With 80 million members and direct annual spending power of $200 billion, the millennial generation is a huge opportunity that financial services firms can’t afford to miss. This infographic explains what millennials expect from their financial service institutions in order to gain their much valued business. Learn more: http://www.datamentors.com/blog/what-millennials-expect-financial-services

1. Millennials
expect their
financial
institutions to
be mobile and
web friendly.
Unfortunately for the Financial
Industry, according to the
Millennial Disruption Index
say mobile capabilities are
“very” or “extremely important
have never even
visited their branch.27%
Millennials want their banks
to be socially connected.
of affluent millennials
seek financial
thought
leadership
through at least 1
social network.
more finance related
content on LinkedIn
Millennials want their banks
to empower them with information.
13 times
47%find access to
retirement and
investing
educational
content to be
“very” or
“extremely”
helpful.
60%say it’s “very”
or “extremely”
important for
financial firms
to provide
them
educational
content.
Millennials conduct
more research on their
own before making
contacting a financial
institution, so they
appreciate firms that have
resources readily available.
with an annual
spending power of
80 million millennials
What Millennials expect
from Financial Services
Learn more about data-driven marketing
strategies to target millennials at
www.datamentors.com
Resources
http://www.millennialdisruptionindex.com/
http://thefinancialbrand.com/50670/millennials-mobile-and-marketing-in-banking/
https://www.ubs.com/content/dam/WealthManagementAmericas/documents/investor-watch-1Q2014-report.pdf
http://www.forbes.com/sites/laurashin/2015/05/07/how-millennials-money-habits-could-shake-up-the-financial-services-industry/#6c6f29c4395
http://www.brookings.edu/~/media/research/files/papers/2014/05/millennials%20wall%20st/brookings_winogradv5.pdf