2. The Design SprintAgile Manifesto
Slide 2Majid Behboudi
Our highest priority is to satisfy the customer
through early and continuous delivery
of valuable software.
Principle 1
3. The Design SprintAgile Manifesto
Slide 2Majid Behboudi
Our highest priority is to satisfy the customer
through early and continuous delivery
of valuable software.
Principle 1
What
How
7. Introduction The Design Sprint
Slide 5Majid Behboudi
Chengdu
2015
2 day Design Sprint
Design Team building Exercise +
Experimental ground
Storyboarding, User Journeys, Prototyping, Story
telling, Prioritizing, testing,..
8. Inception The Design Sprint
Slide 6Majid Behboudi
The design sprint is a process for prototyping and
testing any product in 5 days. Using real-world
examples, we'll show how to move faster and increase
the overall effectiveness (and happiness!) of your whole
team. And we'll offer techniques for teams of any size,
from two-person startup to giant enterprise.
A tip for effective meetings:
Always be capturing
User research, quick and dirty
Started as design Articles
2016 The Design Sprint
2014 Google I/OJake Knapp
John Zeratsky
Braden Kowitz
9. Inception The Design Sprint
Slide 7Majid Behboudi
Our highest priority is to satisfy the customer
through early and continuous delivery
of valuable software.
Bring together a cross-
functional team to explore a
challenge from 360 degrees
Collaborate
Put the user at the center,
jumpstart creativity and release
Design Fixation
Innovate
Make it real as possible
and test it fast
Accelerate
Agile Manifesto
Principle 1
10. Mechanics The Design Sprint
Slide 8Majid Behboudi
The Design Sprint follows six phases:
Understand, Define, Sketch, Decide,
Prototype, and Validate
The 5 day
Design Sprint
11. Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
12. Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
13. Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
14. Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
15. Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
16. Mechanics The Design Sprint
Slide 9Majid Behboudi
Planning
Challenge
Start with a big
problem
Team
Get a Decider, a
Facilitator, and a
diverse team
Time and Space
Schedule five days
and find the right
room
Remix and
Improve
Look for old ideas
and inspiration
Sketch
Put detailed
solutions on paper
Fake it
Build a façade
instead of a
product
Prototype
Find the right
tools, then divide
and conquer
Start at the End
Agree to a long-
term goal
Map
Diagram the
problem
Ask the Experts
Interview your
teammates and
other experts
Target
Choose a focus for
your sprint
Decide
Choose the best
solutions without
groupthink
Rumble
Keep competing
ideas alive
Storyboard
Make a plan for
the prototype
Small Data
Get big insights
from just five
customers
Interview
Ask the right
questions
Learn
Find patterns and
plan the next step
WednesdayMonday ThursdayTuesday Friday
17. Case Study The Design Sprint
Slide 9Majid Behboudi
The Organization specializes in hearing care solutions (hearing instruments, cochlear implants,
wireless communication solutions). It is one of the largest providers in the sector worldwide.
Legislators have passed the OTC Hearing Aid Act in
2018, which requires the FDA to create an OTC
hearing aid category for adults with “perceived”
mild-to-moderate hearing loss
Organization A
18. Case Study The Design Sprint
Slide 9Majid Behboudi
In-person (3day workshop)
aweeklater
User testing recruitment
Remote
21 client members
included marketers,
engineers, design,
Audiologists,
patients
4 agency members
Prototype
development
- Further
sketching session
- Jobs to be done
- Wireframes
Testing goals
- Moderators guide
2 days of testing
due to
recrutiment
Utilized Zoom,
Invision, Google
doc.
“Key insights led
us to focus on the
packing of the
product,
onboarding
experience and
initial 3 weeks
post buying”
Reviewing competition
Oticon
Beats
Bose
ReSound
Signia
Solution presentation
Silent dot voting
Presenting the top ideas
Breakout groups
Journey mapping
Ideation session
- Solutions
- Voting
- Scenario development
- Storboarding
- Icebreaker
- Reviewed findings
- Product demo
- Problem
statement and goal
definition
- How might we
notes
- Voted on HMW
Wednesday
+
Thursday
Monday Tuesday Friday
22. Mechanics The Design Sprint
Slide 13Majid Behboudi
Get running in
your organization
Socialize
30-60 minute
Lightning Decision
Jam exercise
Start small
Tackle big
problems
24. Mechanics The Design Sprint
Slide 15Majid Behboudi
Design Sprint Tips
1. Focus on the Big 3: Ask questions, write stuff down, and
mind the clock.
2. Trust the recipe
3. Get commitment in advance or don’t do the sprint
4. Explain the sprint before you start
5. Ask for permission
6. Ice breaks on its own
7. Write names on the board
8. Fake confidence (it’s normal to feel nervous)
9. Don’t outsmart anybody
10. Be energetic
11. Give positive feedback
12. Own the awkwardness
13. Seriously, enforce “no devices”
14. Deal with difficult people
15. Push the team to do something that matters (Balance
idealism and cynicism)
16. Get reps
17. Don’t take yourself too seriously
18. Enjoy it
25. Mechanics The Design Sprint
Slide 15Majid Behboudi
Design Sprint Tips
1. Focus on the Big 3: Ask questions, write stuff down,
and mind the clock.
2. Trust the recipe
3. Get commitment in advance or don’t do the sprint
4. Explain the sprint before you start
5. Ask for permission
6. Ice breaks on its own
7. Write names on the board
8. Fake confidence (it’s normal to feel nervous)
9. Don’t outsmart anybody
10. Be energetic
11. Give positive feedback
12. Own the awkwardness
13. Seriously, enforce “no devices”
14. Deal with difficult people
15. Push the team to do something that matters
(Balance idealism and cynicism)
16. Get reps
17. Don’t take yourself too seriously
18. Enjoy it