Needless to say, data-driven content marketing campaigns can be awfully expensive; however, not all of them are. In this webinar, Alexandra will share how you can create cheap and effective content marketing campaigns that are insightful and focused on attracting traffic, leads, and conversions.

1. Data-Driven Content
Marketing Campaigns on a
shoe-string budget

2. Ideas Are
The Currency
Of The 21st Century
By Carmine Gallo

3. Not all ideas are engaging and/or
persuasive enough

4. 1k+ blog posts in
“marketing” industry in the last
24 hours

5. @Alextachalova
All successful ideas/messages are based on:

6. Data

7. I have
zero
ideas
@Alextachalova

8. @Alextachalova
How to generate data-driven content using:
• Market/Industry Trends Analysis
• Competitors’ Research
• Surveys

9. Useful resources for analyzing market trends:
• http://www.itu.int/en/ITU-
D/Statistics/Pages/stat/default.aspx
• https://www.globalwebindex.net/blog/80-of-internet-users-
own-a-smartphone
• http://www.similarweb.com/
• http://www.comscore.com/Insights/Blog/2015-Europe-
Digital-Future-in-Focus
• http://ec.europa.eu/eurostat/statistics-
explained/index.php/Information_society
• http://www.emarketer.com/
• http://www.iabuk.net/
@Alextachalova

10. @Alextachalova
Market Trends Analysis

11. @Alextachalova
Market Trends Analysis

12. Competitors’ Research
@Alextachalova

13. Competitors’ Research
@Alextachalova

14. Competitors’ Research
@Alextachalova

15. Competitors’ Research
@Alextachalova

16. Running Surveys
@Alextachalova

17. Running Surveys
@Alextachalova

18. @Alextachalova

19. Market Report
@Alextachalova

20. Market Report
@Alextachalova

21. Side-by-Side Tools/Products Comparison
• http://60secondmarketer.com/blog/2014/03/10/5-best-brand-
monitoring-tools-marketers/
• http://www.iprospect.com/en/ca/blog/10-sentiment-analysis-tools-track-
social-marketing-success
• http://www.socialmediaexaminer.com/6-social-media-monitoring-tools/
• http://www.slideshare.net/AlexandraTachalova/ungagged
@Alextachalova

22. Side-by-Side Tools Comparison
@Alextachalova

23. Data-Driven Infographics
http://www.wordstream.com/articles/most-expensive-keywords @Alextachalova

24. Data-Driven Infographics
http://www.slideshare.net/AlexandraTachalova/infographics-
importanceofmobiledevicesforecommerce-46941678 @Alextachalova

25. Surveys
http://www.surveygizmo.com/s3/2388739/Digital-Agencies-Survey-US-Market
@Alextachalova

26. Thank you!
@AlexTachalova
bit.ly/alex-linkedin
Facebook.com/alexandra.tachalova
alextachalova@gmail.com
Alextachalova.com