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rules VS.
New Relationship Give the people control, we will use it
New relationship Your worst customer is your best friend Your best customer is your partner
New Architecture 1 The link changes everything	 Do what you do best - link to the rest
New Architecture 2 Join a network / Be a platform Think distributed
New Publicness 1 If you’re not searchable, you won’t be found Everybody needs a little Search Engine Optimization
New Publicness 2 Life is public, so is business
New Publicness  3 Your customers are your Ad Agency
New Society Elegant organization —Mark Zuckerberg
The New (Google) Economy 1 Manage abundance (not scarcity) The mass market is dead—long live the mass of niches
The New (Google) Economy 2 Join the open-source, gift economy Google commodifies everything
New Business Reality Atoms are a drag Middlemen are doomed Free is a business model Decide what business you’re in
New Attitude There is an inverse relationship between control and trust      —David Weinberger Trust the people Listen VS.
New Ethic Make mistakes well Life is a beta Be honest Be transparent Collaborate Don’t be evil
New Speed Answers are instantaneous Life is live Mobs form in a flash
New Imperatives Beware the cash cow in the coalmine Encourage and protect innovation Simplify, Simplify Get out of the way —Craig Newmark
ruled the earth If
Media The Google Times— Newspapers, post-paper Googlewood— Entertainment, opened up GoogleBooks— Killing the book to save it
Retail Google Eats— Diners vote on the Menu Google Shops— A company built on people
Utilities Google Power & Light— Google technology empowers GT&T— What Google should do                                  as a cable company - run                                      it the customers way.
Manufacturing The Googlemobile— From secrecy to sharing:    Opening up the design process Google Cola— Health coke?
Service Google Air Social marketplace of customers:  Airline become a publisher for  wise crowd?
Service Google Real Estate— Information is power     Eliminating the middlemen                              — or making them add real value
Money Google Capital— Money makes networks     The Googliest job The First Bank of Google— Markets without middlemen     Open Bank, the transparent institution, the     only bank you can trust
Public Welfare St. Google’s Hospital— The benefits of publicness Google Mutual Insurance— The business of cooperation
Public Institutions Google U— Opening education The United States of Google— Geeks rule
    Exceptions PR and lawyers— Hopeless God and Apple— Beyond Google?    Is Apple the great exception or is it Googley?
Generation
Generation Google and the impact on: Friendship— We stay linked forever Publicness— Is privacy over?
Generation Google and the Impact on: Thought— Does the internet make us smarter? Politics and government— Is this the transparent administration? Talent— This is the creation generation
www.buzzmachine.com/what-would-google-do/ On sale now
Visualizations by Alan Brody ViziPress.com Music: From Stardust to Sentience  by High Places http://www.myspace.com/hellohighplaces www.buzzmachine.com/what-would-google-do/ On sale now

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What Would Google Do? - Visual Book Summary

  • 1.
  • 3. New Relationship Give the people control, we will use it
  • 4. New relationship Your worst customer is your best friend Your best customer is your partner
  • 5. New Architecture 1 The link changes everything Do what you do best - link to the rest
  • 6. New Architecture 2 Join a network / Be a platform Think distributed
  • 7. New Publicness 1 If you’re not searchable, you won’t be found Everybody needs a little Search Engine Optimization
  • 8. New Publicness 2 Life is public, so is business
  • 9. New Publicness 3 Your customers are your Ad Agency
  • 10. New Society Elegant organization —Mark Zuckerberg
  • 11. The New (Google) Economy 1 Manage abundance (not scarcity) The mass market is dead—long live the mass of niches
  • 12. The New (Google) Economy 2 Join the open-source, gift economy Google commodifies everything
  • 13. New Business Reality Atoms are a drag Middlemen are doomed Free is a business model Decide what business you’re in
  • 14. New Attitude There is an inverse relationship between control and trust —David Weinberger Trust the people Listen VS.
  • 15. New Ethic Make mistakes well Life is a beta Be honest Be transparent Collaborate Don’t be evil
  • 16. New Speed Answers are instantaneous Life is live Mobs form in a flash
  • 17. New Imperatives Beware the cash cow in the coalmine Encourage and protect innovation Simplify, Simplify Get out of the way —Craig Newmark
  • 19. Media The Google Times— Newspapers, post-paper Googlewood— Entertainment, opened up GoogleBooks— Killing the book to save it
  • 20. Retail Google Eats— Diners vote on the Menu Google Shops— A company built on people
  • 21. Utilities Google Power & Light— Google technology empowers GT&T— What Google should do as a cable company - run it the customers way.
  • 22. Manufacturing The Googlemobile— From secrecy to sharing: Opening up the design process Google Cola— Health coke?
  • 23. Service Google Air Social marketplace of customers: Airline become a publisher for wise crowd?
  • 24. Service Google Real Estate— Information is power Eliminating the middlemen — or making them add real value
  • 25. Money Google Capital— Money makes networks The Googliest job The First Bank of Google— Markets without middlemen Open Bank, the transparent institution, the only bank you can trust
  • 26. Public Welfare St. Google’s Hospital— The benefits of publicness Google Mutual Insurance— The business of cooperation
  • 27. Public Institutions Google U— Opening education The United States of Google— Geeks rule
  • 28. Exceptions PR and lawyers— Hopeless God and Apple— Beyond Google? Is Apple the great exception or is it Googley?
  • 30. Generation Google and the impact on: Friendship— We stay linked forever Publicness— Is privacy over?
  • 31. Generation Google and the Impact on: Thought— Does the internet make us smarter? Politics and government— Is this the transparent administration? Talent— This is the creation generation
  • 33. Visualizations by Alan Brody ViziPress.com Music: From Stardust to Sentience by High Places http://www.myspace.com/hellohighplaces www.buzzmachine.com/what-would-google-do/ On sale now