2. Gamified or Gamifyed!
re based on the number of the typos you can f
Count conceptual conflicts in my speech!
And
Win a free Gamification session!
3. Alireza Ranjbar SHourabi
Problem Designer (Game Designer)
Problem Solver (Gamification Designer)
Electrical Engineer (IUST)
Animation & Game (Mobile – Desktop)
Business (Creativity – GrowthHacks)
Photography(Hobby)
4. This Presentation
What is Gamification
What is not Gamification
Definitions and Samples
Why is it valuable? Where does the power
come from?
How to Gamify?
6. Gamification is …
Learning from games and their abilities to
connect with people.
Using game elements while knowing that
a game is a lot more.
Thinking like a game designer.
Having objectives other than winning in
the game.
Appreciating FUN!
Much HARDER than it appears!
8. Definitions
The use of game elements and game design
techniques in non-game contexts.
The process of game thinking and game
mechanics to engage users and solve
problems.
Gamification is the concept of applying game-
design thinking to non-game applications.
the application of typical elements of game
playing to other areas of activity, typically as
an online marketing technique to encourage
engagement with a product or service.
11. Gamification is NOT …
Making a 3D virtual world
Making everything a game
Game theory
Just PBLs
Simulations or serious games
Windows solitaire
19. Engagement = Loyalty
Connection between consumer and a product
or service
Recency
Frequency
Duration
Virality
Ratings
Loyalty is no longer private!
Behind engagement, revenue follows!
26. Games : where the power
comes from
Games are able to get people to take actions
that they don’t always know they want to take,
without the use of force, in a predictable way.
3 Central components
Pleasure
Rewards
Time
Name two that are more powerful than Games!
and win a free gamification session!
29. What is a Game? And Why
people Play?
Mastery – Destress – Having
fun - Socialize
30. What is a Game?
Has Goal(s) = Objective(s)
Has Rule(s) = Limitation(s)
Has Balance of structure and exploration
Needs Attitude = Following rule(s)
Voluntarily overcoming unnecessary obstacles
31. Games & Gamification
Real World Games
Creating unnecessary obstacles
Video games when used best provide
experiences to people.
Games Real World
Helping with situations at hand
Gamification when used best provides motivation
to participate in a behavior.
32. How to Gamify … Simple Intro
Thinking like a game designer
You’re Not a game designer
You’re Not a gamer
Know the players, Get the players playing and
Keep them playing
Your participants are your players
Engage your players
35. Engage with FUN
“In every job that must be done, there is an
element of fun. You find the fun and snap!
The job’s a game.” Mary Poppins
Fun
Hard
Easy
Altered state
Social
Fun can (and Should) be designed
37. Gamification Design
Hire a Designer
Gartner 80%
But know (game) design thinking
Purposive
Human centered
Balance of analytics and creativeness
Iterations and iterations
38. Prof. Kevin Werbach : A
design framework
1. DEFINE business objectives
2. DELINEATE target behaviors
3. DESCRIBE your players
4. DEVISE activity loops
5. DON’T forget the fun!
6. DEPLOY the appropriate tools
48. Win the Gamification in 4 levels
Know your user
Identify your mission
Apply game mechanics
3M
Manage
Monitor
Measure
Remember : Gamification is data driven
49. Win the Gamification Make no
Misstake
Misstake: Focus on Competition
Misstake: No Clear Gamification Goals
Misstake: Too Many Rewards
Misstake: No Motivation
Misstake: Misusing Points and Badges
Misstake: Short-Term Thinking
Do : Choose a behavior built for long term
Do : Use variable interval rewards (operant
conditioning)
Do : Add new elements over time