1. Business Plan Presentation Template
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2. Content
 Introduction
 Background
 Objectives
 Project/Product/Solution
 Technology Architecture
 Intellectual Property
 Market Needs
 Customer Value Proposition (CVP)
 Competitiveness
 Unfair Advantage
 Marketing Strategies
 The 4Ps of Marketing
 Business Model
 Funding Plan
 Financial Plan
 Return on Investment (ROI)
 Why invest in my me / venture?
 Summary – Call to Action
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3. Introduction
 Title of the Project
 Introduce Yourself
 Introduce Management Team
 Include key personnel
 Emphasise directly related expertise and
experience
 Organisation Chart
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4. Background
 State project / product / solution
background
 State project stage – idea / proof of
concept / prototype / product or solution
 Key sponsors [if any, and state type]
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5. Objectives
 State the objectives of the project / product /
solution
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6. Project / Product / Solution
 Describe project / product / solution
 Describe key features / uniqueness
 Describe key benefits to customer
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7. Technology Architecture
 Technology (ies) need
 Platform
 How?
 Software
 Communications
 Data
 Middleware
 Including …
 Technology partners
 Support structure
 Use of IP, licensing
 SLAs
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8. Intellectual Property
 Protecting IP
 Patent, copy right, trademark, secret?
 How do you intend to profit from IP
 Retain and use
 License
 Sell
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9. Market Needs
 Is there a market for the project / product /
solution?
 Breakthrough / killer application / improvement of
product?
 New innovative idea?
 Replacement?
 Cost Advantage?
 Niche?
 Describe the general business outlook [this will
demonstrate that you are in tune with the market]
 Market research data / statistics conducted or
references
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10. Customer Value Proposition (CVP)
 Customer’s problem / want / need
 How customer satisfaction will be met
 Why customer will be compelled to buy from
you
 Equalise the value / price equation
 CVP examples:
 Small corner shop – small selection of goods,
convenient location, convenient opening times,
local friendly & personal service
 IT company – cost efficiency, robustness,
secure, speed
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11. Competitiveness
 Identify project / product / solution
competitive advantage vs
 Direct competitors
 Indirect competitors
 Identify project barriers vs competitors
 Demonstrate your ability to maintain a
Sustainable Competitive Advantage
 Superior value … that …
 Endures over time?
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12. Unfair Advantage
 Your unfair advantage(s)
 Why & how?
 Competitive strategy
 Examples of unfair advantage
 Ikea
 Stylish quality furniture, unique and fun buying
experience, knockdown format, affordable
 Dell
 Uses leading-edge, supply chain management, real-
time inventory (zero obsolescence), customisation,
passes efficiency and cost reductions to clients
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13. Marketing Strategies
 Market segmentation
 Market research
 Go-To-Market Strategy
 Marketing plan
- Advertising & Promotions ( A & P)
- Collaterals
- Distributorships
- Partnerships
- Direct Sales
 A signed contract will be a strong selling point
 Marketing personnel – key – hire if need be
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14. The 4 Ps Of Marketing
 Product – properties of your product
 Price – right price & value
 Place - availability
 Promotion – informing and creating an
interest in customers in a way they
understand
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15. Business Model
 How does the business make money?
 Direct sales?
 Lease?
 Subscriptions?
 Build & Transfer?
 BOT?
 Build, Operate
 Maintenance? Etc …
 How do you compensate your channels?
 Commission?
 Mark-up?
 Maintenance? Etc …
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16. Funding Plan
 How funded so far?
 How much required?
 Fund required for what?
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17. Financial Plan
 Forecast
 Start-up costs
 Sales per year
 Revenue per year
 P & L per year
 Current Assets
 Fixed Assets
 Shareholder Equity / Proposal
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18. Return On Investment (ROI)
 ROI
 The bottom line is creating value for …
SHAREHOLDERS/OWNERS/PARTICIPAN
TS
Note: VCs expect to earn in excess of 25%
on their money invested p.a.
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19. Why invest in me / my venture?
 Besides good ROI, demonstrate your:
 Passion
 Belief
 Confidence
 Commitment
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20. Summary - Call To Action
 Re-state your needs / requirements
 Funding required
 Request for: follow up meeting / permission
to send more information / arrange for
demo / visitation to site, etc
 Acknowledge / thank for input
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