I’m An Le with five years of progressive experience across marketing functions for research & consulting agencies. I am hoping to make a career change – from B2B marketing to B2C marketing in FMCG industry, starting with Assistant Brand Manager or Marketing Executive position.

1. AN
LE K.
Assistant Brand Manager
/ Marketing Executive
LEKHANHAN.AN@GMAIL.COM
0937-308-803
LETTER OF INTEREST
RESUME
MY PROJECTS

2. LETTER OF
INTEREST
lekhanhan.an@gmail.com
+84-937-308-803
Started my career as quantitative analyst for
Beverage & FMCG, I was lucky enough to clim up the
ladder for developing and building Buzzmetrics
brand, a social listening research agency from
Nielsen, from scratch to The #1 Referable agency
within two years with my team.
Since craving for solving business aches, I moved to
work on MobiFone Drop-Sales project, loyalty
program for VinMart+. Then switching to client side
to build a new premium clinic chain as Senior
Marketing Executive.
I AM A CAMPAIGNER
My last five years was a great stepping stone, and I
knew this would not work long-term because the
ceiling was very low and I lookout for a greater
challenge in a fast-paced environment.
Working for an employer demand better results
every year, require employees to grow better
everyday and raise the challenge bar higher by
making the impact to every aspects of a brand with
a very limited resources.
CHALLENGE & SATISFACTION
I’m An Le with five years of progressive experience
across marketing functions for research & consulting
agencies. I am hoping to make a career change – from
B2B marketing to B2C marketing in FMCG industry,
starting with Assistant Brand Manager or
Marketing Executive position.
DEAR HIRING MANAGER
Hiring
short-of-FMCG-experienced marketer from
non-popular-employers seems risky. But think
of me as a promising employee with low
cost of investment, clear career purpose,
trust in FMCG industry, a team player who
can bring to your organization:
• Sales skills (explain my ideas, get
approved/convince others)
• Analytics (identify, chart & analyze key
metrics to succeed/grow)
• Project management (look at the big
picture and break down into actionable
steps)
• Ask-why attitude (always be
questioning what can be done better,
always stay on top of industry news)
• Strong communication skill (manage
tasks with internal, agencies on time, on
budget) & friendly support (ease some of
my supervisor/team intense work load)
• Strive for continued excellence and
self-motivated
• Can do attitude, eager to learn new
things
• Intermediate in hands-on brand &
marketing from my experience and
learning from Ms. Thai Thuy Anh, former
senior brand manager Nestle Vietnam.
I hope that you'll find my experience and interests
intriguing enough to warrant a face-to-face meeting,
as I believe I could add value in your team.
Respectfully yours,
An Le Khanh

3. LE KHANH AN
ASSISTANT BRAND MANAGER
/ MARKETING EXECUTIVE
LOGICAL
OPEN MINDED
SELF-MOTIVATED
ORGANIZED
PERSONAL SKILLS
+84-937-308-803
28 YEARS OLD
HO CHI MINH CITY
CONTACT
ANIMATED RESUME INSTEAD?
LEKHANHAN.AN@GMAIL.COM
https://youtu.be/G6VyBRhzHVg
EDUCATION
Coursera.org | Project management & Marketing Mix Implement2018 - NOW (Budgeting, Scheduling, Risks & Changes; Teamwork, Negotiation & Conflict Management.)
AiM Academy & BrandCamp | Brand management2015 - 2016 (KPI setting, IMC, Consumer Panel, Retail Audit & Internal Sales Report)
University of Economics HCMC |
Bachelor's Degree in International Business (7.1/10)
2009 - 2013
2018 SENIOR MARKETING EXECUTIVE
• Plan and developed marketing plan (new clinic opening, event,
social media, SEO, SMS, Email marketing)
• Managed digital marketing agency to rank Top 3 search of clinic
category
• Supported advertising materials (Sales Kit, POSM, brochure,
leaflet, intro video, ...)
• Develop SMS & Email marketing automation by coordinating with
Sales Department.
2016 - 2018 CAMPAIGN PLANNING LEAD
• Planned and executed new product trial, loyalty program, new user
acquisition campaigns to MobiFone across Digital, SMS, Email, store
& Call-center channels
•Segmented customer segmentation based on the customer lifetime
value to understand their drivers and barriers to buy, listen to their
voice right after closing a transaction & raise personalized tactics
based on their lifetime value and feedback
• Interpreted data, wrote reports, made actionable recommendations
& gave presentation to client.
++ Accomplishment:
• Found out which & why segmentation should cut down to optimize
marketing budget to MobiFone by combining customer voice & their
lifetime value after running a customer experience program all year
round.
• Increased NPS from 58 to 97 (100 points scale), CSAT from 3.2 to 4.8
(5 points scale)
2015 - 2016 SENIOR ACCOUNT MANAGER
• Developed brand credibility to top advertising agencies by
planning & executing B2B Marketing
• Increased 260% income from agency side in compared to the
year before thanks to the successful "Free industry snapshot"
strategy which was the first-time launching at that time
• Trained client service management to junior and senior research
analysts.
++ Accomplishment: Grew revenue from new clients double YoY
at Buzzmetrics. Since developed direct marketing campaign
enhancing our brand presence by sponsoring seminars, delivering
free category review reports via online and offline email marketing,
social media, partnered up with global agencies.
WORK EXPERIENCE
2013 - 2015 SENIOR RESEARCH/CATEGORY CHAMPION
• Prepared methodology, reports of findings, illustrated data
graphically and translated complex findings into written text both
in Vietnamese and English
• Monitored bad news, fads about Tan Hiep Phat & gave actionable
recommendations in term of channel, source, page, author, digital
marketing tactic.
Data driven decision making, hands-on marketing professional and strong team spirit with
5 years of progressive experience across a broad range of marketing functions and diverse
industry segments in FMCG.
Proven ability to combine consumer behavior and market reports, creativity and
well-developed project management. Your bright prospect who’s eager to learn and enjoys
being coached to support product launch, branding initiative, positioning product for
success.
INTRODUCE
PROFESSIONAL SKILLS
Monitor &
Measure
Effectiveness
Market
analytics
Media
Planning
Digital
marketing
Product
Management
Intergrated
Marketing
Comms

4. 0937-308-803
AN LE KHANHMY PROJECTS
One of my IMC exercise at AiM Academy, see more: https://bit.ly/2EFt2PJ
This category & product review report is prepared before we run consumer test
One of my IMC exercise at AiM Academy, see more: https://bit.ly/2X90l6o
This is the execution guideline for agencies.
Run marketing campaign across call-center, in-store, SMS for tailor-made package,
loyalty program,...
One of my IMC exercise at AiM Academy, see more: https://bit.ly/2Nj6Hvz
This is the campaign brief to strategic/creative agency
Developed direct marketing campaign enhancing our brand presence by
sponsoring seminars, delivering free category review reports via online and
offline email marketing, social media, partnered up with global agencies.
Summarized my career goals and why I choose branding https://youtu.be/G6VyBRhzHVg
HAIR CARE CATEGORY REVIEW DOVE LEAVE-ON IMC
MOBIFONE: PRODUCT TRIAL/PROMOTIONHAZELINE BRIEF
BUILD BRAND PRESENCE & CREDIBILITY
MY ANIMATED RESUME (00:01:30)
DHA DIGITAL CHANNEL
Handled agency to build website, social media channels., Google Place, Google Search ranking.

5. THANK YOU
LEKHANHAN.AN@GMAIL.COM
0937-308-803