Doing SEO for yourself and for your potential clients. Presented to Bentley University marketing students.

1. Amanda MacArthur Twitter: @amaaanda Email: Amanda@BuzzFarmers.com Website: Amander.com & BuzzFarmers.com Search Engine Optimization

2. Who Am I? Audience Development Strategist Search Engine Optimization Social Media Marketing Copywriting Ghost Blogging Blogger & Copywriter 500+ blog posts for Mequoda.com, Mashable.com + other sites 150+ salesletters, email promotions and marketing white papers Entrepreneur Amander.com BuzzFarmers.com Anything else I can find a keyword to rank on

3. Why I’m an SEO Evangelist SEO is free marketing – if you know how to do it Keyword research helps you define your website Keyword research helps you come up with blog, product and service ideas In the next 10 years, SEO expertise will be a required skill set of any online marketer

4. Why Google Matters Most

5. Why Everyone Wants an SEO Scientist If you’re good at SEO, you’ll never have to buy online ads If you’re good at SEO, you’re saving your clients/employer money This makes you a HUGE asset

6. Who Are You? This is what every employer wants to know. They’re going to Google you. Your main objective: control what they see!

7. Step One in SEO: Own Yourself 696 people per year search for “Amanda MacArthur” ME! ME! ME! ME! ME! ME! ME! ME! ME! ME! ME! ME! ME! ME!

8. Step One in SEO: Own Yourself Buy your name as a domain name. Build a website – hosted solutions don’t lend credibility. Wordpress.org Optimize your site for your name Title, Description, Keywords USE your full name in every social profile you WANT ranked REMOVE your full name from every social profile you DON’T want ranked

9. Step Two in SEO: Own Them What a company wants when they ask if you know SEO: Can you get my website ranked on page 1 in Google? Can you write targeted blog posts? Can you revise the copy on my website? Can you make my website structurally sound? Can you get me inbound links? Can you get Google to index my blog posts? Can you find me keywords to rank on? Don’t ever promise a Page 1 ranking unless you’re involved in all of the above aspects.

10. Step Three in SEO: Become a Keyword Junkie Here is the Google Keyword Tool: It’s your new best friend. https://adwords.google.com/select/KeywordToolExternal

11. Step Three in SEO: Become a Keyword Junkie Target 3+ word phrases

12. Step Three in SEO: Become a Keyword Junkie Learn how people search

13. Step Three in SEO: Become a Keyword Junkie Learn how people search

14. Step Four in SEO: Know How to Use Your Keywords Website tagline – find the best keyword phrase you can get ranked on. You might even re-consider your website name. Blog titles & content – find niche targeted phrases for each and every blog post Drive website traffic Get website found Do a good job converting once they get there An essential element for using social media & building inbound links Product titles – found more easily and fulfill the customers need when using “customer jargon” instead of your jargon

15. Step Five in SEO: Be a Better Writer SEO + good copywriting go hand in hand Jam-packing a website page with keywords WON’T get you ranked Creatively placing keywords when they make sense WILL get you ranked

16. Sites to Pay Attention To SEOBook.com SEOmoz.com SearchEngineLand.com Blog.SearchEngineWatch.com SearchEngineJournal.com

17. Fill in the Gaps Questions?