1. Starting a Bussiness
Created and presented by
Alex Mitu
Vlad Georgian
GROUP: 8215 Source of inspiration can be found on last the slide
2. • In the begging we want to mention some things
about the further of this presentation:
1. The origin country of the company is Romania, with that beeing said the
company obeys to the romanian legislation.
2. The company is set up as a S.R.L.
3. The company does not have a particular objective so the following informations
will be presented as general ideas.
3. FIRST STEPS
The first thing you need to do is to set up the activities objective of the company, after that
you can start to think about a name, so the name will be relatable to your activities.
Now you have a sphere of activity and a name.
Let s go on the administrative part!
You first have to go to the Trade Register, there you will book the name and you will select
the sphere of activity. The constitutive act must be concluded
….But wait there is more, now you must choose the company’s headquarters.
And that’s all about the administrative part… ohh wait I almost forgot, you also need an
authorized accountant.
Great!... now we’re done, let’s move on to the next chapter.
4. Setting up the departaments
We want to have a succesfuly company, a big company, a renowed company so we need
to take in consideration a bunch of departaments.
Down below you have the organizational scheme:
C.E.O
Procurement
Director
Human
Resources
Sales Director Legal Director C.F.O
Production
Director
Marketing
Secretary
Having experts in all of those departaments makes it imposible for you to fail.
5. Now we have everything we need, but the succes didn t come yet….
Why?; Am I doing it wrong?; Maybe is not for me…
Don’t worry, you now need to focus on the most important thing in having succes.
MARKETING
To sell your goods you need to let people know about them. How do you make the
information reach them? Well you will use every possible thing to promote your goods.
Your company has to be on every social media, on every existent screen in every man’s
house.. It sounds simple right?... Well it is simple, but you need a lot of money.
What you do if you don t have that amount of money? There are two options.
First option is to quit, but if you think about that you’re a lost chase anyway.
So you don’t quit and you don t have the necessary money to promote your goods, that
mean you resume to the last option.
First tell your friends about it, teell them to spread the info. Don’ resume to that, make
a facebook page, access the cheaper way of promotion. Examples of cheap way to
promote your company: 1. Get in touch with influent youtubers, pay them to speak about
your product, is cheaper then promoting it on TV or on official adds of youtube.
2. Adds on google and facebook, those are cheap advertising products.
Now there is a bunch of people knowing about your goods, and some people buying
your goods. Next step: GO BIG. By now you should have enough money to extend your
company or to invest in more expensive and more productive advertising.
6. The Hard Part Is Done
Most of the people in your country buy your products now. Great!
We got to take it to the next step. Now you should think about creating a brand out
of your company.
Something that people all arround the world will hear about, something
everybody will be pleased of. You will need experienced people arround you, and a
bit of luck.
7. What would be, a C without a B.
Branding, or The Brand.
The word, brand, derives from its original and current meaning as a
firebrand, a burning piece of wood. That word comes from the Old High
German, brinnan and Old English byrnan, biernan, and brinnan via Middle
English as birnan and brond. Torches were used to indelibly mark items
such as furniture and pottery, and to permanently burn identifying marks]
into the skin of slaves and livestock. Later the firebrands were replaced with
branding irons. The marks themselves took on the term and came to be
closely associated with craftsmen's products. Through that association, the
term eventually acquired its current meaning.
8. Effective branding can result in higher sales of not only one product, but of other products associated with
that brand. If a customer loves Pillsbury biscuits and trusts the brand, he or she is more likely to try other
products offered by the company - such as chocolate-chip cookies, for example. Brand development, often
the task of a design team, takes time to produce.
• Corporate brand identity
Simply, the brand identity is a set of individual components, such as a name, a design, a set of images, a
slogan, a vision, a design, writing style, a particular font or a symbol etc. which sets the brand aside from
others.In order for a company to exude a strong sense of brand identity, it must have an in-depth
understanding of its target market, competitors and the surrounding business environment. Brand identity
includes both the core identity and the extended identity. The core identity reflects consistent long-term
associations with the brand; whereas the extended identity involves the intricate details of the brand that
help generate a constant motif.
Branding strategies
• Company name
Often, especially in the industrial sector, it is just the company's name which is promoted leading to one
of the most powerful statements of branding: saying just before the company's downgrading. This approach
has not worked as well for General Motors, which recently overhauled how its corporate brand relates to
the product brands.Exactly how the company name relates to product and services names is known
as brand architecture. Decisions about company names and product names and their relationship depends
on more than a dozen strategic considerations.
In this case, a strong brand name (or company name) is made the vehicle for a range of products (for
example, Mercedes-Benz or Black & Decker) or a range of subsidiary brands (such as Cadbury Dairy Milk,
Cadbury Flake, or Cadbury Fingers in the UK).
9. • Individual branding
Main article: Individual branding
Each brand has a separate name , which may
compete against other brands from the same
company.
• Challenger brands
Main article: Challenger brand
A challenger brand is a brand in an industry where it is
neither the market leader or a niche brand. Challenger
brands are categorised by a mindset which sees them
have business ambitions beyond conventional resources
and an intent to bring change to an industry.
