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The document compares several keyword research tools (Spyfu, Searchmetrics, SEMrush, Keywordtool.io, Keyword Eye, Wordstream, and Wordtracker) based on various criteria. The tools were compared on their ability to match keyword volume data to Google Keyword Planner. SEMrush and Keyword Eye showed the best matches. The tools were also evaluated based on the number of new keywords found, ease of data collection, and whether the new keywords found seemed useful based on their monthly search volumes. Based on these comparisons, SEMrush emerged as the strongest overall performer.
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- 1. The X Tool I WANT TO Believe @AlexTachalova
- 3. We were tricked. It’s not our X Tool After 2 weeks… @AlexTachalova
- 5. We don’t want to spend time on making an informed decision @AlexTachalova
- 10. @AlexTachalova
- 11. Our knowledge base (the bigger, the better) Expert Opinions Market Trends Our Decision is Based on: @AlexTachalova
- 14. Comparing the tools: 20 mins
- 15. On what we pay attention to: • Website Design • Tools Interface • Social Approval/Testimonials • Price • Range of Data/Metrics • API • Support • The last Update date @AlexTachalova
- 16. Price LastUpdate Interface Data Customization Rangeof data/metrics SocialApproval Support API $199 Dec. 2014 6 No 7 8 Yes ? FREE ? 3 No 6 8 ? ? $15 ? 7 Yes 10 6 Yes ? $69.9 5 Apr. 2015 7 ? 7 8 Yes Yes $99 ? 8 Yes 7 6 Yes Yes
- 18. Comparing the tools: 1 week
- 19. Q1 Can I trust the numbers? @AlexTachalova
- 20. Method of Calculation: Exported data from Tool (around 5k keywords from each tool) Exported the same keywords from Google Keyword Planner and match numbers @AlexTachalova
- 25. Keyword Eye 0 50000 100000 150000 200000 250000 michaelkorsoutlet michaelkorsbags michaelkorsshoes michaelkorswallet michaelkorspurse michaelkorscrossbody michaelkorsmens… macysmichaelkors michaelkorsoutlet… michaelkorssunglasses michaelkorsdiaperbag michaelkorscom michaelkorssandals michaelkors… michaelkorsbag michaelkorsbackpack Keywordeye Search Volume Keyword Planner Search Volume @AlexTachalova
- 28. Q2 Was it easy to collect the data via tools? @AlexTachalova
- 30. What I consider here: Number of results which I get via one export Understanding columns General navigation Additional features of filtering/grouping @AlexTachalova
- 31. Tools Name Nb of Results via Export for Kw “michael kors” Understanding Columns (from 1 to 10) General Navigation Score (from 1 to 10) Additional features Spyfu 116 8 8 Yes Searchmetrics 5000 8 8 No SEMrush 5600 10 8 Yes Keywordtool.io 852 10 10 No Keyword Eye 100 10 6 Yes Wordstream 2400 10 6 No Wordtracker 4500 10 10 Yes
- 32. Q3 How many new keywords I can find across all those tools? @AlexTachalova
- 33. New Keywords (%) 74% 73% 73% 58% 54% 39% 27% 0% 10% 20% 30% 40% 50% 60% 70% 80% @AlexTachalova
- 34. Q4 Whether those new keywords are useful? @AlexTachalova
- 35. Spyfu 0% 10% 20% 30% 40% 50% 60% 10-100 100-1000 1000+ Not in Database @AlexTachalova
- 40. Wordstream 0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00% 0 10-100 Not in Database 100-1000 @AlexTachalova
- 41. Wordtracker 0% 10% 20% 30% 40% 50% 60% 70% 0 10-100 100-1000 1000+ Not in Database @AlexTachalova
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