Final project of Business Environment UMT SKT

2. FINAL
PRESENTATION
Business
Environment

3. THE SAVERS
• Ali Hassan (001)
•Hafiz Sajawal (004)
•Saqib Ali (010)
•M.Majid (022)

4. PRESENTING
ORGANIZATIONAL
ANALYSIS OF

5. Introduction
With more than 41000 locations in 105 countries, the
SUBWAY® brand is the world’s largest submarine sandwich
franchise, and has become a leader in the international
development of the quick service restaurant industry.
• Privately held company
• Founded in Bridgeport, Connecticut, U.S. (August 28,1965)
• Founded by Fred Deluca and Peter Buck
• Owned by Doctor’s Associates, Inc.

6. HISTORY
• Summer 1965- Idea of Subway®.
• Later 1965- First Subway® was built.
• 1974- Had opened up 16 Subway® shops in
Connecticut.
• Later 1974- Decided to expand Subway® out of the
state.
• 1974 through present- Have expanded greatly in just
about every state and some shops in other countries.
• 2008- 30,000 restaurants in 87 countries 43rd year of
operation.

7. MISSION
STATEMENT
“To provide the tools and knowledge to allow
entrepreneurs to compete successfully in the
Fast Food industry worldwide, by consistently
offering value to consumers through providing
great tasting food that is good for them and
made the way they want it.”

8. PRODUCTS

9. CORE VALUES OF
SUBWAY® BRAND
The SUBWAY® Brand is committed to customer satisfaction
through offering high quality food with exceptional service and
good value.The company:
• Takes great pride in serving its customers and communities
• Seeks continuous improvement in all that it does
• Emphasis on an innovative, entrepreneurial approach to business
• Expects fairness and mutual respect in all our activities
• Acknowledges that the company's success depends upon the
initiative taken individually and the ability to work as a team.

10. MANAGERIAL
FUNCTIONS
•PLANNING
•ORGANIZING
•LEADING
•CONTROLLING

11. ORGANIZATIONAL
STRUCTURE

12. SWOT
ANALYSIS

13. STRENGHTS
• Worldwide brand recognition and high brand loyalty
• Menu reflects demand for fresh, healthy and fast food.
• Hygienic food and quick service.
• Customizable menu offerings.
• Franchisee staff training is structured, brief and designed to
assure rapid start-up for new employees.
• Offer healthy subs sandwich that are preferred and much better
as compared to food items offered by other fast-food chains
like McDonald’s.
• Stores located everywhere (Walmart’s, hospitals)

14. WEAKNESS
• Customer satisfaction not the same everywhere
• Processed meat in comparison to other chains
• Appearance of other products
• High employee turnover rate
• Store appearance
• Limited seating in most stores
• Limited menu
• No dessert options for gluten-free or diabetic diet
• No drive-through availability
• No child entertainment
• No open calorie labelling for all menu items
• One queue for sandwich preparation means longer lines

15. OPPORTUNITI
ES• Worldwide brand recognition (additional
global stores)
• Good nutrition geared to all ages (children
and seniors can enjoy "eat fresh")
• Help to control childhood obesity

16. THREATS
• Competition has better quality of meat
• Competition decreases their prices
• More upscale sandwich shops
• Bad economy
• Menu runs risk of getting stale
• Lack of drive-through means patrons could go
elsewhere for quicker service
• One cashier means lower efficiency and lowered
customer satisfaction ratings.

17. COMPETITOR
S
•McDonalds
•KFC
•Wendy’s
•Dominoes
•And many more…

18. GROWTH
Be part of a WinningTeam with the #1
Franchise!
The SUBWAY system is the largest restaurant
chain in North America and is posted to become
the #1 QUICK SERVICE RESTAURANT chain in
the world. Each SUBWAY restaurant is focused
on making great sandwiches, so great in fact
that many SUBWAY customers have become
franchise owners simply because they believe in
the product! In most years, about 70% of new
franchises are purchased by existing owners.

19. REASONS FOR
SUBWAY’S
PHENOMENAL
SUCCESS•GREAT FOOD
•SUPERB DÉCOR
•SUBWAY® FRESH FIT
MENU
•SUBWAY® EAT FRESH LIVE
GREEN

20. OUR VISIT TO
SUBWAY® SIALKOT

21. CONCLUSION
Franchising as a method of globalization has lead SUBWAY® to seek
heights in the international market. We have been able to clarify
how financial changes and responsibilities are divided among the
franchises.
However, we conclude that, SUBWAY® story gives a clear view of its
success through various franchising strategies, other businesses can
improve their models by changing their plans and organized
structure like SUBWAY®.The distribution of tasks, responsibilities
among the managers and the flow of command from one person to
another lead SUBWAY® this far.

22. THANK
YOU!!