Facebook has over 500 million users, with 1 in every 14 people on the planet using it. Most Facebook pages have less than 500 fans. LinkedIn is best used for professional networking and has over 40 million users. Foursquare is a location-based social network where users share their locations and earn points and badges. Companies use social media for direct consumer interaction, market insights, and positioning as thought leaders.

2. What we’ll cover… Quick overview on tools + tactics Getting started: defining your objective Measuring results and managing expectations Best Practices Quick + dirty tactics for tomorrow Q+A What we hope you’ll take away from this… Better sense of social media landscape Confidence to get started, dig deeper A few nuggets you can apply immediately

4. Facebook has over 500 million users. 1 in every 14 people on the planet are on Facebook. Facebook is growing at a rate of 3% each week, doubling every 6 months. 62% of Facebook users are adults. The fastest growing segment on Facebook is 55-65 year-old females. Most Facebook pages have less than 500 fans. (And that’s okay!) By the numbers… 1 in every 14 people on the planet are on Facebook.

5. Direct interaction with consumers. Direct access to in-depth market information from consumers. Ability to create instant “focus groups” and elicit immediate product feedback. Instant and free communication with consumers. (Updates, E-vites, etc.) Ability to position a business or individual as a thought leader within an industry. Business benefits…

6. 72.5% of the 44 million Twitter users joined during the first 5 months of 2009. 82% of active Tweeters are Caucasian An estimated 5-10 thousand new accounts are opened each day. By the numbers…

7. Business benefits…

8. LinkedIn is best used to connect with professional colleague (former and current) and with individuals in the same or related industries. LinkedIn profiles serve as a living resume, complete with references and recommendations. What can LinkedIn do for me? Boasts over 40 million experienced professionals around the world in over 150 countries. 80% of companies are using LinkedIn as their primary tool to find employees.

9. A GPS driven social networking system whereby users share their whereabouts with their friends. The system awards points and virtual badges to players depending on how often they “check-in” and which places they visit. In addition to earning “badges”, users who frequent a particular place enough times are crowned “mayor” of that particular location.

10. Users leave tips specific to the location they visit or with other relevant recommendations which can then be viewed by other users who “check-in”. Custom Foursquare pages can be created to communicate tips and recommendations to “friends”.

11. How are businesses using Foursquare?

12. The companies that are successful in social media are listening first , learning second, engaging third…and then they are talking. * The New Community Rules: Marketing on the Social Web – Tamar Weinberg

13. Are you ready for social media? You must be willing to give up control of the message. You must be willing to dedicate time and energy to achieve these goals. You must be clear in your objective and realistic in your expectations.

14. LISTEN: Observe + Report Define business objective Organize Feedback Engage: Turning Words Into Action Socialization of Business Processes Track, measure, understand The Steps of Social Media

16. When you are trying to determine ROI for social media, you are trying to put numeric quantities around human interactions and conversation , which are not quantifiable.

17. When you think about Social Media and ROI ask yourself this… What is the ROI of your…

18. Who’s getting it right and what does that mean for my business?

19. Starbucks has over 1,000,000 followers on Twitter and over 18,000,000 fans on Facebook. Twitter : Answers questions, retweets what people are saying about them, creates an open communications channel to speak with the public. Facebook: Videos, blog posts, photos, event invitations. YouTube: Commercials, informational videos, encourage public to load videos. Foursquare: Starbucks was an early adopter of this tool and created a custom “Barista” badge to encourage customers to visit many locations. Starbucks = Fully-integrated Social Media Efforts

21. Vitamin Water = Consumer-driven Product Design ( Made by fans, for fans on Facebook )

26. Over 1 million fans that have involvement in product development. Over 1 million people who feel ownership of this product. Over 1 million potential purchasers when this launches in March.

29. THANK YOU! www.teamredpropeller.com / @TeamRedProp