JD.com is China's largest e-commerce company, accounting for over half of the country's e-commerce market. It has experienced rapid growth, with annual sales increasing 78% to $462.7 billion in 2015. JD utilizes various business segments, including JD Mall for general merchandise, JD Finance for financial services, and JD Logistics for its nationwide fulfillment network, to offer customers a wide selection of authentic products delivered quickly. The company focuses on quality control, innovation, and developing partnerships to strengthen its position as the leading online retailer in China.

1. Introducing
JD.com

2. China: #1 Ecommerce Market Globally
Data source: eMarketer, December 2014
Figures above do not include travel products and services
According to estimates by eMarketer, China's ecommerce market will reach US$1 trillion in sales by 2018,
accounting for 40% of the global market.
2016 Annual Sales Forecast for Top-10 Ecommerce Markets Globally
China is expected to rank #1 and grow 27% Y-o-Y
$394.43
13.0%
$104.22
11.0%
$88.06
11.0%
$82.93
12.9%
$46.13
8.2%
$23.40
15.3%
$21.34
13.5%
$33.05
14.9%
$40.43
10.0%
$714.58
27%
Annual
Sales
(US$
Billions)
Y-o-Y
Increase
Global
Ranking
United
States
ChinaUnited
Kingdom
JapanGermanyFranceCanada
South
Korea
Brazil Russia

3. China's "Internet+”
2014.11.3
Richard Liu meeting Premier Li
Keqiang at the State Council
Economic Symposium
2013.12.27
Vice Premier Wang Yang
visiting JD.com
2015.9.24
Richard Liu, CEO of JD.com,
meeting President Xi Jinping at
the 8th US-China Internet Industry
Forum
 As a major player in China’s ecommerce industry, JD.com's development has mirrored the
government's goals of strengthening the sector.

4.  In Q2 2015, China’s B2C market surpassed C2C for first time, and
is expected to dominate the industry.
 JD's Brand-Commerce strategy is helping brands break through
in the market.
Growth in China’s B2C Market
Data source:
[1] CNNIC: The 37th Statistics Report for China Internet Development in 2015, 2016.1.26
[2] Ministry of Commerce 2016.2.12
[3] iResearch: China Internet Data Report for 2015 Q3, 2015.12
43.3% 44.5% 44.5% 47.5% 49.3% 50.7% 51.8%
56.7% 55.5% 55.5% 52.5% 50.7% 49.3% 48.2%
0%
25%
50%
75%
100%
2014Q1 2014Q2 2014Q3 2014Q4 2015Q1 2015Q2 2015Q3
Q1-2014 to Q3-2015 China Online Retail Market
Transaction Value Breakdown
C2C Proportion B2C Proportion
688 million internet users and 413 million
online shoppers as of Dec 2015.
3.88 trillion online retail transactions in
2015, an increase of 33.3% Y-o-Y.
[1]
[2]
[3]

5. Largest E-tailer in China
[1]
1 Global TOP 10 Internet Company
2 Largest E-tailer in China
3 Largest Internet Company by Revenue in China
*
* Calculated by market value
JD.com: A Clear Global Leader
Data source: [1]iResearch, China Internet Data Report for 2015 Q3, 2015.12
56.9%
9.9%
7.2%
4.1%
3.5%
2.4%
2.2%
1.5%
0.8%
11.4%
JD.com
Suning
VIP
Gome
YHD
Dangdang
Amazon China
Jumei
Tencent
Others

6. China’s increasingly affluent middle class, is
shifting consumer preferences from low price to
high quality.
JD.com focuses on a better user experience,
including helping high-quality brands build
consumer awareness.
In a market notorious for counterfeits, JD.com is
focused on protecting intellectual property and
helping brands succeed in China.
JD.com: Helping Transform the Economy
Changing Preferences

7. JD's R&D leverages our cloud
computing and big data resources to
enable an open, smart ecosystem,
that supports business development
and facilitates technological
breakthroughs.
JD Mall: Providing every type of
authentic protect a consumer could
want in a speedy and reliable manner.
JD Daojia: China's leading O2O
platform providing instant, on-demand
access to an unrivalled range of high
quality products and services.
Leveraging JD's big data and
expertise, we provide sophisticated
financial solutions including financing,
asset management, payment services
and crowdfunding, and other options
to support start ups. We use world-
class risk management systems to
ensure strong performance.
Ecommerce
JD Mall & JD Daojia
Finance
Finance & Insurance
Technology
Cloud Computing &
JD Smart
Our Business Strategy

8. 0
1000
2000
3000
4000
5000
2011 2012 2013 2014 2015
260.2 billion
125.5 billion
32.7 billion
Rapid Growth in GMV
462.7 billion
73.3 billion
2015 Performance
*According to Ministry of Commerce, online retail transactions in 2015 were 3.88 trillion, a Y-o-Y increase of 33.3%
GMV
RMB 462.7 billion
Increase of 78% Y-o-Y,
2 times the average growth
rate of the industry *
Net Revenue
RMB 181.3 billion
Increase of 58%
Y-o-Y
Fulfilled Orders*
1.263 billion
Increase of 94%
Y-o-Y
Active customer*
155.0 million
Increase of 71% Y-o-Y
Merchants
99,000
Employees
105,963
Unit: RMB
Sustained, Rapid Growth
*Core business data
Data source：JD.com’s 2015 fourth quarter financial report

9. JD Mall

10. Our Comprehensive Shopping Platform
Apparel and Home
Furnishing BU
FMCG BU
Home Appliances BU
Fresh Produce BU
3C BU
New Markets Program
We Diversify Our
Offerings to Meet
Customer's Demands
 JD Mall has become China's largest retailer in mobile
phones, digital products and computers. Our sales
have surpassed any other platforms’ online and offline
sales.
 JD Home Appliance is positioned to be China's largest
home appliance retailer.
 JD Apparel sales grew 100% year-on-year in 2015.
 JD Mall has become one of the China’s largest retailers of
milk powder, diapers, imported milk, wine and other
fast moving consumer goods both online and offline.
 JD Fresh Produce BU is building China’s largest frozen
and chilled ecommerce warehousing and delivery system
and is known for safe, fresh produce.
 JD New Markets Program will help merchants better
target new and developing markets within China.

11. Guaranteeing Product Quality & Authenticity
Strict
control of
supply
channels
JD
Six Quality
Control
Measures
Strict
criteria for
approval
Random
sampling
inspection
Guaranteed
return
policy
Independent
research
Strict
penalties
system
JD.com has a strict zero-tolerance policy toward counterfeit goods.
We source products directly from world-leading global brands, and
work tirelessly to eliminate counterfeits.

12. Industry-Leading Partnerships

13. Seamless Mobile Shopping Experience
Integration across mobile apps including our native app, WeChat and Mobile QQ enables a truly
seamless shopping experience anywhere.
24%
30%
36%
42%
47%
52%
61%
20%
35%
50%
65%
2014Q2 2014Q3 2014Q4 2015Q1 2015Q2 2015Q3 2015Q4
Consistent Mobile Growth
*Core business data
Data source：JD.com’s financial report
*

14. Largest ecommerce logistics infrastructure in China
Small to
Medium
OversizedCold Chain
 Over 85% of direct sales orders were delivered with JD's
same day- and next-day delivery service in 2015, standard
 Express delivery service has been upgraded to 2 hours
 213 warehouses in 50 cities
 5,367 delivery stations, pickup points, and pickup stations
 Warehousing facilities covering an area of 4 million square
meters
Unparalleled Logistics
Data source：JD.com’s fourth quarter financial report in 2015
The leader in providing small-to-medium sized warehousing, oversized
warehousing, cold chain delivery and frozen and chilled warehousing facilities,
enabling truly global standard logistics services

15. One of China’s largest and most advanced ecommerce logistics networks. JD Logistics Lab has launched drone delivery trials to
accelerate the development of the rural ecommerce market.
Enabling Smart Logistics
Shenyang
Shanghai
Wuhan
Guangzhou
Guiyang

16. Finance to Country
3F
1,300 “JD Bang” Stores for
Appliances in Rural Areas
3F Strategy: Accelerating Rural Growth
Strategy
Rural
Ecommerce

17. O2O “life services” platform
JD Daojia: Innovative Online-to-Offline (O2O)
Instant, on-demand access to an unrivalled
range of high quality products and services
2-hour delivery service
powered by our location-based
services (LBS) platform
Our crowdsourcing delivery
demonstrates JD's
“Internet+”innovation

18. ChengduBeijing Shanghai Guangzhou Shenzhen Nanjing Wuhan Tianjin Chongqing Ningbo Suzhou Xi’an
As of 29 Feb 2016, less than a year after launch, JD Daojia service is available to customers across 12
major cities in China.
JD Daojia's Rapidly Expanding Network

19. Virtual “malls” for products
from:
France, Korea, Japan,
Australia, the US, Germany,
Taiwan and Hong Kong
JD Global, selling in:
• Russia
• Ukraine
• Indonesia
Accelerating Globalization

20. JD Finance

21. Connections
Accounts
Risk
Control
JD's technology powering
more efficient and cost-
effective financial services
JD’s Financial
Strengths
• Sophisticated solutions to
enhance traditional banking,
finance and insurance.
Finance
• Cutting-edge big
data capabilities to
optimize risk
management
Technology
Innovative Financial Solutions

22. Supply
chain
finance
Consumer
finance
Crowdfunding
Asset
Management
Payment
Insurance
Security
We provide innovative products across seven business categories
JD Finance Product Portfolio

23. JD R&D

24. Technology
Breakthrough
JD Cloud
Business
Guarantee
Solidifying the Platform
Technology Driving Business

25. Leveraging Big Data
 JD.com has the most complete,
accurate and longest value chain
data
JD Big Data
Applications
Smart
Siting
Smart
Customer
Service
Product
Portrait
User
Portrait
JD
Insight
Customized
Service
 JD leverages big data to optimize
every aspect of our business

26. Leveraging Strategic Investments
Our investments support our
strategy to grow our core
businesses

27. CSR

28. New Headquarters
280,000 square meter headquarters provides a cutting edge office

29. Mission Values Vision
Make life simpler and
more enjoyable.
Customer care
honesty, teamwork,
innovation & commitment
Be an industry leader in
reliability and
dependability
Our Corporate Culture

30. Revenue Employment Tax PaymentCSR Globalization
Helping Consumers, Brands and Society

31. THANK YOU

32. Jan 2004: jdlaser.com, the
earliest predecessor of
JD.com was launched.
Oct 2008: JD Mall started
selling general merchandise
products online, which transited
the business into an integrated
ecommerce provider.
End of 2007: the
company developed
its own logistics
network.
Dec 2010: JD's online
marketplace platform
was launched.
March 2014: JD.com formed a
strategic partnership with
Tencent.
May 22 2014: JD.com
listed on NASDAQ
under the ticker“JD.”
March 2013: The company
officially adopted the new
domain name: JD.com.
Oct 2013: JD Finance
was established as an
independent business
group.
Apr 2015: JD Worldwide,
its cross-border
ecommerce platform,
launched.
Jul 2015: JD
joined the
Nasdaq-100
Dec 2015: JD's
Fresh Produce BU
was established.
Oct 2014: JD.com's
most-advanced
logistics center, the
first Asia No. 1
Warehouse, began
operations.
Our Milestones

33. Dec 2008 JD.com named the Most Trusted Company in the activity voting for credible ecommerce enterprises in Beijing 2008 organized by
China International E-Commerce Association.
July 2009 JD.com named China's favorite online shopping mall 2009 by the Internet Society of China.
May 2010 JD.com named among the top 10 China ecommerce enterprises for growth and innovation at the Fourth APEC E- Commerce Business
Alliance Forum organized by APEC and the Chinese Ministry of Commerce.
Sept 2011 JD.com ranked among the Best Companies to Work for in China 2011 by Fortune.
Dec 2011 Richard Liu named Person of the Year 2011 in the Chinese economy by CCTV.
Sept 2012 JD.com named China's Most Admired Company by Fortune.
Aug 2013 JD.com named Chinese Internet Public Enterprise 2012-2013 by China Internet Conference.
Apr 2014 Richard Liu named one of the Top 50 Most Influential Business Leaders by Fortune (Chinese Edition).
May 2014 JD.com begins trading on NASDAQ on May 22, 2014 under the ticker “JD.”
July 2014 JD.com named to China's Top 10 e-commerce brands preferred by college students.
July 2014 JD.com named among China’s Top 500 in Fortune 2014, ranking 79th and highest in the Internet industry.
Sept 2014 JD.com named China's Most Admired Company 2014 by Fortune Magazine (Chinese Edition).
Mar 2015 Founder and CEO Richard Liu was named one of the World's 50 Greatest Leaders by Fortune Magazine.
July 2015 JD.com named three consecutive years “Annual Most Respected Enterprise”.
July 2015 JD.com named among China’s Top 500 in Fortune 2015, ranking 45th and highest in the Internet industry.
July 2015 JD.com joined the Nasdaq-100.
Sept 2015 JD.com continued to rank the first on “China Digital Power Study- 2015 Comprehensive eTailer Ranking," and was recommended by
74% of the interviewed enterprises.
Dec 2015 JD.com again named an Outstanding Enterprise in CBN Corporate Social Responsibility Rankings for China.
Our Corporate Achievements

34. Passionate
about“JD
STYLE”
JD looks for talented
professionals who share our
values and are passionate
about what we do.
Realizing talent potential
with "JD STAGE”
JD provides equal
opportunities to develop
talents.
Keeping pace with
“JD SPEED”
JD development program ensures
our talent keep pace with our
rapid speed of growth.
Achieving “JD SUCCESS”
JD is committed to achieving success that
goes beyond the job, and providing fulfilling
and rewarding careers.
Our 4-S Talent Development Philosophy

35. Visible
Invisible
User Experience
&Brands
Data-driven
management
Platform
Basis
Customer
Product Price Service
Logistics System
IT System
Finance System
Team
EfficiencyCosts
JD Mall's Core Management Philosophy

36. 、
JD
CSR
.
Provide an
outstanding
work
environment
Be a trusted
brand
Protect the
environment
throughout the
value chain.
Give investors
value from
sustainable
development
Offer
customers
trusted
services &
products
Provide
suppliers a
top-flight
ecommerce
platform
Model Innovation
 Logistics chain
 Finance chain
 Value chain
Green Innovation
 Green products
 Green logistics
 Green packaging
 Green operations
Industrial Innovation
 Support the
supply chain
 Optimize the
publishing
industry
 JD Smart
Social Innovation
 Non-profit
platform
 Entrepreneurial
platform
 Experience
platform
Our Corporate Social Responsibility Strategy