Today’s social media and marketing platforms and communication channels offer so many powerful, profitable ways to inform, entertain, and connect with your ideal clients, customers, prospects, and strategic partners. But with these incredible opportunities often comes confusion, and downright fear about what do first, how to take action, and how to do it all “right.” In this session, you’ll learn real, practical, tangible ways to leverage the heck out of your existing resources, turbo-boost your content with social media tricks and tactics, and amplify your message, mission, and vision to get the results you want and deserve.

1. You x 100!
How to Amplify Your Marketing and Leverage Your Content With Social Media
Presented by Lani & Allen Voivod, Your Allies in Possibility at Epiphanies, Inc. | EpiphaniesInc.com

2. What We’ll Cover:
 Biggest social media challenges
 Examples of content leverage
 Amplifying your message
 What to measure
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

3. Epiphanies in Brief:
 Bold, gritty, dream-driven
company founded in 2004
 Specializing in social
media strategy, training,
content marketing, online
branding, and possibility
 Founders of NH’s largest
social media conference,
the “A-Ha!” Summit
 Passionate leaders of the
“A-Ha!” Tribe
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

4. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

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8. Leverage = Audience * Platform *
Keywords
(The “K” is silent.)
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

9. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

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17. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

18. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Twitter strategy:
 Use YT Share button
 Tweet it from your blog
 FB linked to Twitter?
 Tweet the Pinterest pin
 DON’T tweet the Instagram pic!

19. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

20. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

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Yt
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25. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
https://www.youtube.com/watch?v=rx8m-nYRaGk

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27. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

28. Leverage = Audience * Platform *
Keywords
(Remember, the “K” is silent!)
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

29. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

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31. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

32. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

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What to measure?
 Community Building (new likers,
followers, connections, etc.)
 Customer Service (sentiment,
satisfaction surveys, costs)
 Research and Development
(new/improved products and
services, market research)
 “Sales” and Leads (exactly what
it sounds like!)

37. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

38. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

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https://www.youtube.com/watch?v=CDP7cH-my0Y

40. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod
Results:
 140 tweets from 86 peeps
 1,741,965 accounts reached
 2,764,639 total impressions
 Talent agent, MTV personality
got involved in it, too!

41. EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

42. AhaTribe.com:
 Evolving video tutorial library
 Private Facebook community
 Monthly training webinars
 Exclusive expert interviews
 Extra discounts/early access
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

43. “In a gentle way,
you can shake the
world.”
--Mahatma Gandhi
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

44. hey@EpiphaniesInc.com
603-524-5248
/AhaYourself | /AhaSummit | /AllenVoivod | /LaniVoivod
@EpiphaniesInc | @AhaSummit | @AllenVoivod | @LaniVoivod
/EpiphaniesInc | /AllenVoivod | /LaniVoivod
/Company/Epiphanies-Inc | /in/AllenVoivod | /in/LaniVoivod
gplus.to/AhaYourself | /AllenVoivod | /LaniVoivod
/AhaYourself
/AhaYourself
/LaniVoivod | /AllenVoivod
/LaniVoivod | /AllenVoivod
Thank you! Let’s stay connected…
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod

45. Image credits:
 50 Million Elvis Fans Can’t Be Wrong, RCA Victor
 Lightbulbs by emily.laurel504, CC BY 2.0 (Flickr)
 Clocks by various users, Flickr
 Crowd by James Cridland, CC BY 2.0 (Flickr)
 Buckets, by US Toy, Amazon.com
 Unbalanced, sculpture by Krzysztof Zukowski
 Twitter HQ: Logo artwork by Marisa Allegra Williams, © Twitter
 Save Earth by Danilo Ramos, CC BY SA 2.0 (Flickr)
 Abracadabra, by Kenny Louie, CC BY 2.0 (Flickr)
 Gravity well by Steve Johnson, CC BY 2.0 (Flickr)
 Teamwork, by dearbarbie, CC BY SA 2.0 (Flickr)
 1000 True Fans, via Kevin Kelly, kk.org
 Times Square by joiseyshowaa, CC BY SA 2.0 (Flickr)
 Tape measure by aussiegall on Flickr, CC BY 2.0
 Gandhi cheered by the people of England, by Ben Sutherland, CC BY 2.0 (Flickr)
EpiphaniesInc.com | AhaSummit.com | AhaTribe.com | @LaniVoivod | @AllenVoivod