Current resume

1. Alice M. Vanko
1714 N. 79th
Court, Elmwood Park, IL 60707 • 708-975-6150
alicemvanko@live.com • LinkedIn profile: http://www.linkedin.com/in/alicevanko
PROFESSIONAL SUMMARY
Past several years spent as a Business Systems Consultant in the Technology, Operations and Services division of a
multi-national financial corporation where Key Performance Indicators (KPIs) were articulated, measured and
regularly reported in a meaningful and clear manner for executive management strategic review as well as federally
regulated audits. Subject Matter Expert on several technical projects, including business requirements, creating and
testing business scenarios as well as process documentation. Extensive integrated marketing, project management
and trade show experience for several years. Excellent communicator with all management levels. Effective team
leader of internal and external support teams. Adept problem solver able to analyze root causes and recommend
appropriate solutions based on sound business judgment. Successful partner in building vital long-term relationships
with external clients and vendors. Organized, results-centric, collaborative professional who thrives in a fast-paced
team environment.
PROFESSIONAL EXPERIENCE
HSBC NORTH AMERICA, INC., Arlington Heights, IL July, 2005 to October, 2017
Consultant Business Systems – Quality Delivery & Performance, HSBC Ops, Technology & Services (2010-2017)
Intelligence and reporting business analyst for the COO Office Quality & Delivery Service Management operations,
concentrating on status metrics, KPIs measurement and trending analyses for senior and executive management.
 Designed and developed weekly and monthly dashboards transforming data into status reports of vital business
systems, trends, and significant metrics key to business functions and decisions
 Generated IT Service Performance presentations for global senior leadership highlighting Key Performance
Indicators, emphasizing actions taken to identify, manage and mitigate risks
 Implemented consistent measures to internally benchmark and drive continuous service improvement
 Identified business critical service trends as the foundation for major task forces to address issues and take
preventative/corrective mitigation and remediation
 Analyzed raw data and compiled comprehensive marketing research reports for annual client satisfaction
surveys
 Involved as SME in several technical projects, from initial business requirements to writing and executing test
scripts to final roll-out and lessons learned
 Drafted and maintained procedural and training process documentation
Assistant Vice President Marketing, Consumer Mortgage Lending Division (2005 – 2010)
Marketing project manager for numerous company-wide and departmental initiatives. Manager of large cross-
functional group in monthly statement operations, including strategy, compliance, purchasing, technology, and
lettershop operations. Analyzed existing processes to identify quality control and cost reduction opportunities.
 Marketed advertising campaigns via statement channel, doubling customer “hits” on corporate websites
 Lead project team on large scale project integrating customer statement portfolio with customer demographics
database generating over $20,000,000 in new loan accounts
 Managed monthly statement processing operations for over 3,000,000 customer accounts
 Implemented quality checks and audit processes, streamlining monthly operations into a smooth SOP
 Managed all marketing collateral and materials for statement operations and 1,400 U.S. branches
 Executed cost benefit analysis and recommendation for reducing inventory costs in excess of $100,000 annually
GES EXPOSITION SERVICES, Chicago, IL February, 2004 to July, 2005
Exhibits and Design Marketing Coordinator for Chicago and Las Vegas
Led sales team in sales and marketing strategies, managing lead generation, and driving integrated marketing
campaigns for new business.
 Division liaison with upper management
 Organized diverse integrated marketing campaigns: national trade shows, industry events, emails, direct mail,
promotional incentives
 Established protocol for assigning leads to national sales staff
 Managed premiums and incentives, including design and creation, procurement, fulfillment
 Promoted after six months to handle two largest convention cities: Las Vegas and Chicago

2. Alice M. Vanko Page 2
TRADE SHOW WIZARD, Elmwood Park, IL November, 2002 to January, 2004
Independent Trade Show Manager
Independent consultant working with national clients on turnkey exhibit services, including: creative design and
production, graphics, budgets, show services, logistics and shipping
PLEXUS CREATIVE, INC., Wood Dale, IL January, 2001 to October, 2002
Account Manager/Exhibit Production Manager
Consultant working with Fortune 500 clients with turnkey exhibit marketing programs upwards of $1,500,000
annually.
 Project manager of annual trade show schedule, averaging 8-10 trade shows monthly nationwide
 Complete budgetary responsibility, resulting in cost savings of over $300,000 annually
 Supervised multiple external vendors at concurrent events
 Researched and prospected new clients, resulting in new client business of over $500,000 annually
IWIX.NET, Chicago, IL August, 2000 to January, 2001
Events Marketing Manager
Drove start-up company’s presence at national and regional trade functions, successfully achieving marketing
objectives of building brand and industry awareness with online registrations increasing over 500%.
 Created pre-show direct mail and internet promotions as well as all promotional premiums
 Produced each event under budget by 25-30%
 Organized and conducted one-on-one focus groups with show attendees
 Researched and recommended future events to target
PUTMAN MEDIA, Itasca, IL February 1990 to August, 2000
 Project Manager (2000): Custom projects, including: Website opportunities, content licensing, customized
publishing. Member of IT team implementing company-wide database conversion, coordinating training,
designing, implementing, and support.
 Circulation Manager (1999-2000): Database management of audited subscribers; supervisor of four associates.
Executed all promotional efforts, including direct mail, telemarketing, subscriber procurement and
requalification efforts resulting in meeting publisher’s goals. Responsible for annual budgets and forecasts.
 Show Director, Chemical Processing Expos (1993 - 1999): Managed and organized regional trade shows
serving the chemical and pharmaceutical industries. Tripled booth sales of exhibit space. Negotiated contracts
with hotels, convention centers, and various venues. Increased exhibitor/prospect database by 300%.
 Marketing and Research (1990 -1993): Copywriting media kits, monthly promotions, fact sheets. Designing
marketing research questionnaires, analyzing data, and composing reports.
EDUCATION, TECHNICAL SKILLS, SPECIAL RECOGNITIONS
DePaul University Driehaus College of Business -- Bachelor of Science, Business Marketing, 2017, Summa Cum
Laude
Triton College – Associates Degree in Business, 2013, Summa Cum Laude
 Advanced skills in Microsoft Office: Word, Excel, PowerPoint, Project, Visio
 ITIL Certified
 Mercury Quality Center
 Two-time winner of peer-nominated “People’s Choice” Award – HSBC
 Two-time winner of “Spot” Award for Outstanding Excellence – GES
 Beta Gamma Sigma, International Business Honor Society – DePaul University
 Anthony C Petto Award nominee – DePaul University
 Driehaus Dean’s Outstanding Senior Award nominee
 Phi Theta Kappa, International Honor Society – Triton College
 President’s Honor List – Triton College
REFERENCES and RECOMMENDATIONS
See LinkedIn Profile: http://www.linkedin.com/in/alicevanko