Business transformation has become necessary for most large corporations due to significant triggers in the global environment, including globalization, economic slowdowns, technology shifts, and regulatory changes. A survey found that 93% of large US multinational companies are undergoing some form of business transformation. Transformations take various forms, with over half of companies defining it as a continuous process of aligning their business model with strategy. The main triggers for transformation according to companies are changing customer demands, domestic competitors, and technology changes. Customer demands are complex and can have various root causes like government policies, new technologies, or demands for more services.