2. 2
Goal
Map the consumer landscape for
Polident and discover what creative
drives highest quality awareness with
their target audience in the
Philippines.
3. 3
“Meta’s recommendation of Automated Creative for our
creative test & learn was truly helpful as it helped us
gather richer insights on which messages, visuals, and
creatives in general better resonate among our target
audience. The process with AC was very efficient,
organized and very agile – not only on asset
development but even in terms of accounts
management!”
Katherine Sayon
Senior Brand Manager - Polident | Aquafresh | Chapstick
Haleon
5. 5
We conducted social listening to
understand the conversations around
dentures, crowns, braces, as well as tooth
decay - we mapped the social,
psychological, and functional landscape.
6. We then produced ads at scale
each representing our findings to
test different messaging and
visual themes with the brand’s
target audience.