Elemental Technologies - Processing at Scale on AWS: How Cloud-based Video Infrastructure is Enabled by Elemental Technologies

1. PROCESSING AT SCALE ON AWS: HOW CLOUD-BASED VIDEO
INFRASTRUCTURE IS ENABLED BY ELEMENTAL TECHNOLOGIES

2. Confidential
WHERE IS OUR TECHNOLOGY DEPLOYED?
Markets
Enterprise Government
Broadcasters
Content Programmers
Pay TV Operators
Content
Live
On Demand
S3
Viewers
Devices
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3. Confidential
MULTISCREEN VIDEO
HEVC Benefits
• 50% less bandwidth versus AVC/H.264
• Supports 4K UHD TV and higher resolutions
• Wider and deeper colors:
 10-bit video
 4:2:2, 4:4:4 under development
 Support for HDR
• 60 frames per second and higher:
50/60 FPS key to fully immersive live 4K UHD
Costs
• 10x-40x (w/UHD) more processing power needed
• Dedicated hardware can no longer keep up
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0
1280x720
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4K UHD

4. Confidential
SUITE OF SOLUTIONS
File-based transcoding for multiscreen applications
Live encoding for online and mobile delivery
Unified video management
Video processing in the cloud
Video delivery infrastructure
Dynamic bandwidth allocation
Solution portfolio runs
on any infrastructure
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Amazon Elastic Transcoder
Media processing in the cloud

5. Confidential
END-TO-END CLOUD-BASED VIDEO PROCESSING AND DELIVERY
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DevicesElemental
SERVER
AWS
Elastic Transcoder
Elemental
LIVE
Elemental
STATMUX
Elemental DELTA
Elemental DELTA
AWS
CloudFront
Managed Network
Live
On Demand
S3
CMS / WFM DRM QC Ad Decision AWS Storage NAT Services Fingerprinting Watermarking
Interoperable Components
Appliance
Virtual
Machine
AWS
Cloud
Supported Infrastructures
Source Processing & Management Delivery Display
AWS + Elemental combines the most powerful
video processing software with the most scalable cloud infrastructure

6. Confidential
• Together AWS and Elemental will bring customers:
 Efficient scaling of video infrastructure as IP delivery increases
 Deeply integrated platforms to create new service offerings
 Solutions for the next generation of challenges
• Examples include cloud DVR, server-side dynamic ad insertion, and more
• Secure, elastic, scalable, cost effective
• Scale over 190 countries, 1M+ customers
INDUSTRY LEADERS NOW TOGETHER
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• Deep video processing expertise
• Scale operations, monetize, deliver content
• Proven with 800+ M&E customers

7. HOW DO CUSTOMERS USE OUR SOFTWARE?

8. Confidential
BBC DAILY CATCH-UP: POWERED BY ELEMENTAL & AWS
coverage
coverage
Solution
Challenge Benefit
Rapid delivery of content with the
flexibility to easily adopt new formats
and standards ensuring service
availability on all devices
Cloud-based resources provide elastic
video processing capacity with
dynamic scaling to absorb spikes in
demand
Serve catch-up programming to
millions of users per day across 1,000
multiscreen device types
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9. Confidential
• Video Factory captures live broadcasts and sends to Amazon cloud storage
• Processing jobs get picked up by idle transcoder or create new instance
• Elemental Cloud processes multiple H.264 ABR video streams
• Elemental Cloud ramps dynamically with processing demand on AWS EC2
BBC VIDEO FACTORY WORKFLOW
Live TV
SOURCE iPLAYER DISPLAY DEVICESSTORAGE
AWS S3
ELASTIC VIDEO PROCESSINGDATA TRANSFER
AWS Direct Connect
CDN
Delivery
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10. Confidential
DAILY ELEMENTAL CLOUD USAGE
Minimum
Peak usage
• 19k hours / month
• 4,200 steady state
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11. Confidential
ON PREMISE COMPARISON
Excess capacity
• 13k hours capacity
• 6,600 hours unused
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12. Confidential
WORLD CUP: POWERED BY ELEMENTAL AND AWS
coverage
coverage
Solution
Quickly and efficiently prepare 3,900+ hours of
live and catch-up World Cup coverage for
delivery to viewers on any OTT device
Challenge Benefit
The platform provides an end-to-end second-
screen solution for live streaming feeds, multi-
angle content and VOD assets to sports fans
Elemental Cloud on AWS EC2 provided
encoding elasticity with the ability to reliably
deliver high quality, high resolution live
content across multiple streaming protocols
across the globe
Quickly and efficiently prepare 3,900+
hours of live and catch-up World Cup
coverage for delivery to viewers on any
OTT device
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13. Confidential
• 10Mbps Live HLS input streams delivered from Rio to Dublin
• Elemental Cloud services ingested up to 48 concurrent inputs
• Each input converted to 9 ABR outputs, 2 thumbnails, and 1 RTMP feed
• Content delivered to regional broadcasters via CDN
WORLD CUP LIVE STREAMING WORKFLOW
ELASTIC VIDEO PROCESSING
Live TV
STADIUMS FIBER
Accelerated
GLOBAL
Broadcasters
DISPLAY DEVICES
HLS Inputs to AWS S3
S3 STORAGE
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DELIVERY
AWS
DataTransfer

14. Confidential
ELEMENTAL CLOUD USAGE
• Peak Usage: 140 nodes
• 15k total usage hours
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15. Confidential
ON PREMISE COMPARISON
• 111k hours capacity
• 96k hours unused
excess capacity
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16. Confidential
ELEMENTAL BUILT FOR THE FUTURE OF VIDEO
in the
cloud
hybrid
on
premise
a
a
a
The most powerful video processing software combined with the most
scalable cloud infrastructure for a seamless video delivery experience
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17. THANK YOU