This document provides an overview of human-focused design for creating engaging user experiences through gamification. It discusses how gamification can fulfill psychological needs and boost engagement by applying game mechanics. Key aspects covered include the power of games, self-determination theory, examples of gamified systems, elements like points and leaderboards, and a process for designing gamification solutions including understanding objectives, player types, and creating activity loops. The document emphasizes the importance of fun and using data to refine designs over time.
14. Who is using
gamification?
⢠USA Networks
⢠LiveOps
⢠Dell
⢠Kaiser Permanente
⢠eBay
⢠Cisco
⢠Recyclebank
⢠Universal Music
⢠Siemens
⢠Yelp
⢠Verizon
⢠Nike
⢠SAP
⢠American Express
⢠Salesforce.com
⢠CodeAcademy
⢠Deloitte
⢠Samsung
⢠Foursquare
⢠Stack Overflow
⢠Facebook
Human-Focused design for UX
14
15. What Games
are you playing?
v Clash of Clans
v Alien Creep
v Candy Crush Saga
v Plants VS Zombies
v Traffic Rider
v Monument Valley
v Life Line
Human-Focused design for UX
15
16. Definition(s)
⢠The Process of using Game Design-
Thinking and game Mechanics To
Engage users and Solve Problems.
⢠The process of turning an activity or task
into a game or something that
resembles a game.
⢠To apply game mechanics and game
thinking to other areas of activities in
order to boost engagement (and other
metrics) with a product or service.
Human-Focused design for UX
16
19. Powerof
Games
1) CLEARLY DEFINED GOALS
2) CLEARLY DESIGNED RULES
3) BETTER SCOREKEEPING
4) MORE FREQUENT FEEDBACK
5) CONSISTENT COACHING
6) FUN SURPRISES
7) DATA DRIVEN DESIGN
Human-Focused design for UX
19
22. § âgood UX is the consequence of fulfilling the needs for
autonomy, competency, stimulation, relatedness and
popularityâ (Hassenzahl, 2008, pp14)
§ Gamification design goes for building competency and
relatedness with fulfilling the inner need of autonomy by the
power of stimulating with extrinsic motivation toward intrinsic !
§ So Gamification can be the right tool, used correctly; for a
good UX design.
22
Gamification for
UX
Human-Focused design for UX
23. Game Elements
v Game Mechanics
v Point
v Level
v Badge
v Leader-board
v Challenge
v Quest
v Progression
vWheel of Fortune
Human-Focused design for UX
23
28. Points System
§ Absolute requirement for all gamified systems
§ Some examples in real life
§ Cash score
§ Video game score
§ Social networking score
§ Composite Metrics
Human-Focused design for UX
28
29. Types of Point
Systems
§ At least one type
§ Using more than one brings the complexity but
more control
§ Types :
§ Experience points
§ Redeemable points
§ Skill points
§ Karma points
§ Reputation points
Human-Focused design for UX
29
30. Experience
Points
§ XP is the most important one
§ Itâs not a currency
§ Every action has XP
§ Never goes down
§ Always grows and has no limit
§ Is not redeemable
§ Can be expired
§ Creating goal loops
Human-Focused design for UX
30
31. LeaderBoard
§ Two Major Types
§ The no-disincentive leaderboard
§ Social incentive
§ Right in the middle
§ The infinite leaderboard
§ Locally
§ Socially
§ Globally
§ Privacy (gym example)
Human-Focused design for UX
31
55. Engagement
§Connection between a consumer
and a product or service.
§The period in a romantic coupleâs
relationship during which they are
preparing and planning to spend the
rest of their lives together.
§The period of time at which we have
a great deal of connection with a
person, place, thing, or idea.
Human-Focused design for UX
55
56. Engagement
⢠There is no single metric on the Web or in mobile technology
that breaks down or sufficiently measures engagement.
⢠Recency
⢠Frequency
⢠Duration
⢠Virality
⢠Ratings
â˘
⢠Gamification can boost up each of these!
Human-Focused design for UX
56
65. Designing A
Gamification
Solution
1) Setup the Team
2) Understand Business objectives
3) Select and know Target behaviors
4) Knowing the user
5) Designing activity cycles and scaffolding
6) Considering FUN
7) Tools for design and implementation
Human-Focused design for UX
65
90. Onboarding
§ The very First minute!
§ Do not explain anything.
§ Let the player experience.
§ Give a value to your player in the first minute
§ Donât ask for registration.
§ Donât give to much information.
§ Help player becomes a winner in the 1st minute
Human-Focused design for UX
90
91. Onboarding
§ Challenging and Complex
§ Reveal the complexity of the system
slowly
§ Reinforce the user positively
§ Remove opportunities to fail
§ Learn something about the players
Human-Focused design for UX
91
94. Step 6 : FUN
§ Count some topics that are not fun.
§ Planting crops
§ Killing people
§ Air traffic control
§ Cleaning a baby
§ Waiting for tables
§ What does make a game fun?
Human-Focused design for UX
94
97. Step 6 : FUN
§ âIn every job that must be done, there is an element of fun.
You find the fun and snap! The jobâs a game.â
Human-Focused design for UX
97
98. Step 7 : Tools
v Gathering the data you need for design
v Set the path for journey and narrative
v Have some way for showing it to others
v Calculate the numbers in play
v Analyze the out come for refining the design
Human-Focused design for UX
98
99. Letâs use a fast
tool
§Gamification software is any tool
or Platform used for applying
game mechanics to non-game
contexts in order to boost
engagement and successful end-
results.
Human-Focused design for UX
99
115. ⢠If there is a problem with the core, forget Gamification!
⢠Not every business needs to be Gamified.
⢠Never disrupt the balance in the business if youâre not prepared.
⢠Never get out of the Flow zone!
⢠Always check with Self Determination Theory.
⢠Use the DATA! Itâs data driven and itâs a process that never stops!
Human-Focused design for UX
115