This presentation gives you information about market research companies of India

1. Prepared By:
Bhavin Agrawal (2)
Nikita Balar (4)
Malvi Bhatt (8)
Ishani Dave (14)
Nitin Madhavi (28)
Kushal Mehta (31)

2. GFK
 Year of foundation: 1934
 Headquarter: Nuremberg, Germany
 More than 13,000 market research experts
 Trusted source of relevant market and consumer
information that enables its clients to make smarter
decisions
 Sectors: Consumer Choices, Consumer Experiences

3. GFK
 Industry focus: Automotive, Consumer Goods,
Energy, Fashion, Financial Services, Health, Media and
Entertainment, Professional Services, Public Services,
Retail, Technology, Travel & Logistics
 Employees: > 13,000 worldwide
 Global reach: operates in more than 100 countries
worldwide
 Market position: No. 5 market research organization
worldwide

4. GFK
 Major Clients:
 Whirlpool
 Videocon
 Panasonic
 Godrej
http://articles.economictimes.indiatimes.com/2012-09-13/news/33816963_1_gfk-
nielsen-gfk-india-direct-cool

5. Market Xcel
 Year of foundation: 2000
 Delivers tailor made solutions in the field of
personalized research
 Uniqueness lies in discovering what people actually
want, need, or believe
 Presence: New Delhi, Mumbai, Kolkata, Chennai,
Bangalore, Hyderabad, Ahmedabad, Pune, Lucknow,
Patna

6. Market Xcel
 Data Collection Research:
sampling, giving inputs in questionnaire designing
and subsequent project execution - overseeing
fieldwork progress, coding and data processing before
sharing data for further analysis.
 Qualitative fieldwork
 Quantitative fieldwork
 Online Survey

7. Market Xcel
 Major Clients:
 Honda
 LG
 Yamaha
 Idea
 Orient fans
 Mahindra
 Suzuki
 Gatsby
 Cargill

8. Markelytics Solutions Ltd. is a leading global Market Research agency
providing end-to-end research solutions.
Established in 2003, today, they are the part of market leader Cross-Marketing
Inc. which is listed on Tokyo Stock Exchange.
Headquartered in Bangalore, India, and have offices in New Delhi and Mumbai
(India), San Francisco and Hamilton, New Jersey (US), Dubai (UAE),Singapore,
and Tokyo (Japan).
Markelytics has worldwide presence to facilitate real market intelligence using
latest methodology, best-in-class research techniques and cost-effective
measures for world’s leading research professionals and agencies.

9. They do business with clients in 80+ markets across the globe covering Asia,
Africa, Middle East, America and Europe and use state-of-the-art technology
and operational excellence to best serve our clients.
They are the leading provider of Full-Service Research, Global Project
Management, MR Operations and Online Panel Services. Their services
include MR-Full Service, Global Project Management, Data Collection,
Survey Programming, Data Processing, Analysis and Reporting.
They have a decade of experience, 80+ markets served, 50+ satisfied clients,
proficiency in 10+ international languages, over 18 million consumers
targeted, and more than 2.25 million surveys completed.
Mr. Jasal Shah - Managing Director and CEO

10. They cater to different industries including Healthcare, Automotive, FMCG,
Sports & Leisure, IT, Retail, Finance, Media & Telecom, etc.
They boast of:
Being the pioneers of 'Off-Shore Outsourcing MR model' and 'Online MR in
India‘
Customized Research Solutions in fastest turnaround time
Strategic long-term client relationships and clientele across the globe in
North America, Europe, Canada, Australia and Asia
Unparalleled reach and 24/6 worldwide support
Markelytics is proud to be associated with some of the world’s leading
Market Research Associations both in individual and corporate capacities.
They adhere and follow the guidelines prescribed by ESOMAR and CASRO
diligently.

11. We contribute to the society because we are successful. We are
successful because we contribute to the society. Without a sense of
caring, there can be no sense of community.
To see all people around are educated, Markelytics supports Project
ROSHINI, an AIESEC India initiative.
http://www.markelytics.com

12.  Major Clients:
 Royal Images
 Volkswagen
 Credit Suisse
 ABN AMRO
 BBC
 Citigroup
 Valeo
 Symphony Telica
 Cisco
 Wipro
 CRISIL
 Sanspareils Greenlands
 Nissin Foods
 Panasonic
 General Mills
 Roche (Canada)Videocon

13. Nelson Research, Inc., a full service marketing research firm, was founded
in 1989, and specializes in developing simple solutions for complex
problems.
They have reduced sophisticated designs and methodologies to
uncomplicated building blocks. The result is impactful reports and
presentations in an easily understood format.
Executive Team:
Ron Nelson - Chairman
Karen Snowberg - Vice President

14. Data Collection Partners:
All Data Collection is supervised by Dr.Stewart Goldberg, President of
Research Management, Inc., a U.S. Department of Defense approved
vendor.
The NRI Mission
To leave no stone unturned in our quest for answers to marketing issues.
To add additional value at no additional cost
To make client’s job easier, not harder.
To beat deadlines and exceed client expectations.
Client Satisfaction:
Most of our projects are for clients who have been with us for many
years. One leading pharmaceutical company has just completed their
117th study with us. We are a valued planning resource for all of our
clients.

15. Our Clients love our analysis, but they also appreciate our speed:
Bids often within the hour
Proposals within the day
Drafts of questionnaires the day after study approval
Detailed analyses and reports for many projects within 3 weeks after
field start
Additional tabulations often available the day requested
Expertise
•Banking/Financial Product
•Clothing (underwear and outerwear)
•Cosmetics
•Diabetes (Consumers, Endocrinologists, Pharmacists, Diabetic Educators)
•First Aid Products

16. •Food (frozen foods, baked goods, cheese, snack crackers, candy)
•Food Management Products (aluminum foil, plastic wrap, food containers)
•Foot Care Products
•Household Products (detergents, window cleaners)
•Jewelry/Watches
•Lotteries and Sweepstakes
•Medical Gloves
•Oral/Personal Care (Consumer and Dentists)
•Pet Food
•Pharmaceuticals (pain relievers, cold/flu, gastro-intestinal products)
•Retailers (drug, supermarket, mass merchandisers)
•Sanitary Products (adult and children diapers, wipes)
•Self-Diagnostics (pregnancy, rectal cancer tests)
•Shopping Clubs
•Toys/Games
•Universities (branding and pricing studies)

17. Offerings
•A & U Studies
•Claim Studies
•Concept Tests
•Legal Studies
•Market Penetration Studies
•New Product Ideation, Development & Evaluation
•Packaging Tests
•Price Elasticity Studies
•Product Tests
•Promotional Evaluations
•Psychologically Probed Qualitative Research
•Segmentations Studies
•Studies with physicians, nurses, pharmacists, diabetic educators
•Taste Tests
•Tracking Studies
•Volumetric Modeling

18.  Major Clients:
 Johnson & Johnson
 IBM
 Shell
 Disnep
 Toyota
 Honda
 Bank of America
 Oracle

19. Hansa Research was established in 1983, promoted by Mr. R. K. Swamy,
the promoter of R K Swamy / BBDO.
Hansa Research is a full service global market research agency conducting
market research in 77 countries globally with offices in India and US.
It is the ONLY global market research agency headquartered in India.
Hansa Research is a full service market research agency specializing in
Media, Telecom, Financial Services, Consumer Products and Technology
spaces.

20. In the B2B Space :
Green Computing
Security Hardware and Software Solutions
Desktop and Laptop Computers
Imaging and Printing Devices
Network Infrastructure
Server Deployment and Virtualization
IT Professional Services
End User Software Applications
In the B2C Space :
Social Networking
Gaming, Online and Console
Lifestyles and Technology Use
Personal Computing, Storage and Related Peripherals
Digital Entertainment Technology

21.  Major Clients:
 ICICI Bank
 Reliance Infocom
 Coco Cola
 Phillip Morris
 KSA Technopak
 Parle Products
 Times Global Broadcasting

22. •Foundation:-1997
•Headquarters:- London, England And UK
•TNS India Pvt., Ltd. provides market research services. The company offers various
customized quantitative and qualitative research techniques and solutions.
•Their sister company, TNS Lanka offers professional market research services and
consultancy on the Sri Lankan market.
TNS(Taylor Nelson Sofres)

23. Executives:
Mr. Hemant Dham
Executive Director of Operations
Ms. Neerja Wable
Chief Executive Officer - India and Sri Lanka
What They Do:-
They focus on understanding their customer’s business issues so they can
provide the right solutions and to make impactful decisions that will drive
growth.

24. By expertise:-
•Brand & Communication
•Customer Strategies
•Digital
•Innovation & Product Development
•Qualitative
•Shopper
By sector
•Automotive
•Political and Social
•FMCG
•Finance
•Technology

25. Clients-

26. IMRB International
 Year of Foundation: 1970
 Headquarter: Mumbai, India
 Key People: Mr. Subhas Ghoshal
 Presence: Ahmedabad, Mumbai, Delhi, Kolkata, Chen
nai and Bangalore and rest 26 offices in 12 countries
 Multi-country market research, survey and business
consultancy firm
 One of the top 20 Market Research companies in the world
 4.4 million customer interactions every year

27. Areas of Expertise
Quantitative Custom
and Syndicated
Research
National Foods
Survey
Ethnographic
Qualitative Custom
Research
Custom Media
Research
Public Health
Research

28. Achievements
• TV rating system
(TAM)
• Social economic
classification
(SEC) system in
India
Clients
• BAT Group
• Bharti Group
• Cadbury
• Ford Group
• Indian Airlines
• ITC Group
• Nestle
• Pepsi Group

29. RNB Research
 Year of Foundation: 1995
 Headquarter: New Delhi, India
 Key People: Mr. P Kumar
 Presence: 10 Countries
 Specializes in Qualitative and Quantitative Custom
Market Research
 Clients: Multinational Companies, Govt.
Organizations, NGOs

30. Major Sectors
Consumer
Products
Media
Retail
Research
Financial
Services
Food and
Beverages
Technology
Internet
Research

31. International Data
Corporation (IDC)
 Year of foundation: 1964
 Headquarters: Massachusetts, United States
 Founded by: Patrick Joseph McGovern
 An American market research, analysis and
advisory firm

32.  Employs over 1,000 analysts, who provide
consultancy
 Specializes in information technology,
telecommunications and consumer technology
 Major Clients:
 DellWyse
 HP
 Ncomputing
 Centerm
 Igel

33. Majestic MRSS
 Year of foundation: 1992
 Headquarters: Mumbai, India
 Founded by: Raj Sharma
 Presence: 18 Countries
 Stands for Market Research Support Services

34.  Offices: India, Indonesia, Singapore, Hong Kong,
Taiwan, Vietnam, Thailand, UAE, China and South
Korea
 Members of European Society for Opinion and
Marketing Research and MRA (Marketing
Research Association
 Specialized in multi-country research

35.  Major Clients:
 HUL
 P&G
 Pepsi
 Nokia
 Sony
 Microsoft
 Yahoo
 Tata
 Landrover
 Ford
 Cipla

36. Thank You !!