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CHINA PRESERVED
FRUITS MARKET
PROFILE
Beijing Zeefer Consulting Ltd.
February 2011

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INTRODUCTION
This report discusses the preserved fruits market in China mainly from the
following sections.
- Size of Preserved Fruits Market in China
Based on Zeefer's China Market Size Formula, by the analysis on China
preserved fruits market size, industry sales revenue in 2007 - 2009, this report
presents a picture of the real development of preserved fruits market in China
and changes in the overall market size.
- Hot Areas of China Preserved Fruits Market
Based on the comparison and analysis on import in different provinces or
cities, this report points out those hot areas in China for preserved fruits
market deserve most attention.
- Top 10 Enterprises in China Preserved Fruits Industry
Based on the comparison and analysis on top 10 leading enterprises in China
preserved fruits industry in terms of sales revenue, market share and number
of employees, the report shows their positions in the preserved fruits market
in China. Additionally, this report lists basic contact information of the top 10
leading enterprises.
- Market Share and Market Structure of China Preserved Fruits Market
This report analyzes the preserved fruits market share distribution in China
by segments based on enterprises nature (leading enterprises, foreign
enterprises, state-owned and private enterprises), imports of preserved fruits
product and regional markets in China in terms of sale revenue, profitability,
number of enterprises and the value of imports... The report offers data on the
market shares of imported preserved fruits products, foreign enterprises and
enterprises in other forms. It also offers a comparison of profitability by forms
of enterprise ownership, presents a picture of the market share of leading
enterprises and the distribution of major regional markets in China. In
addition, the report figures out the structure and concentration ratio of the

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current preserved fruits market in China by means of Bain's Market Structure
Classification and Index of CR4.
- Import and Export of Preserved Fruits Products
In this section, the report includes the main source countries / regions of
imported preserved fruits products for China and their market shares, the
domestic destinations of imported preserved fruits products in China and
shares for these destinations, major export destinations (countries or regions)
for Chinese produced preserved fruits products and shares of these
destinations, major origins of the exported preserved fruits products and their
shares.
- Preserved Fruits Industry Standards in China
The report lists relevant national standards and/or industrial standards
concerning preserved fruits products generally accepted in the preserved
fruits industry in China, including standard names both in Chinese and
English as well as their unified code numbers.
- Major Preserved Fruits Importers in China
The report lists 10 major importers for preserved fruits products in China and
provides their contact information such as company name, address, website,
telephone number and fax number.
- Summary on Key Statistics of the Preserved Fruits Industry in China
Based on the concise analysis on the sales revenue, number of enterprises,
total profit, total loss, total assets, return on the asset and profit margin as well
as other key statistics, China Preserved Fruits Market Profile presents the
current situation, the growth rate and profitability of the preserved fruits
industry in China.

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DECLARATION
Beijing Zeefer Consulting Ltd. and (or) its affiliates (hereafter, "Zeefer")
provide this report with the greatest possible care. Nevertheless, Zeefer makes
no guarantee whatsoever regarding the accuracy, utility, or certainty of the
information in this report. Further, Zeefer disclaims any and all responsibility
for damages that may result from the use or non-use of the information in this
report.
The information in this report may be incomplete and/or may differ in
expression from other information in elsewhere by other means. The
information contained in this report may also be changed or removed without
prior notice.

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CONTENT
CHAPTER 1 PRODUCT DEFINITION.................................................................1
CHAPTER 2 MARKET SIZE ...................................................................................2
2.1 ANALYSIS ON THE PRESERVED FRUITS MARKET SIZE.........................................2
2.2 AN OVERVIEW ON CHINESE ECONOMY ..................................................................4
CHAPTER 3 HOT SPOTS FOR PRESERVED FRUITS PRODUCTS
ACROSS CHINA .......................................................................................................8
CHAPTER 4 INDUSTRY OVERVIEW................................................................10
4.1 A SUMMARY ON THE INDUSTRY...............................................................................10
4.2 AN ANALYSIS ON THE PROFITABILITY OF THE INDUSTRY..............................11
CHAPTER 5 ANALYSIS ON IMPORT & EXPORT .........................................14
5.1 AN OVERVIEW ON THE IMPORT & EXPORT...........................................................14
5.2 A DETAILED ANALYSIS ON IMPORT & EXPORT OF PRESERVED FRUITS
PRODUCTS ..............................................................................................................................15
5.2.1 ANALYSIS ON MAJOR COUNTRIES OF ORIGIN FOR THE IMPORTED
PRESERVED FRUITS PRODUCTS...................................................................................15
5.2.2 ANALYSIS ON THE MAJOR FLOW DESTINATIONS INSIDE CHINA.............17
5.2.3 ANALYSIS ON MAJOR EXPORT DESTINATIONS..............................................18
5.2.4 ANALYSIS ON MAJOR ORIGINS IN CHINA ........................................................19
CHAPTER 6 THE MARKET SHARE...................................................................21
6.1 ANALYSIS ON THE CONCENTRATION OF CORPORATE SALES REVENUE...21
6.1.1 ANALYSIS ON THE CONCENTRATION OF SALES REVENUE FROM
LEADING ENTERPRISES ..................................................................................................21
6.1.2 COMPARATIVE ANALYSIS ON SALES REVENUE FROM TOP 10
ENTERPRISES WITH INDUSTRY AVERAGE ................................................................23
6.2 ANALYSIS ON THE CONCENTRATION BY AREA IN TERMS OF THE MARKET
SHARE ......................................................................................................................................25
6.3 MARKET POSITION OF FOREIGN ENTERPRISES AND THE TREND IN
RECENT YEARS ......................................................................................................................27
6.3.1 CHANGES IN THE SHARES OF FOREIGN ENTERPRISES IN TERMS OF THE
NUMBERS AND THE COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP .......................................................................27
6.3.2 CHANGES IN THE SHARES OF SALES REVENUE FROM FOREIGN
ENTERPRISES AND COMPARISON WITH THAT FROM ENTERPRISES OF
OTHER OWNERSHIP.........................................................................................................29
6.3.3 PROFITABILITY OF FOREIGN ENTERPRISES AND COMPARISON WITH
ENTERPRISES OF OTHER OWNERSHIP .......................................................................31
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6.4 ANALYSIS ON THE MARKET SHARE OF IMPORTED PRODUCTS AND
RELEVANT VARIATIONS IN RECENT YEARS ...............................................................33
CHAPTER 7 TOP 10 ENTERPRISES ...................................................................35
7.1 XINGLONG COUNTY NORTH FRUIT PROCESSING GROUP ...............................35
7.2 SHANDONG GOLD FOOD GROUP CO., LTD. ..........................................................36
7.3 SHANDONG ZHANHUA JONNIC FOOD CO., LTD. ...............................................36
7.4 LONGKOU GUANGYUAN FOODS CO., LTD............................................................37
7.5 FUJIAN ORIENT FOOD GROUP CO., LTD..................................................................38
7.6 TIANWO (FUJIAN) FOOD CO., LTD. ...........................................................................38
7.7 HENAN HAOXIANGNI JUJUBE INDUSTRY CO., LTD............................................39
7.8 XINGTANG COUNTY JIUKOUZI VILLAGE CANDIED FRUIT FACTORY ..........40
7.9 LONGKOU LUZHIBEI PRESERVED FRUIT CO., LTD. .............................................40
7.10 XINGTANG COUNTY HUAZHONG FRUIT CO., LTD...........................................41
CHAPTER 8 PRODUCT STANDARD SYSTEMS............................................42
CHAPTER 9 LIST OF MAJOR IMPORTERS.....................................................43
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CHAPTER 3
HOT SPOTS FOR PRESERVED
FRUITS PRODUCTS ACROSS
CHINA
Figure 4 Nationwide distribution map of preserved fruits mfg. enterprises above
designated size across China
Heilongjiang
Jilin
Inner Mongolia
Liaoning
Xinjian 5
Hebei Beijing
<4
6
28 Tianjin
Shanxi <4
Ningxia Shandong
21 8
Qinghai <4 63
Gansu Henan Jiangsu
<4 Shaanxi 10 4
Anhui
Tibet Shanghai
Hubei 6 <4
Sichuan 8 Zhejiang
4 17
Chongqing Jiangxi
Hunan
9 Fujian
Guizhou <4
59
1-3 1
4-6 Yunnan Guangdong 4
<4 Guangxi
76
7-9 <4 7
10-49 10
50+ 50
Hainan
Guangdong, Shandong, and Fujian are the major production bases for
preserved fruits in China. From Jan. to Nov. 2009, enterprises engaged in
preserved fruits production above designated size in the above three areas
added up to 198 firms, accounting for about 58.06% of all preserved fruits
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6.3 MARKET POSITION OF FOREIGN
ENTERPRISES AND THE TREND IN RECENT
YEARS
6.3.1 CHANGES IN THE SHARES OF FOREIGN
ENTERPRISES IN TERMS OF THE NUMBERS AND THE
COMPARISON OF FOREIGN ENTERPRISES AND
ENTERPRISES OF OTHER OWNERSHIP
Figure 16 Changes in the percentage of numbers of foreign preserved fruits mfg.
enterprises across China and the comparison of foreign enterprises and enterprises of
other ownership
2007 2008 2009
全国 Percentage of foreign enterprises
229 Changes259
in the percentage of341
Foreign-funde s of the num ber of 44
in term num bers of foreign-funded
46 46
enterprises in 2009 enterprises
Others type of ownership 295
Private 134 19% 151 19% 213rivate
20%
Foreign-funde 44 3% 46 5% 4% nded
46
Collectively-ow 13.49% 8 1218% 14
19% 13%
Others 43 50 68
Private 59% 58% 62%
Foreign-funde 86.51% 19% 18% 13%
Collectively-ow 3% 59% 5%58% 62%4%
Others 19% 19% 20%
2007 2008 2009
Private Foreign-funded
Foreign-funded Others type of ow nership Collectively-ow ned Others
In 2009, among the 341 preserved fruits mfg. enterprises above designated
size across China, 46 are foreign enterprises, accounting for about a share of
13.49% of all. In terms of the number of enterprises, the foreign enterprises in
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