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Majid Behboudi | May 2020
The
Design
Sprint
The Design SprintAgile Manifesto
Slide 2Majid Behboudi
Our highest priority is to satisfy the customer
through early and continuous delivery
of valuable software.
Principle 1
The Design SprintAgile Manifesto
Slide 2Majid Behboudi
Our highest priority is to satisfy the customer
through early and continuous delivery
of valuable software.
Principle 1
What
How
Introduction The Design Sprint
Slide 3Majid Behboudi
Dallas
2015
UXAnnual Event
Introduction The Design Sprint
Slide 3Majid Behboudi
Dallas
2015
UXAnnual Event
Introduction The Design Sprint
Slide 4Majid Behboudi
?Dallas
2015
UXAnnual Event
Introduction The Design Sprint
Slide 5Majid Behboudi
Chengdu
2015
2 day Design Sprint
Design Team building Exercise +
Experimental ground
Storyboarding, User Journeys, Prototyping, Story
telling, Prioritizing, testing,..
Inception The Design Sprint
Slide 6Majid Behboudi
The design sprint is a process for prototyping and
testing any product in 5 days. Using real-world
examples, we'll show how to move faster and increase
the overall effectiveness (and happiness!) of your whole
team. And we'll offer techniques for teams of any size,
from two-person startup to giant enterprise.
A tip for effective meetings:
Always be capturing
User research, quick and dirty
Started as design Articles
2016 The Design Sprint
2014 Google I/OJake Knapp
John Zeratsky
Braden Kowitz
Inception The Design Sprint
Slide 7Majid Behboudi
Our highest priority is to satisfy the customer
through early and continuous delivery
of valuable software.
Bring together a cross-
functional team to explore a
challenge from 360 degrees
Collaborate
Put the user at the center,
jumpstart creativity and release
Design Fixation
Innovate
Make it real as possible
and test it fast
Accelerate
Agile Manifesto
Principle 1
Mechanics The Design Sprint
Slide 8Majid Behboudi
The Design Sprint follows six phases:
Understand, Define, Sketch, Decide,
Prototype, and Validate
The 5 day
Design Sprint
Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
Case Study The Design Sprint
Slide 9Majid Behboudi
The Organization specializes in hearing care solutions (hearing instruments, cochlear implants,
wireless communication solutions). It is one of the largest providers in the sector worldwide.
Legislators have passed the OTC Hearing Aid Act in
2018, which requires the FDA to create an OTC
hearing aid category for adults with “perceived”
mild-to-moderate hearing loss
Organization A
Case Study The Design Sprint
Slide 9Majid Behboudi
In-person (3day workshop)
aweeklater
User testing recruitment
Remote
21 client members
included marketers,
engineers, design,
Audiologists,
patients
4 agency members
Prototype
development
- Further
sketching session
- Jobs to be done
- Wireframes
Testing goals
- Moderators guide
2 days of testing
due to
recrutiment
Utilized Zoom,
Invision, Google
doc.
“Key insights led
us to focus on the
packing of the
product,
onboarding
experience and
initial 3 weeks
post buying”
Reviewing competition
Oticon
Beats
Bose
ReSound
Signia
Solution presentation
Silent dot voting
Presenting the top ideas
Breakout groups
Journey mapping
Ideation session
- Solutions
- Voting
- Scenario development
- Storboarding
- Icebreaker
- Reviewed findings
- Product demo
- Problem
statement and goal
definition
- How might we
notes
- Voted on HMW
Wednesday
+
Thursday
Monday Tuesday Friday
Mechanics The Design Sprint
Slide 10Majid Behboudi
Marketing
Campaigns
Product Design
Voice Design
VR
Mechanics The Design Sprint
Slide 11Majid Behboudi
5
Days
1 Day
3 Days
… Day(s)
Mechanics The Design Sprint
Slide 12Majid Behboudi
RemoteIn person
Mechanics The Design Sprint
Slide 13Majid Behboudi
Get running in
your organization
Socialize
30-60 minute
Lightning Decision
Jam exercise
Start small
Tackle big
problems
Mechanics The Design Sprint
Slide 14Majid Behboudi
Experiment
Experiment
Experiment
Mechanics The Design Sprint
Slide 15Majid Behboudi
Design Sprint Tips
1. Focus on the Big 3: Ask questions, write stuff down, and
mind the clock.
2. Trust the recipe
3. Get commitment in advance or don’t do the sprint
4. Explain the sprint before you start
5. Ask for permission
6. Ice breaks on its own
7. Write names on the board
8. Fake confidence (it’s normal to feel nervous)
9. Don’t outsmart anybody
10. Be energetic
11. Give positive feedback
12. Own the awkwardness
13. Seriously, enforce “no devices”
14. Deal with difficult people
15. Push the team to do something that matters (Balance
idealism and cynicism)
16. Get reps
17. Don’t take yourself too seriously
18. Enjoy it
Mechanics The Design Sprint
Slide 15Majid Behboudi
Design Sprint Tips
1. Focus on the Big 3: Ask questions, write stuff down,
and mind the clock.
2. Trust the recipe
3. Get commitment in advance or don’t do the sprint
4. Explain the sprint before you start
5. Ask for permission
6. Ice breaks on its own
7. Write names on the board
8. Fake confidence (it’s normal to feel nervous)
9. Don’t outsmart anybody
10. Be energetic
11. Give positive feedback
12. Own the awkwardness
13. Seriously, enforce “no devices”
14. Deal with difficult people
15. Push the team to do something that matters
(Balance idealism and cynicism)
16. Get reps
17. Don’t take yourself too seriously
18. Enjoy it
Resources The Design Sprint
Slide 16Majid Behboudi
https://designsprintkit.withgoogle.com/ https://www.thesprintbook.com/how https://www.thesprintbook.com/buy
Learn > Experiment > Master
Q&A

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Majid Behboudi: The Design Sprint

  • 1. Majid Behboudi | May 2020 The Design Sprint
  • 2. The Design SprintAgile Manifesto Slide 2Majid Behboudi Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. Principle 1
  • 3. The Design SprintAgile Manifesto Slide 2Majid Behboudi Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. Principle 1 What How
  • 4. Introduction The Design Sprint Slide 3Majid Behboudi Dallas 2015 UXAnnual Event
  • 5. Introduction The Design Sprint Slide 3Majid Behboudi Dallas 2015 UXAnnual Event
  • 6. Introduction The Design Sprint Slide 4Majid Behboudi ?Dallas 2015 UXAnnual Event
  • 7. Introduction The Design Sprint Slide 5Majid Behboudi Chengdu 2015 2 day Design Sprint Design Team building Exercise + Experimental ground Storyboarding, User Journeys, Prototyping, Story telling, Prioritizing, testing,..
  • 8. Inception The Design Sprint Slide 6Majid Behboudi The design sprint is a process for prototyping and testing any product in 5 days. Using real-world examples, we'll show how to move faster and increase the overall effectiveness (and happiness!) of your whole team. And we'll offer techniques for teams of any size, from two-person startup to giant enterprise. A tip for effective meetings: Always be capturing User research, quick and dirty Started as design Articles 2016 The Design Sprint 2014 Google I/OJake Knapp John Zeratsky Braden Kowitz
  • 9. Inception The Design Sprint Slide 7Majid Behboudi Our highest priority is to satisfy the customer through early and continuous delivery of valuable software. Bring together a cross- functional team to explore a challenge from 360 degrees Collaborate Put the user at the center, jumpstart creativity and release Design Fixation Innovate Make it real as possible and test it fast Accelerate Agile Manifesto Principle 1
  • 10. Mechanics The Design Sprint Slide 8Majid Behboudi The Design Sprint follows six phases: Understand, Define, Sketch, Decide, Prototype, and Validate The 5 day Design Sprint
  • 11. Mechanics The Design Sprint Slide 9Majid Behboudi Planning Challenge Start with a big problem Team Get a Decider, a Facilitator, and a diverse team Time and Space Schedule five days and find the right room Remix and Improve Look for old ideas and inspiration Sketch Put detailed solutions on paper Fake it Build a façade instead of a product Prototype Find the right tools, then divide and conquer Start at the End Agree to a long- term goal Map Diagram the problem Ask the Experts Interview your teammates and other experts Target Choose a focus for your sprint Decide Choose the best solutions without groupthink Rumble Keep competing ideas alive Storyboard Make a plan for the prototype Small Data Get big insights from just five customers Interview Ask the right questions Learn Find patterns and plan the next step WednesdayMonday ThursdayTuesday Friday
  • 12. Mechanics The Design Sprint Slide 9Majid Behboudi Planning Challenge Start with a big problem Team Get a Decider, a Facilitator, and a diverse team Time and Space Schedule five days and find the right room Remix and Improve Look for old ideas and inspiration Sketch Put detailed solutions on paper Fake it Build a façade instead of a product Prototype Find the right tools, then divide and conquer Start at the End Agree to a long- term goal Map Diagram the problem Ask the Experts Interview your teammates and other experts Target Choose a focus for your sprint Decide Choose the best solutions without groupthink Rumble Keep competing ideas alive Storyboard Make a plan for the prototype Small Data Get big insights from just five customers Interview Ask the right questions Learn Find patterns and plan the next step WednesdayMonday ThursdayTuesday Friday
  • 13. Mechanics The Design Sprint Slide 9Majid Behboudi Planning Challenge Start with a big problem Team Get a Decider, a Facilitator, and a diverse team Time and Space Schedule five days and find the right room Remix and Improve Look for old ideas and inspiration Sketch Put detailed solutions on paper Fake it Build a façade instead of a product Prototype Find the right tools, then divide and conquer Start at the End Agree to a long- term goal Map Diagram the problem Ask the Experts Interview your teammates and other experts Target Choose a focus for your sprint Decide Choose the best solutions without groupthink Rumble Keep competing ideas alive Storyboard Make a plan for the prototype Small Data Get big insights from just five customers Interview Ask the right questions Learn Find patterns and plan the next step WednesdayMonday ThursdayTuesday Friday
  • 14. Mechanics The Design Sprint Slide 9Majid Behboudi Planning Challenge Start with a big problem Team Get a Decider, a Facilitator, and a diverse team Time and Space Schedule five days and find the right room Remix and Improve Look for old ideas and inspiration Sketch Put detailed solutions on paper Fake it Build a façade instead of a product Prototype Find the right tools, then divide and conquer Start at the End Agree to a long- term goal Map Diagram the problem Ask the Experts Interview your teammates and other experts Target Choose a focus for your sprint Decide Choose the best solutions without groupthink Rumble Keep competing ideas alive Storyboard Make a plan for the prototype Small Data Get big insights from just five customers Interview Ask the right questions Learn Find patterns and plan the next step WednesdayMonday ThursdayTuesday Friday
  • 15. Mechanics The Design Sprint Slide 9Majid Behboudi Planning Challenge Start with a big problem Team Get a Decider, a Facilitator, and a diverse team Time and Space Schedule five days and find the right room Remix and Improve Look for old ideas and inspiration Sketch Put detailed solutions on paper Fake it Build a façade instead of a product Prototype Find the right tools, then divide and conquer Start at the End Agree to a long- term goal Map Diagram the problem Ask the Experts Interview your teammates and other experts Target Choose a focus for your sprint Decide Choose the best solutions without groupthink Rumble Keep competing ideas alive Storyboard Make a plan for the prototype Small Data Get big insights from just five customers Interview Ask the right questions Learn Find patterns and plan the next step WednesdayMonday ThursdayTuesday Friday
  • 16. Mechanics The Design Sprint Slide 9Majid Behboudi Planning Challenge Start with a big problem Team Get a Decider, a Facilitator, and a diverse team Time and Space Schedule five days and find the right room Remix and Improve Look for old ideas and inspiration Sketch Put detailed solutions on paper Fake it Build a façade instead of a product Prototype Find the right tools, then divide and conquer Start at the End Agree to a long- term goal Map Diagram the problem Ask the Experts Interview your teammates and other experts Target Choose a focus for your sprint Decide Choose the best solutions without groupthink Rumble Keep competing ideas alive Storyboard Make a plan for the prototype Small Data Get big insights from just five customers Interview Ask the right questions Learn Find patterns and plan the next step WednesdayMonday ThursdayTuesday Friday
  • 17. Case Study The Design Sprint Slide 9Majid Behboudi The Organization specializes in hearing care solutions (hearing instruments, cochlear implants, wireless communication solutions). It is one of the largest providers in the sector worldwide. Legislators have passed the OTC Hearing Aid Act in 2018, which requires the FDA to create an OTC hearing aid category for adults with “perceived” mild-to-moderate hearing loss Organization A
  • 18. Case Study The Design Sprint Slide 9Majid Behboudi In-person (3day workshop) aweeklater User testing recruitment Remote 21 client members included marketers, engineers, design, Audiologists, patients 4 agency members Prototype development - Further sketching session - Jobs to be done - Wireframes Testing goals - Moderators guide 2 days of testing due to recrutiment Utilized Zoom, Invision, Google doc. “Key insights led us to focus on the packing of the product, onboarding experience and initial 3 weeks post buying” Reviewing competition Oticon Beats Bose ReSound Signia Solution presentation Silent dot voting Presenting the top ideas Breakout groups Journey mapping Ideation session - Solutions - Voting - Scenario development - Storboarding - Icebreaker - Reviewed findings - Product demo - Problem statement and goal definition - How might we notes - Voted on HMW Wednesday + Thursday Monday Tuesday Friday
  • 19. Mechanics The Design Sprint Slide 10Majid Behboudi Marketing Campaigns Product Design Voice Design VR
  • 20. Mechanics The Design Sprint Slide 11Majid Behboudi 5 Days 1 Day 3 Days … Day(s)
  • 21. Mechanics The Design Sprint Slide 12Majid Behboudi RemoteIn person
  • 22. Mechanics The Design Sprint Slide 13Majid Behboudi Get running in your organization Socialize 30-60 minute Lightning Decision Jam exercise Start small Tackle big problems
  • 23. Mechanics The Design Sprint Slide 14Majid Behboudi Experiment Experiment Experiment
  • 24. Mechanics The Design Sprint Slide 15Majid Behboudi Design Sprint Tips 1. Focus on the Big 3: Ask questions, write stuff down, and mind the clock. 2. Trust the recipe 3. Get commitment in advance or don’t do the sprint 4. Explain the sprint before you start 5. Ask for permission 6. Ice breaks on its own 7. Write names on the board 8. Fake confidence (it’s normal to feel nervous) 9. Don’t outsmart anybody 10. Be energetic 11. Give positive feedback 12. Own the awkwardness 13. Seriously, enforce “no devices” 14. Deal with difficult people 15. Push the team to do something that matters (Balance idealism and cynicism) 16. Get reps 17. Don’t take yourself too seriously 18. Enjoy it
  • 25. Mechanics The Design Sprint Slide 15Majid Behboudi Design Sprint Tips 1. Focus on the Big 3: Ask questions, write stuff down, and mind the clock. 2. Trust the recipe 3. Get commitment in advance or don’t do the sprint 4. Explain the sprint before you start 5. Ask for permission 6. Ice breaks on its own 7. Write names on the board 8. Fake confidence (it’s normal to feel nervous) 9. Don’t outsmart anybody 10. Be energetic 11. Give positive feedback 12. Own the awkwardness 13. Seriously, enforce “no devices” 14. Deal with difficult people 15. Push the team to do something that matters (Balance idealism and cynicism) 16. Get reps 17. Don’t take yourself too seriously 18. Enjoy it
  • 26. Resources The Design Sprint Slide 16Majid Behboudi https://designsprintkit.withgoogle.com/ https://www.thesprintbook.com/how https://www.thesprintbook.com/buy
  • 27. Learn > Experiment > Master Q&A