Gamification as a Toolbox
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Gamification is one of the best toolboxes for increasing engagement in business. Using it correctly will result in amazing outcomes for startups and small businesses. This is the presentation for my workshop in Tivan co-working space of Sharif university.
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Gamification as a Toolbox
- 1. Alireza Ranjbar Shourabi Gamification as a Toolbox @ARSHourabi
- 6. Introduction v Art of Light and Motion Game Studio – CEO v IGA – Co-Founder v Hamsaa – Gamification Designer (Targeted Social Network) v Peyke Bartar – Engagement / Gamification Designer v ModernPal – Gamification Designer for eHealth (HealthyPal) v Gamification Guru – Top 20 (Global Leaderboard) v Previously : vTooska/ICONish – Gamification Designer (Khandevaneh - Second Screen - VAS) v FANAP – Gamification Designer (Payment Solutions) v Faranesh – Gamification Designer (eCommerce-eLearning Campaigns)
- 10. History
- 11. History
- 12. Who is using gamification? • USA Networks • LiveOps • Dell • Kaiser Permanente • eBay • Cisco • Recyclebank • Universal Music • Siemens • Yelp • Verizon • Nike • SAP • American Express • Salesforce.com • CodeAcademy • Deloitte • Samsung • Foursquare • Stack Overflow • Facebook
- 14. Definition(s) • The Process of using Game Design-Thinking and game Mechanics To Engage users and Solve Problems. • The process of turning an activity or task into a game or something that resembles a game. • To apply game mechanics and game thinking to other areas of activities in order to boost engagement (and other metrics) with a product or service. • And so many other definitions …
- 15. • Product Gamification • Workplace Gamification • Marketing Gamification • Lifestyle Gamification Categories
- 17. Power of Games 1) CLEARLY DEFINED GOALS 2) CLEARLY DESIGNED RULES 3) BETTER SCOREKEEPING 4) MORE FREQUENT FEEDBACK 5) CONSISTENT COACHING 6) FUN SURPRISES 7) DATA DRIVEN DESIGN
- 20. What Games are you playing? v Clash of Clans v Alien Creep v Candy Crush Saga v Plants VS Zombies v Traffic Rider v Monument Valley v Life Line
- 21. Game Elements v Game Mechanics v Point v Level v Badge v Leader-board v Challenge v Quest v Progression v Wheel of Fortune
- 24. Points System • Absolute requirement for all gamified systems • Some examples in real life • Cash score • Video game score • Social networking score • Composite Metrics
- 25. Types of Point Systems • At least one type • Using more than one brings the complexity but more control • Types : • Experience points • Redeemable points • Skill points • Karma points • Reputation points
- 26. Experience Points • XP is the most important one • It’s not a currency • Every action has XP • Never goes down • Always grows and has no limit • Is not redeemable • Can be expired • Creating goal loops
- 27. LeaderBoard • Two Major Types • The no-disincentive leaderboard • Social incentive • Right in the middle • The infinite leaderboard • Locally • Socially • Globally • Privacy (gym example)
- 28. Level (level design) • Logical (understandable by player) • Extensible (you can add levels when needed) • Flexible • Testable • Refinable
- 31. Lottery
- 32. Wheel of fortune
- 33. Slot Machine
- 34. Limitations
- 43. Some Examples
- 44. Motivational UX
- 45. Motivational UX
- 48. Growth (Hacking)
- 49. Growth (Hacking)
- 51. Engagement • Connection between a consumer and a product or service. • The period in a romantic couple’s relationship during which they are preparing and planning to spend the rest of their lives together. • The period of time at which we have a great deal of connection with a person, place, thing, or idea.
- 53. Engagement • There is no single metric on the Web or in mobile technology that breaks down or sufficiently measures engagement. • Recency • Frequency • Duration • Virality • Ratings • Gamification can boost up each of these!
- 56. Virality
- 57. Virality The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another.
- 59. Contagious • Social Currency • Triggers • Emotions • Public • Practical Value • Stories
- 60. And creativity …
- 64. Zombies, Run!
- 67. E-bay
- 74. SAPS - Status • Status is the position or rank of a person or group, within the society, community, or organization • Leaderboard • Badge • Level
- 75. SAPS - Access • Access is the ability to get hold of information, in contact with other people, or use resources. • Status • Level
- 76. SAPS - Power • Power is the ability of a person or group, within the society, community, or organization to influence others. • Badge • Level
- 77. SAPS - Stuff • Stuff are things that a player can earn through their efforts, skills, or abilities.
- 79. Mint
- 80. Social Network
- 82. Foldit
- 83. HabitRPG
- 84. Change Behavior
- 85. Some Frameworks (Andrzej) (MDA)
- 90. Player’s Journey
- 91. A Gamified World
- 92. Designing A Gamification Solution 1) Setup the Team 2) Understand Business objectives 3) Select and know Target behaviors 4) Knowing the user 5) Designing activity cycles and scaffolding 6) Considering FUN 7) Tools for design and implementation
- 93. Gamification Design Process is Agile
- 95. Step 2: What are yours?
- 102. Creating Behavior
- 114. Step 5 : Loops & Feedback
- 115. Ford Fusion
- 116. Step 5 : Loops & Feedback
- 117. Step 5 : Loops & Feedback
- 118. Step 5 : Loops & Feedback
- 119. Step 5 : Loops & Feedback • Challenge • Achievement • Reward
- 120. Step 5 : Scaffolding
- 121. Onboarding • The very First minute! • Do not explain anything. • Let the player experience. • Give a value to your player in the first minute • Don’t ask for registration. • Don’t give to much information. • Help player becomes a winner in the 1st minute
- 122. Onboarding • Challenging and Complex • Reveal the complexity of the system slowly • Reinforce the user positively • Remove opportunities to fail • Learn something about the players
- 123. Step 5 : Flow Theory
- 124. Step 5 : Social Engagement Loop
- 125. Step 5 : Bad Gamification :D
- 126. Step 6 : FUN
- 127. Step 6 : FUN • “In every job that must be done, there is an element of fun. You find the fun and snap! The job’s a game.”
- 128. Step 6 : FUN • Winning • Problem-solving • Exploring • Chilling • Teamwork • Recognition • Triumphing – Collecting – Surprise – Imagination – Sharing – Role Playing – Customization – Goofing off • Fun can (and should) be designed • Fun can be challenging! • Appeal to different kinds of fun
- 129. Step 6 : FUN • Count some topics that are not fun. • Planting crops • Killing people • Air traffic control • Cleaning a baby • Waiting for tables • What does make a game fun?
- 130. Step 7 : Tools v Gathering the data you need for design v Set the path for journey and narrative v Have some way for showing it to others v Calculate the numbers in play v Analyze the out come for refining the design
- 131. Let’s use a fast tool • Gamification software is any tool or Platform used for applying game mechanics to non-game contexts in order to boost engagement and successful end-results.
- 133. Value Proposition
- 134. Value Management
- 135. Functional Analysis
- 136. Mind Mapping
- 140. TWINE
- 141. Mockups
- 142. Balsamiq
- 144. Machinations - Joris Dormans
- 146. Anaconda / Spyder 3 / Python ide
- 147. • If there is a problem with the core of the business, forget Gamification! • Not every business needs to be Gamified. • Never disrupt the balance in the business if you’re not prepared. • Never get out of the Flow zone! • Always check with Self Determination Theory. • Use the DATA! It’s data driven and it’s a process that never stops!
- 148. The Future 148