This document provides guidance on building an effective content marketing strategy in 3 steps or less: 1. Research your target audience, their interests and where they consume content. 2. Choose topics relevant to your audience and business goals like social media strategy and content creation. 3. Create and promote your content through blogging and social media while systematizing your process with goals, reviews, and an editorial calendar.

1. Building a Winning Content
Marketing Strategy

2. Content Marketing

3. I’m a content marketer that uses content
marketing to teach content marketers
how to do content marketing.

4. Content Crafter
Buffer

5. Read by more than a million people per month

6. Why content marketing

9. Source: Google

12. Compounding Returns
+
Sustainability

13. Source: Tomasz Tunguz

14. Source: Buffer Social blog

15. Content marketing is not just for
media companies.

17. How to do content marketing

18. 1. Research

19. 1. Research
Why do you want to create content?
Who are your target audience?
What do they want to read?
Where do they usually hang out?
When do they read?
How do they consume content?

20. 1. Research
Why do you want to create content? To help people and businesses with their
social media presence
Who are your target audience? Social media managers and marketers
What do they want to read? Social media strategy, content creation, &
fan engagement
Where do they usually hang out? Social media platforms like Twitter and
Facebook
When do they read? When they are working
How do they consume content? Read blogs

21. 2. Choose your topic

22. 2. Choose your topic

23. 2. Choose your topic

24. 2. Choose your topic

25. 2. Choose your topic

26. 2. Choose your topic

27. It doesn’t mean you cannot change afterwards.

28. 3. Create

29. How to generate ideas

30. Customer support / sales questions

31. Customer journey

32. Customer journey

33. Relevant keywords

35. How to generate ideas
Read a lot / Headlines you click on
Social listening / Events
Trending topics
Past successes

37. Quick tips
Aggregate information
Repeat successes
Work on your headlines

38. 4. Promote

40. Spammy techniques might get you
some traffic in the short-term. It
could hurt your brand in the long
run.

41. What to do for a start?

42. What works for you will change as
your blog grows

43. Source: Hitenism
<150k Yearly Visits
8M - 15M Yearly Visits

44. 5. Systemize

45. 5. Systemize
Goals,
regular reviews
Editorial calendar Strategy doc,
style guide

46. 1. Research5. Systemize
2. Choose
your topic
4. Promote
3. Create
Content
marketing
system

47. The 7-year overnight success

51. Download this slide deck at:
bit.ly/
Get this slide deck at:
alfredlua.com/winningcontent

52. Questions?