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30 Most Common Digital Marketing Interview Questions

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I hate interviews. Most people who are making waves in the digital world do, I’ve learned.

BUT… I’ve had to overcome the bureaucracy and boredom – as will you. And to help you prepare better than Erica and I have in the past, here’s a lineup of what to expect in any scenario! :)

Boring Advice you’ve Heard…

You should communicate answers clearly and maintain good eye contact with the interviewer. Maintain a smile on your face. Don’t look so serious. Answer clearly and don’t change your answer.

My Advice from Experience

Having been in 29 Fortune 500 final-round interviews myself, I’ll give you some tips about not only how to pick the best boss or client out of the interviewing pack, but also how to wow them into not being able to sleep until you’re hired.

A good interviewer…

Is cynical and sarcastic (how you know they’re good at what they do, and passionate)
Does NOT operate from a strict format of questions
WILL stray from the the strict format – even if HR makes them use it
Has a sense of humor (a quirky one)
Will NOT micromanage you – instead, they’re a leader… encouraging autonomy
A good candidate…

Interviews the interviewer, rigorously
Asks about the company’s financial status, how the job became open, the biggest challenges of the department and the company
Questions the validity of these questions – if something isn’t true, and you know it, a good interviewer will expect you to call that out (just make sure you give a compelling argument WITH proof)
Finds out any and all reasons why you wouldn’t be the best candidate – ASK THEM. It gives you a chance to redeem yourself on any mistakes, cover things you may have missed, or combat any / all preconceived notions about the role and your fit with it…

MOST IMPORTANT, a good candidate questions the role itself. Point out the flaws in the role, the short-sighted view of your candidacy, and even the flaws in our industry. ANYONE GOOD will bite on this – and bite hard. If they don’t, no worries. I just saved your career by preventing a few years of misery for you! :)

Veröffentlicht in: Business
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30 Most Common Digital Marketing Interview Questions

  1. 1. The 30 Most Common Digital Marketing Interview Questions of 2015 (and how to overcome each of them)
  2. 2. One-on-One Questions 1. What have you done to contribute toward a teamwork environment? 2. What do you consider your most significant strength as a digital marketing professional? 3. What kinds of situations do you find most stressful? 4. What is more important to you: the money or the work? 5. Describe a time you were faced with stress that tested your coping skills. 6. How would you define success for someone in your chosen career? Informational-Type Interview 1. Describe the most difficult scheduling problem you have faced at work. 2. Do you prefer to work in a small, medium or large company? 3. How long do you expect to remain employed with us? 4. How would you decide on your ​online marketing objectives​? 5. Tell me about how you worked effectively under pressure. 6. Give an example when you felt you were able to motivate a group. Group Interview 1. What are common risks at (Company)? And how to face? 2. How did you prepare for this work? 3. How do you cope without motivation? 4. How do you maintain a positive discussion? 5. How did you react when faced with constant time pressure? 6. What are your expectations regarding promotions and salary increases?
  3. 3. Situational Interview 1. Tell me about your work experience? How has it prepared you for a career in (field)? 2. When was the last time you were in a crises? 3. Give an example of risk that you had to take. Why did you decide to take the risk? 4. How do you react to instruction and criticism? 5. Why did you leave your last job. 6. How do you react if you find that someone you work with does not like you? Be prepared for that last question – anywhere. Provide several reasons including skills, experience and interest. Demonstrate how you can contribute to the company’s goals. Phone Interview 1. Have you ever dealt with company policy you didn’t agreement with? 2. Describe a situation when you had to convince others. 3. What type of salary are you looking for? 4. What can you contribute to our ​digital marketing team​? 5. When was the last time you were in a crises? 6. Share an example of how you were able to motivate employees or co-workers. Tricky Interview Questions 1. How important is it for you to have a career in marketing or business? 2. Did you have a ​strategic plan​? 3. What would you say are your strong points? 4. Example of a time you have placed yourself in a leadership position. 5. When given an important assignment, how do you approach it? 6. Have you ever had difficulty working with a manager?

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