. What can you do to make this look awesome?
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  5. Change-able