This infographic shows 10 top tips that will help you maximise the opportunities generated by your new business agency and why it is so important to put the effort in to make the relationship work

1. 10
TOP TIPS ON HOW TO GET
THE MOST FROM YOUR NEW
BUSINESS AGENCY
Set the partnership up
from day 1
• Make sure your Account Manager meets
all key personnel
• Prepare fully for the meeting. Your agency
should guide you as to what is required
• Allocate sufficient time. A rushed briefing
can significantly impact initial success
• Agree a robust targeting strategy
2. Invest time in the briefing process
1.Get off on the right foot
One of the most
important sales tools
4. Be Passionate
3. Create great case studies
6. Keep your agency updated
5. Communicate effectively
• Share your business goals and vision
• Agree realistic deliverables
• Treat your agency like you would a new
employee. Make them feel a part of the
team
• Results, results, results. We know it is not
always possible, but quantifiable results
work on the phone
• Structure. Keep them simple. Brief, activity,
outcome. It tends to work
• Aesthetics. Whether you are a creative,
research or SEO agency, great looking
case studies get attention
• Be passionate and enthusiastic in all
communication
• This will inspire your Account Manager – if
you believe in your agency, they will too
and so will prospects
• Deliver that passion in new business
meetings
• The briefing is a starting point. Once a
campaign starts:
• Be available
• Return messages and calls
• Voice any concerns early
• Work with your agency collaboratively
• Communicate as if your agency was in-
house
• Inform of company updates
• Keep your agency up to speed with new
client wins or other new business activities
• Create a stream of new case studies once
work is signed off and talk your agency
through them
• Providing new information creates an air
of vibrancy
• Provide feedback on:
• Reporting
• Meetings
• Communication
• The key is meeting feedback. Each
meeting MUST have a follow up action
agreed
• This works both ways
• Communication must be honest to create
trust
• If something is not working for either party,
they need to shout
• Treat your agency and caller respectfully
and as you would your own staff. A poor
relationship will create pressure and can
only be detrimental
• Human nature dictates that you will work
harder and strive to do a better job for
someone you like and get on with and
who empathises and values what we do
• Your agency provides a fun, rewarding
environment. You can enhance that
• There are plenty of highs, from the first
meetings, to exciting briefs to wins. There is
plenty to enjoy in new business
• Take the lows and knocks on the chin. It
will happen!
7. Provide feedback
9. Manners – treat your agency well
10. Enjoy it!
BY: JIM PIPER
8. Be honest!
Passion for your business
will rub off on your
Account Manager
The briefing meeting is
just the start
Sounds obvious, but your
agency needs feedback
to deliver the best results
It happens! Your agency
is a supplier, but an
important one.
If the relationship is right,
whilst tough, new
business should be
rewarding and enjoyable
Both parties must be
open and honest in
communications
The end goal is new
business and you need to
work with your agency
This builds the
foundations for a
campaign