UK Enterprise Social Network Software Solutions Analysis

innovation | digital transformation | value creation | (r)evolution
UK Enterprise Social Network
Software Solutions Analysis
Preliminary Report
Agile Elephant in partnership with Lecko

CONTENTS
• Introduction
• The Enterprise Social Network market – an overview
• The Lecko solution analysis approach & how it works
• Lecko Solution Analysis of 21 software solutions

INTRODUCTION
Introduction by Agile Elephant
We were extremely impressed by the Lecko software analysis when we first saw it last year, and felt that it gives a number of major advantages for us and
our clients as it contains very detailed summaries of a large number of software solutions, so we were able to better pinpoint for any one requirement:
• What are the criteria that a client should be looking at (Lecko’s 100 criteria is a very good starting point)
• Which solutions were strongest in that area (at a great level of detail)
• What are the likely tradeoffs, given no one solution does everything today
When we met with Lecko again earlier this year the conversation very quickly turned to us using their research in the UK market, and a collaboration was
struck – we would research the UK market and link to Lecko’s existing research to build a composite picture. One of the first fruits of that collaboration is
this report, looking at the software solutions that are most relevant to the UK market.
How the report is organised (sections, line items)
The report covers 3 key areas:
• An analysis of the UK market for Enterprise Social Network Solutions and emerging trends
• How the Lecko Software Solution analysis works
• Analysis of 24 different solutions
“UK-ification” of the Lecko Report
The Lecko Report contains a very detailed summary of a large number of software solutions. For the UK market we have done 3 things with the Lecko
work:
• Removed the analysis of French market size and added some data about the UK market (there is very little data about the UK, one of the
reasons we have started to do our own research in collaboration with Lecko)
• Only included software solutions that were available in the UK (Lecko have looked at quite a number of solutions in addition that are not in the
UK market)
• Made some notes on solutions available in the UK that are not yet analysed by Lecko

CONTENTS
• Introduction
• Lecko solution Analysis of 21 software solutions

DEFINITION OF AN ENTERPRISE SOCIAL NETWORK
There are a number of types of Enterprise Social Networks, aimed at doing slightly different roles. This is mainly because they originated
from different design logic and places – for example comms systems like Yammer, collaboration stand-alone systems like Jive, in-
solution capability like SAP Chatter, or predominantly knowledge collaboration like Sharepoint. However over time they are increasing in
functionality, increasingly covering the same core areas. We define 10 core functions we believe an Enterprise Social Network should
look at covering.
Function Purpose
Connect People Community social network
Communicate & Co-Ordinate Community Communication
Share & Talk Collaboration
Knowledge Management Knowledge capture & sharing
Manage Content & Web Pages Publishing and maintenance of Content
Co-Ordinate external communities Connect to customers, suppliers, stakeholders & consumer social media
Supply Process Tools Allow system to be used throughout end to end business value chain
Productivity Tools Must allow work to be done faster using tool than otherwise
Interoperability Ability to link and integrate to other systems
User Experience A poor user experience guarantees low user takeup

ENTERPRISE SOCIAL NETWORK MARKET
http://www-01.ibm.com/common/ssi/cgi-bin/ssialias?infotype=SA&subtype=WH&htmlfid=LOL14029USEN
IDC expects the worldwide ‘Enterprise Social Networks’ market revenue to grow from $1.24 billion in 2013 to $3.5 billion by 2018. This
represents an aggressive compound annual growth rate (CAGR) of 23.1% (IDC, 2014). EMEA is expected to grow fastest, from c $215m
to c $1.2 bn, a 40% CAGR.
Analysis of predictions
We are always a bit wary of the very high growth curves
and a 23% CAGR is quite a rate of growth!
Other estimates are less aggressive - Research & Markets
estimates 19% CAGR from 2014 to 2019, and Reports on
Reports estimates 11 % CAGR over this period 2013 to
2018. Of course no one source is defining the marketplace
the same way, but they are all looking at what they define
as the “Enterprise Social Software” market over roughly the
same timespan.
Even more aggressive is the estimate of EMEA growth, a c
5-fold increase in the same timeframe, or 38% CAGR
which is extremely optimistic.
Nonetheless, from a UK and EU point of view, what is clear
is that – whatever the real growth turns out to be – EMEA
as a region is going to be on the higher end of the growth
trajectory for Enterprise Social software.

UK ENTERPRISE SOCIAL NETWORK MARKET – A PRELIMINARY ESTIMATE
Source: Pierre Audoin Consultants, IDC, Research & Markets, REportsonREports, Agile Elephant Analysis
It is difficult to get a picture of the UK market size and growth, as little research has been done on it to date, but there are a number “top
down” approaches one can use to try and estimate the potential, which this page illustrates. Treat it as a “ballpark” sizing estimate and
no more at this stage however.
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50
100
150
200
250
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2013 2014 2015 2016 2017 2018
SAAS
All Software
GDP
Assumptions on estimates
The first challenge is to work out what size the UK market is, exactly, in 2013.
Estimates range from c $35bn to c 70bn. Lecko have estimated the French
market at c 40bn Euro ($50bn) in 2013, and as that is a similar sized economy
we will assume the UK is the same ballpark.
The second challenge is to assume growth rate scenarios. The IDC 38*%
growth rate is extremely aggressive, so should be an “optimistic” case. The
23% target for the whole market may be a more reasonable estimate for
EMEA.
Similarly, if we take the other “whole market” estimates from the previous page
– c 19% and 11 % - we could use the 19% as a “pessimistic” marker for
EMEA (i.e. approximating a c 11% growth of the global market overall).
Furthermore we shall assume the UK growth is the average for EMEA overall.
So the following fairly heroic projections can be made (see chart, left)
• High Growth Scenario – 38 % CAGR,
• Moderate Growth scenario – 23% CAGR
• Low Growth Scenario – 19& CAGR
So, with the usual caveats of predictions, especially about the future, and
taking the middle path, we are looking at an approximate tripling of the UK
market over 5 years.
We will of course be working hard over the next few months to firm up this
estimate.
Growth in UK ESN market, $m 2013 – 2018

UK ESN MARKET SHARE (PRELIMINARY)
Empirical observations of the UK market….
Based on our discussions with suppliers and users, our empirical observations of the
state of the UK market is that it essentially has a few well used solutions, and a “long
tail” of others being used by fewer clients.
Most Used Solutions
Most projects are started with “Free” software from existing incumbent IT suppliers in a
company.
• Microsoft (Sharepoint and less often Yammer) & IBM are the most common
applications
“Stand Alone” Solutions
• Jive is the most used of the global “stand alone” solutions as it was early into the
UK market
UK originated Solutions
• Huddle is the most used of the UK originated“ stand alone” software solutions
Other Solutions used in the UK
Incumbent IT environments
• SAP, Salesforce are also used
“Stand Alone” Solutions.
• Early entrants such as Tibbr and
• Sitreon (was Newsgator) has built a presence as a Sharepoint overlay
UK originated Solutions
• Noddlepod (used in some Government areas)
• Drupal (though Drupal is a Dutch system, development is usually done by local
UK specialists)
It is difficult to get a picture of the UK market share by vendor as well, our empirical observation leads to the following hypotheses as
below . What is interesting is just how difficult it is to find UK information, which is why we have set about doing it this year (2015).
….are not dissimilar to the Global (i.e. mainly US) Market adoption %
Source – Information Week survey, 2012 – there is a
“long tail” we have omitted as we suspect at that level the
UK differs with UK/EU local suppliers taking a greater
share than small US suppliers

ESN USAGE BY INDUSTRY TYPE IN UK
Govt Education Healthcare
Not for Profit Professional Agencies
Tech Industry Commerce
Split of Huddle customers by type
(153 total)
There is currently very little information on ESN usage by industry type in the UK. To give a view we have taken the publically
available data from Huddle, one of the UK’s largest suppliers with 150+ customers, and the EU research of 2013.
Notes on data used
• Huddle has a uniquely strong presence in Government funded services, so the average UK usage probably is not nearly 50% Government/ Healthcare/
Education
• Note on EU
Split of usage by Industry type, EU 2013
KeyKey

ESN DEVELOPMENT – GROWTH IN SOCIAL CAPABILITY
Lecko has been analysing ESN market solutions annually since 2008. They measure the development of each solution
according to specific functional scopes (social, productivity, communication & knowledge management). It has allowed them
to see market trends, and to compare groups of vendors.
Functional enhancement continues
In a highly competitive market, pure player vendors have started to adopt strategies that set them apart, forcing them to review the scope of
their product and add features that will make them stand out. Functional enhancement, therefore, continue in 2014, on the side of the
generalists too, but mainly with a view to integrating the different tools proposed. Jalios has therefore reviewed the ergonomics of its offer,
Microsoft is incorporating Yammer into Sharepoint, and IBM is improving integration of its tools IBM Connections and Filenet (while adding IBM
Docs to its offer).
Social intranet software trends 2014/15.
Social features have not changed as much this year (in keeping with
2013), compared to earlier years the focus has been on ancillary
functionality.
As you might expect, communication is the sector that has grown most
for vendors. Over 2014/15, with the need to add mobile solutions.
Productivity (individual and collective) continues to grow evenly, at the
instigation of the key integrated system players who have created a gap
with the pure-play vendors.
In addition we are seeing point integration with other ancillary systems such
as CMS modules.
Lastly, the Knowledge Management field is the one that has seen fewer
changes with social. Few pure player ESN vendors have made this move
today and generalist vendors are sticking with traditional information filing
methods.

ESN SOCIAL SOLUTION USAGE BY BUSINESS FUNCTION
Social tools took off in business in 2 main areas – Social Media, used for outside and inside communications; and
collaboration tools, used for internal collaboration. Functionality is growing, as the Lecko analysis notes, and usage is
extending from the original areas it took root in.
Outgrowing original areas….
The Chart (left) shows the % of 1.402 companies McKinsey looked at who reported
using Social technologies.
….driving the need for Integration with other systems
There are two major lines of integration starting to occur within enterprise
social software:
• Software solutions becoming suites: Whether each solution can do more of
the end to end work. At present users have to bolt together a range of
application specific solutions to cover their end to end workflow. This is
costly and inefficient. The history of every other emergent past software
area is that the market has eventually gone to integrated suites, this area
is unlikely to be different. What history also suggests, however, is the
current integrated suite incumbents are often not those present at the
endgame.
• Integration with other enterprise software: As social software becomes an
increasing part of the enterprise’s workflow, the pressure to integrate with
these systems will rise. The ERP, CRM and Mail systems in particular
contain a lot of data that the social systems will need to access, and
increasingly will need to input.

MOBILE, ANALYTICS & CLOUD – THE “DIGITAL WAVE”
Social technology is these days increasingly seen as a part of the “SMAC” stack ( Social, Mobile, Analytics and Cloud) , the key
platforms that are driving ESN (and other software) developments. We see this as part of the a series of systemic changes
transforming the way IT is used in Enterprises, which we call the “Digital Wave”.
Mobile
Mobile capability will have to be included, but “mobile” will have a variety of
meanings:
• “Mobile” devices does not mean smartphones – it is more likely that
tablets and “mobile” computers will take the bulk of the load for
enterprise usage
• Mobile means people – being able to provision one person’s service
irrespective of device and geography will be the major trend. Ironically
the best “lingua franca” to underpin this is email
Analytics
Social software generates a lot of data hitherto unseen, and so the need for
analytics systems to search, scrub, manipulate and display this data will
rise rapidly. There is too much value to be gained in areas such as:
• Prospect & customer behaviour
• In-company analysis of currently “unstructured” data captured
by these systems
• Employee measurement
One of the ongoing issues that will emerge is the balance between intrusion
into employee privacy vs. business benefit. Too little and an opportunity is
wasted, too much and employees will start to obfuscate the system.
Cloud
While Cloud technology will have a major role to play, many enterprises will
still want control of their servers and databases for a variety of security of
data and quality of service issues (see diagram, right).

CONTENTS
• Introduction
• Lecko Analysis of 21 software solutions

SOFTWARE ANALYSIS – SOLUTIONS COVERED (TO BE COMPLETED)
• Bluekiwi
• Calinda*
• Chatter
• Clearvale
• Confluence
• ExoPlatform**
• Google
• Hoozin*
• HumHub**
• IBM
• Jalios*
• Jive
• Liferay
• Knowledge plaza
• Microsoft
• (Microsoft 365 + Yammer)
• Yammer only
• Podio
• Sitrion + Sharepoint*
• tibbr
• Xwiki**
• Zyncro
Software solutions analysed in this Report UK available solutions not yet covered by this Lecko report
Huddle
Huddle is a cloud-based collaboration service that will securely store, access, share, sync and work on
files with everyone they need to - regardless of whether they are inside or outside of an
organization's firewall. The service users can work together effectively on content from wherever
they are, via whatever device they’re using – PC, laptop, smartphone or tablet
Slack
A relative newcomer but growing fast. Slack is a team collaboration tool. Slack offers persistent
chat rooms organized by topic, as well as private groups and direct messaging. Slack integrates with a
large number of third-party services and supports community-built integrations
Drupal**
Drupal is a very powerful open source software platform, with many different modules to
handle aspects of an enterprise’s workflow. It has a number of Community building and social
networking modules and is continually adding to its functionality. Drupal is popular in the UK, and
functionality is typically installed by companies themselves or Drupal consultants
Noddlepod
Noddlepod is an online community tool designed to enable mutual support in the application of
learning. Core functionality is focussed on facilitating collaboration, organising knowledge and
facilitating workflow. It’s customers are focussed in the public sector at present but it has taken
additional funding in 2015 to build out the offering further
Our aim is to analyse these solutions over the coming year.
Lecko analyse more solutions than we have presented in this report, but we have taken out those that are very specifically for
the French market. Those we have included are solutions where we know there are customers or suppliers in the UK market, or
have expressed an interest in the UK. We have also listed with a (*) those that overlay Sharepoint (a very popular UK solution)
and those that are deliberately Open Source in structure with a (**)

innovation | digital transformation | value creation | (r)evolution72
New in 2014 Ergonomics Strategy and position
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BLUEKIWI
blueKiwi is a ready-to-use social network solution, distributed as SaaS and a historical French player in ESN. The solution
mainly focuses on conversation spaces, within which different types of content can be shared (messages, documents,
links, ideas, questions, polls). The shared content has its own conversation thread and populates the newsfeeds of the
communities and the users. The solution has advanced page and rendering customisation features for a full SaaS
solution. blueKiwi can now be used as a community platform, social network or even company intranet with the use of
the solution's CMS functions.
Leader Specialist SpecialistSpecialistSpecialist
Responsive / Web App
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There is very little news for blue Kiwi in 2014 but
a release has been announced in February 2015
to further encourage the solution's roadmap. The
work done for Atos on the scalability of the tool
and its performance will enable blue Kiwi to offer a
more fluid tool, capable of handling the contexts of
very large companies (more than 100,000 users at
the same time) without slowing down.
An ergonomic overhaul of the publication
functionality has also been announced. It will
enable the publisher to offer newsfeeds with all
of the important information present without
needing to click further. Lastly, the overhaul
of mobile applications enables a consistent
navigation experience regardless of the terminal
used by the end user.
BlueKiwi has a visually rich interface, which
reflects the solution's complex potential. At first
glance, the tool is fairly complex to master
compared to pure player ESN solutions, but
page customisation features enable platform
coordinators to guide users towards important
content and uses (the user's homepage is
customisable as are the pages of each community).
Configuration work therefore enables a navigation
experience suited to the context of each
company to be offered. It is worth noting that the
ergonomics on mobile devices is quite good,
with access to all of the platform's features.
blueKiwi now targets companies of all sizes,
with a complete SaaS tool that can respond to the
contexts of large companies and is integrated into
Microsoft Office, Sharepoint and instant messaging
tools.
The publisher, bought out by Atos in 2012, has
dedicated a lot of resources to the implementation of
the tool within a large enterprise structure,
working in particular on the scalability of
performances and the reliability of the tool.
The solution has, however, only changed slightly
from a functional point of view in two years, and
blue Kiwi has lost some of its influence on the
French market.
The good references acquired before 2012, and the
Atos project, help the publisher to retain legitimacy
on the market. blue Kiwi is also expected to
clarify its strategy in 2015, a strategy that has
been rather opaque up until now (the "Zero mail
initiative" stance announced by Thierry Breton
upon the takeover has not really affected the
solution and the distribution of the tool).
Web

BLUEKIWI
FUNCTIONALANALYSISBREAKDOWN

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CALINDA
CALINDA is a publisher of collaborative solutions (including, but not limited to, add-ons for Microsoft products).
The offer consists of Social Factor, a social add-on to Sharepoint (contributions to microblogging, production of
collaborative uses, etc.), Business Guest (a tool for collaborating securely with users outside the organisation, even if
the Sharepoint infrastructure is installed where you are), InsideOut (creation of mobile applications for displaying certain
Sharepoint of other content) and lastly electronic signature solutions.
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CALINDA has mainly concentrated its efforts this
year on its electronic signature tools, available
with offers for each sector (Real Estate, Mutual and
Laboratories).
These tools give field sales professionals mobile
tools to manage the sales process from A
to Z (the salesman can get his prospect to sign
on a tablet using contracts saved elsewhere,
for example in Sharepoint), and can only access
information that is useful to them. Other uses
can also be imagined, such as the signature of
inventories, reports, etc.
The ergonomics of the electronic signature tools
is excellent, designed from the end user's point
of view and considering the terminals of choice.
Social Factor and Business Guest supply the tools
for uses that are missing from or not adequately
covered by Sharepoint with simplified ergonomics.
The publisher is diversifying its offer more
and more, now offering a catalogue of specific
applications to supply tools to different
collaboration segments. CALINDA has recently
moved into the electronic signature field, which
points towards a repositioning in certain business
lines or certain processes in the company. This
strategy is necessary following the integration of
Yammer into the Microsoft offer.
Social Factor is still a good add-on for Microsoft's
customer-hosted offer.
SpecialistLeader Leader
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External
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LeaderSpecialist

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CHATTER
Chatter is the social network from the publisher Salesforce, a CRM specialist. Originally, this solution was designed
to enable CRM process players to communicate, but has evolved into a comprehensive offer that can be extended
throughout the company. The tool comes in the form of an evolved microblogging thread and communities (groups)
themselves made up of discussion threads. The tool favours simplicity.
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Salesforce develops its collaboration solution
externally, adding support community
management intended to supply the tools for
internal/external dialogue, but also integration
into social networks (Facebook, LinkedIn, etc.) to
enable external users to log in using their accounts
on these tools.
Lastly, Salesforce adds a Dropbox type service
to its offer, Salesforce Files, and two-way
integration with Microsoft Sharepoint.
The publication’s features, inspired by tools
on the market (Microsoft Office in particular)
are ergonomic and easy to use. The central
administration functions are, however, more
difficult to access.
In a context addressed at the public sector, Chatter
also enables the creation of web platforms that
meet accessibility standards, with alert tools
based on the RGAA reference base. The publisher
also offers specific modules through an integration
service.
The publisher's strategy is quite specific: Chatter
is not the tool that makes Salesforce unique,
only the integration into the CRM offers an added-
value cumulative solution. Salesforce mainly
distributes its tool through its CRM clients, and
expands its offer thanks in particular to the
Chatter solution, which has won over some large
companies. But Chatter can, on its own, also supply
tools to companies wanting to set up a social
network.
The tool is designed to retain simple features
and the publisher focuses on two collaboration
areas: external communities, for which smart
integration with the CRM has been ensured, and
productivity. This last segment, a recent addition
to the Salesforce offer, also relies on
Salesforce Files and integration into Sharepoint.
OperatorOperatorOperator SpecialistSpecialist

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CLEARVALE
Clearvale from Broadvision is a classic collaborative platform (spaces for sharing documents, conversation threads,
social network), with the special characteristic of managing several networks within a company: the internal network,
the external network (clients and end customers) and potentially other networks. Users can easily identify the
collaboration context they are in and they have a central interface enabling them to incorporate content from the different
networks.
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In 2014, the publisher developed built-in instant
messaging throughout the tool (available
regardless of the collaboration context).
Other features have been added such as the
introduction of push notifications, in addition to
the mail alerts that were already in place. Users
can now easily discuss the information they are
sharing.
File sharing has also been redesigned to make
it accessible whatever content is being shared
(before, you had to be in the file content).
The tool's ergonomics is average as the tool has
a substantial history. The concepts are easy to
assimilate and each user has personal organisation
spaces making the tool easier to adopt for personal
productivity.
Broadvision operates in the digital workplace
field, hence the release of VMoso, a user-centric
tool that amasses content from email, the social
network and instant messaging within a single
mobile or desktop interface. VMoso is branded like
Microsoft Delve: a tool for simplifying employee
access to information.
Broadvision's strategy is therefore to supply
the tools for all of the collaboration methods
(excluding office solutions) of companies of all
sizes, combining the power of its corporate tools
(Clearvale) with that of its tools focused on user
productivity (VMoso)
Operator Operator
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Operator Operator

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CONFLUENCE
Launched in 2004 by Alessia, Confluence is a collaborative tool that focuses primarily on the use of wikis. The solution
can be used to create spaces addressing a large variety of uses: team intranet, project areas, mutual assistance or
innovation communities.
With its advanced file structure and browsing management options, the solution also facilitates the construction
of knowledge bases. Confluence also offers a market place with lots of modules for addressing specific needs.
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Alessia has worked hard on the integration
between Confluence and JIRA (another of
its products dedicated to bug tracking and
project management). The shift from JIRA to
Confluence becomes more natural (for example,
the option to convert Confluence content into
a Jira ticket, contextual feedback of information
from JIRA directly into Confluence,
automation and formatting of statuses), thus
reinforcing the product's ability to address project
management and decision-making
requirements. Ergonomic developments make it
easy to enter information and help users to
navigate the interface more easily.
The solution has a modern design and an easy-
to-use interface. The effort of understanding the
solution is down to the administrators. There are
many configuration possibilities but scripts need to
be written from a certain level. This is accessible to
non-developers but training is required.
Originally operating in the collaborative content
management market (wikis), Confluence now
competes in the knowledge management
and process management segments.
With its market place and its ability to easily
incorporate new developments (by coding the
desired macros directly in front-office), the tool
offers an interesting base for implementing
approval procedures, status management or
a file structure for content. All in all, a very
interesting alternative to SharePoint with a
simplified interface. Confluence targets any
companies sizes.
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CONVO
Convo is an American collaborative solution (formerly known as Convofy) that focuses on the creation of
spaces dedicated to project management and co-publication. The main advantage of the solution is that it offers a
document viewer that has an annotation system and instant messaging. These features are also available with the
mobile applications offered by the publisher. Using navigation tab, the tool enables the user to build a real working
environment and work on various content at the same time. Convo is modular and content can be recovered from
external platforms (Dropbox, GDrive, Box).
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The introduction of instant messaging is the main
few feature from the publisher in 2014. Users
can communicate whatever the device used
(desktop or mobile) and manage their availability
level. Other new features include integration with
Google Drive, Dropbox or Box, overhaul of the
Android application and the development of a
Chrome extension. This enables users to continue
conversations on the platform from any web page.
The tab navigation system provides users with
flexibility and encourages multitasking.
Content is accessed exclusively through a news
feed, which complicates use (and subsequent
access other than by searching). The tool focuses
on processing "hot" information. The publisher has
made a great effort to offer ergonomic and easy-
to use mobile applications.
The publisher aims to specialise in applications
dedicated to "small" team collaboration and
email generation tools (such as asynchronous
co-publication of documents). Convo provides
turnkey working environments,
thusmaintaining a simple approach, in the tool and in
the SaaS distribution.
The publisher targets all sizes of company
and relies on the viral nature of its offer to expand
within these companies.
Lastly, integration with SaaS personal document
management tools (Box, Dropbox, Google Drive)
enables companies with these tools to add to
their catalogue of services a dedicated project
management platform, bringing in documents
hosted elsewhere.
Specialist Operator
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eXo PLATFORM
eXo Platform is a French open source company founded in 2003 by Benjamin Mestrallet. Its product started out as
a CMS. Having quickly assumed collaborative features, eXo Platform took a turning point two years ago (with version
4). Its aim was to become the leading open source platform on the collaborative intranet market. The tool has all of the
basic functionalities but stands out from the competition thanks to its CMS features that allow the platform to be
customised on demand. It is more of an enterprise social collaboration platform than an ESN.
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In 2014, eXo Platform consolidated version
4, which was released in 2013. In addition to
technical improvements and the implementation
of patches, a notification system was added, video
was integrated into the chat module and the user
experience of the calendars was redesigned.
Despite having some of the richest functions on the
market, eXo Platform offers a product with a clean,
well-designed interface. The lateral navigation
offers users clear segmentation between the
different types of corporate content and work
spaces. The solution becomes increasingly complex
the more you move towards more advanced uses
such as content management. From a mobility
point of view, the solution offers user-centric
mobile applications to make it easier to access
news, messages and personal documents.
The publisher offers SaaS and on-
premise solutions with average tariffs of €3 per
user per month (perhaps even less depending on
the size of the company). Competitively priced,
eXo Platform also stands out thanks to its open
source model and its approach based on the
combination of a powerful CMS engine and an
enterprise social network.
LeaderSpecialist Specialist SpecialistSpecialist

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GOOGLE APPS
Google offers a suite of SaaS office/collaboration applications, distributed either free of charge to individual home
users, or as an enterprise offer with some additional administration features (but a similar functional scope). The main
components of the Google Apps suite are email, diary, contacts, Drive (personal document manager, co-publication of
documents), Sites (customisable web pages), Google + (enterprise social network + communities), Hangouts (instant
chat), etc. The components are fairly independent of one another, although efforts are being made to gradually
integrate them, and are accessible separately from the user's point of view (from a menu on each page).
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Google developed all of the components of
its suite in 2014, with frequent releases. The
Google Drive interface has been redesigned and is
now similar to traditional document management
tools. Similarly, the Hangout interface has been
redesigned to make it available from each
component of the suite, with the option of starting
video calls or chats in just one click no matter
which page the user is on.
Lastly, a lot of work has been done to integrate
the components, with the option of easily sharing
links to Google documents on Google +, plus
access to the social profiles of users directly from
email.
Google has defined the ergonomic standards
of certain uses on the collaboration market, in
particular the co-publication of documents. The
interface is user-centric and has been designed
for general public users. It is therefore very easy
to use.
The mobile applications are also cutting edge,
with each component of the collaborative suite
having its own application.
The ergonomic limits are reached as soon as you
want to customise the rendering of the platform
and fit it into a context of communication/
company or department intranet. (branding,
etc.). Development is required to create
customised spaces shared with all users of a
department/business line.
Google is now the main competitor to Microsoft
Office 365, and with the IBM suite, is one of the
few vendors to offer an office + collaboration
solution designed for all sizes of company. The
publisher's pricing model is simpler (but not
necessarily better), with a fixed repeat cost each
month. Google has reinvented collaboration
and many vendors have drawn inspiration from its
offers (including Microsoft and IBM, in particular
with their personal document management).
In our opinion, Google's offer is still limited when
it comes to supplying tools for the whole
collaborative scope of large companies,
particularly with regard to internal/external
impermeability (Google + is not fully partitionable)
and the level of rendering customisation options.
The publisher is now looking to reposition Google
+ at the centre of its offer, to turn it into
tomorrow’s social intranet. Integration with the
other components has begun and points towards
future improvements.
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HOOZIN
Hoozin is a collaborative solution built on a Microsoft Sharepoint base. Unlike Sharepoint, collaborative uses are
natively and ergonomically managed. Information runs through newsfeeds built into communities and sites.
The platform therefore presents a simplified offer: accessible project spaces, communication areas and social network.
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The Hoozin offer also has a new whiteboard
application. The whiteboard can be used to discuss
a document in an ergonomic way. Users can add
notes, post-its and information and they can move
the pages of the document around and lay it out as
they wish. Tools are therefore supplied for different
uses, such as brainstorming, co-publication and
revision.
Hoozin has also provided simple publication
workflows in the tool designed for editorial teams.
The tool is easy to use and ergonomic. It has a real
advantage over the Microsoft offer as it clarifies
proposed features and usages for the end user.
The side navigation bar structure can, however, be
confusing.
The solution's look & feel is modern and attractive.
Hoozin maximises its youth factor (the solution
was released in 2012).
The publisher markets itself as an alternative
to the Microsoft offer, either before or after a
Sharepoint project is created. Hoozin is based
on the simple observation that the majority of
customers do not need all of the features
(and complexity) of the Microsoft tool. By offering
a simplified, more ergonomic solution focused
on basic functionality, Hoozin is winning over
practical small and medium-sized companies
whose IT departments do not want to enroll on
long development projects.
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HUMHUB
HumHub is a young open source enterprise social network solution that was released in 2014. The platform supplies
the tools for uses such as project management (management of project schedules and documents, task management,
synchronous co-publication), communities of practice, etc. The platform can also be used to develop new
complementary modules that can be shared with the community in the market place.
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Released in 2014, HumHub currently offers a core
set of basic features dedicated to collaboration
(calendar, document and task management,
timeline, etc.). The tool also offers a social
directory and advanced tools for coordinating
communities (possibility of automatically signing
users up to certain communities depending on
their group).
The market place is being developed
gradually and at present only has around ten
complementary modules (Breaking news, Etherpad
Notes, Calendar, Tasks, etc.).
The recently launched product meets web
standards in terms of design and ergonomics.
The interface is attractive and the tool is
very easy to understand. The challenge for the
publisher will be to successfully maintain this level
of quality as additional modules are developed.
The publisher targets small and medium-sized
enterprises, but also has organisations from the
charity and local authority sectors amongst its
first clients. HumHub emphasises its flexibility and
the solution's ability to supply the tools for
specific collaboration contexts, based on the
options for developing business line modules.
The publisher has (surprisingly) decided not to
offer a hosted mode and distributes its tool free
of charge, selling complementary development
services.
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IBM
IBM offers a collaborative suite made up of IBM Connections, a user-centric social network component, and IBM Filenet, an enterprise
document management tool. IBM Websphere supplies the tools for the "web content management" part, which can be integrated into the
collaborative offer. IBM solutions its collaborative offer either with just IBM Connections, or with IBM Connections plus the CCM module,
which gives basic documentary features (but not as many features as Filenet), or with IBM Connections + Filenet. The user therefore gets
a community platform with an activity thread incorporating all of the information from its network and its communities, and can access
enterprise EDM if Filenet is selected, or community EDM if CCM is chosen instead. IBM also offers a document co-publication module,
IBM Docs, which is fairly similar to Google Drive but can be installed on the customer’s infrastructure.
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IBM has done a great deal of work on personal
file management, in particular on the ability users
have to synchronise their personal files across
various terminals or collaborate (co-publication,
comments) on documents, including while on the
move.
Content (documents and other content) can now
be previewed in the news feed itself, which has
been improved to make the information easier to
read.
Lastly, management of external users (partners,
customers, etc.) has been improved, in particular
with the cloud offer.
The interface is rich and may require graphic
customisation work to highlight the essential
features. The tool's modularity and its connections
with other IBM products (such as FileNet) do not
always facilitate general understanding of the
product. However, the implementation of Outlook
and Desktop plug-ins, by making the social network
transparent, can make it quicker to master.
Massive effort has been put into the mobile and
tablet applications, which are amongst the
most ergonomic on the market.
For some years now, IBM's strategy has been to
simplify management of the life cycle of a user's
content as much as possible, from receipt of
an email to capitalisation in a knowledge bank,
regardless of the tool used. This disruptive vision
has taken time to be put into practice in the IBM
offer due to the immaturity of the market. The IBM
offer is targeted mainly at medium-sized and large
companies, although the cloud offer, which is not
heavily promoted, may suit smaller enterprises. The
IBM email solution will be developed in 2015 with
Verse, a new smart email client, to remain in line
with this strategy.
IBM is currently struggling to make a place for itself
in email and office solutions area, with Microsoft
and the emerging Google hindering its ability to
put its strategy into practice.
However, IBM's tools, in particular IBM Connections,
integrate fully into Microsoft tools, enabling the
publisher's vision to be realised, including in a
multi-publisher context.
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JALIOS
jCMS is a generalist rich content management solution, competing with Sharepoint, capable of managing Xnet sites,
collaborative spaces, documents and even the social network.
Above all, jCMS enables trained administrators to create fully customisable communication environments (rendering,
workflows, etc.). The "collaborative" and "social network" modules allow basic collaboration features to be added
(pre-solutiond to make them easier to use), as well as advanced customisation features. The native solution requires an
integration service to be usable in a business context.
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Jalios launched version 9 of its jCMS product in
October 2014. The main focus of the publisher
this year is the user experience (particularly on
the go). The tool has therefore been completely
redesigned to offer a responsive design
interface in keeping with the "progressive
disclosure" logic (meaning that features of no
use to novices can be hidden). The overhaul
has been a success, accompanied by a
series of developments, particularly on the
JDrive (personal document management tool), or
even on integration (Evernote module, GDrive,
etc.).
Because of its wide range of features, the tool
can be complicated for users to understand
and difficult for administrators to manage as the
back-office is extensive. The native ergonomics of
the solution has been improved in version 9, with
more intuitive features, for both desktop and
mobile.
The publisher profiles jCMS as a generalist
tool, competing directly with Microsoft and
IBM in the field of content management
and collaboration within companies. The aim
of Jalios is to make IT departments less
dependent on, or "trapped" by the offers of these
two players, while still offering connectors native to
their office tools and instant messaging clients (for
which Jalios does not offer any solutions).
Jalios remains deliberately non-disruptive and does
not really stand out from standard collaboration
modes, leaving it up to integrators to expand its
capability to that required by their customers,
using basic, generalist components. This strategy
is bearing fruit and enabling the publisher to
continue to gain market share.
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JIVE
Jive is a social network solution that offers per-solutiond collaborative, focused on distinct proposed uses. In just a few
clicks, you can create communication spaces and communities of practice and innovation, each use with its own
template. Jive offers lots of content management features, meaning that the tool can perform a social intranet role
centred around other IS components (on-premise or SaaS) thanks to its many connectors.
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In 2014, Jive worked on its short-term strategy
by developing the "pages" module, which can
be used to create mini Intranets for publications,
in order to improve its positioning on the social
intranet market, and also prepared its long-
term strategy by rebuilding its APIs to make
connectors designed to enhance the market place
easier to create.
Jive also made its platform natively responsive
design (which adds to the native applications
already present).
The tool is very comprehensive and is therefore
intended for mature users, particularly with
regard to the administration features. The look &
feel is modern and attractive and contextual help
is available for end users. However, on the whole,
it can be difficult to understand depending
on how the solution has been configured. An
integration service is often necessary, unlike with
the majority of the ESN pure player competitors.
Jive retains a high-end positioning on the
social and collaborative market, with a tool that
is ahead of the competition, strong marketing
and a high recommended retail price. The offer
is targeted at all sizes of company, although
most of its customers are medium-sized and large
enterprises.
Going forward, Jive is marketing itself as
an enterprise collaborative hub and a social
portal incorporating the collaboration contexts of
each user. At present, the solution is primarily a
social intranet, competing with the market
leaders (Microsoft, IBM, Jalios, etc.) in this
segment.
It should be noted that the publisher continues to
make a loss each year and has not yet managed to
make its operation profitable.
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KNOWLEDGE PLAZA
Knowledge Plaza is a knowledge management platform incorporating advanced social features (Social KM). The tool
allows knowledge to be shared in a range of formats (files, links, discussions, questions). It is shared through each
user's news feed. Filing of information has also been simplified and relies on a smart folksonomy logic. Conversations
about content are integrated smoothly into the knowledge base. Lastly, content management functions for this
knowledge are available, allowing coordinators to produce customised knowledge bases.
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In 2014, Knowledge Plaza added collection
templates to its offer, enabling creation on the
fly of new types of content (project records, ideas
contests, meeting minutes, etc.). This enhancement
can be used to further customise the platform to
the specific requirements of each customer.
Knowledge Plaza has also improved its information
filtering system. The smart tabs, which can be used
to create customised views of the knowledge base,
can now be configured further, and have facets
that are visible on the interface.
The tool is simple and ergonomic compared to
traditional knowledge management platforms.
The publication interfaces are notably simpler, as
are the search interfaces, which are clear and use
faceted filters. The solution has an attractive, clean
look.
Knowledge Plaza is clearly established in the
social KM segment, where it has a completely
unique solution in terms of staging of its tool.
The publisher aims to supply the tools for all
types of collaborative project in which knowledge
management is a major component.
This unique positioning enables Knowledge Plaza
to stand out on the market and to win customers
of all sizes.
Knowledge Plaza has also enhanced its product
with new solutions (collaborative intelligence,
document base, social CRM, communication) as
alternative versions of its platform. A message that
somewhat contradicts the Social KM positioning,
which may hide the strengths of the solution.
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LIFERAY
Liferay is an open source content management tool, a toolbox used for developing websites and intranet sites as
well as collaborative, documentary and social platforms. The tool is available as a community version or an enterprise
version, which has the addition of advanced support and administration functions (technical monitoring).
Liferay is used to build Intranets or collaborative platforms with either customised structure (community and sub-
community file structures to reflect the structure of the company) or customised content (complete freedom of
configuration and display of content). The tool also natively offers a social network module, Liferay Social Office,
adding management of rich profiles, microblogging and solutiond conversation communities.
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No new features were added to Liferay in 2014.
The latest version (6.2) was released in December
2013, with easier document management,
improved technical robustness for the platform
and the addition of tools for managing mobility.
The publisher is actively preparing the release of
Liferay 7, scheduled for the second quarter of
2015. In the pipeline are the overhaul of publication
ergonomics (improved Wysiwyg), geolocation of
content, implementation of Elastic search, etc. This
major version will focus mainly on content
management and publication features, with
relatively few additions for the social part (option
to mention a user from any content, addition of
notifications for collaborative content, etc.).
Confirmation that Liferay will maintain
its positioning as a corporate content
management (WCM) tool.
Liferay's front-office ergonomics relies primarily on
the integration work done upstream, but version
6.2, which was released in December 2013,
facilitates mobile use of the Liferay platforms by
offering a genuine development framework for
mobile pages and content. Only some front-office
publishing features are missing to give a user
experience on a par with the most comprehensive
tools.
The back-office ergonomics, which is important
for content management software, is quite good
compared to the WCM tools on the market,
thanks to a graphic overhaul and better integration
between front and back-office (preview tools,
dynamics links to publish publications, etc.).
Liferay is designed for companies of all sizes
with the resources (financial and human) to fund
a development project as the native solution is
too restrictive compared to the SaaS players.
Increasingly present in large companies, Liferay
originally operated in the CMS market and has
gradually acquired collaborative features.
Limited in its native social functions, Liferay is
particularly suited to companies who want to keep a
strong "traditional" communication/collaboration
dimension: a corporate information portal,
department or company intranet, and/or
content management platform. The social
features present enable uses adapted to the
maturity of the users.
Liferay's strategy is mainly based on maintenance
of a community of developers unrivalled
in the open source world, and an extended
network of distributors/integrators who have
become experts in the product and distribute it,
relying little on the publisher.
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MICROSOFT
Microsoft's collaborative offer consists of several tools: the Sharepoint content management platform, which is also the
collaborative platform of the offer, the Yammer social network, which is only distributed as SaaS, instant messaging with
Lync and Skype (only available as a client) and lastly office tools (Office and Outlook), which we will dwell on less.
Microsoft solutions its collaborative offer in the cloud within Office 365, which includes all of the aforementioned tools,
integrated together. The on-premise offer is less well stocked, with Yammer replaced by a module of Sharepoint 2013,
Newsfeed (more limited than Yammer). The user therefore has collaborative platforms, integrated into its offline and online
office tools, but also personal productivity tools (OneDrive for document management, Lync for instant messaging, etc.),
in a unified environment.
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Microsoft has presented the Office Graph format
(modelling of links between users, the content they
share, their centres of interest, etc.) to enable the
creation of applications to take advantage of the
social graphs and interest graphs of each one. This
was recently apparent from the release of Delve,
an application enabling Office 365 users to access
a complete view of the documents relevant to
them, regardless of the application in which they
are shared (Office, OneDrive, Sharepoint, Yammer,
etc.).
Yammer is also becoming better integrated
into Office 365, in particular for document co-
publication, conversation and synergy between
Yammer groups and the Sharepoint collaborative
space. Integration is expected to continue in 2015!
The tools in the Microsoft collaborative suite are
rather ergonomic, but the whole thing is actually
very complex to understand for an average user
(particularly when it comes to understanding
the uses of each tool). The graphic universes
of Sharepoint and Yammer have not yet been
integrated and the administration interface of
the first is very complex, reflecting the
tool's complexity and possibilities. An in-depth
integration service is needed to shed light on the
essential features for each organisation, including
the Office 365 offer.
Microsoft markets itself as a publisher that can
supply the tools for all of the collaboration
modes within organisations of all sizes. In
2013, Microsoft turned a strategic corner focusing
its marketing and R&D efforts on the Office
365 cloud offer. Yammer is marketed as a
social layer of the offer, into which the other
components are integrated. The on-premise offer
is in fact less rich than Office 365 exclusively in the
Cloud.
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MICROSOFT - YAMMER (STANDALONE)
Yammer is an enterprise social network exclusive to the cloud, offered by Microsoft as part of Office 365 or standalone. The
publisher originally offered a microblogging tool similar to Facebook in terms of features. Bought by Microsoft in 2012,
the tool has since evolved: integration into the Office 365 suite means that documents can now be co-published and
certain Sharepoint content socialised. Yammer allows each user to easily create project communities, communities of
interest or private/public conversation spaces. The interface is very easy to use and the key features are highlighted and
usable from the outset.
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Since it was bought by Microsoft, the new features
mainly concern integration between Yammer
and the tools in the Office 365 suite. This
is illustrated, for example, by the integration of
widgets and Yammer applications into SharePoint,
publication options from SharePoint to Yammer or a
uniform navigation bar in Office 365 and Yammer. If
Yammer is considered independently of O365,
the product has changed very little. However,
there have been improvements in terms of the
mobile applications, notifications and geolocation
of content.
The development cycle of Yammer is short
(around one week) and each time takes into
account feedback from users about new features
introduced since the first versions. This method
has meant that the tool has remained highly
ergonomic and easy-to-use, including for novice
users. These principles were not threatened by
Microsoft's acquisition of the product. Yammer
also offers mobile applications that are just as
ergonomic.
Microsoft intends to market Yammer as a cross-
functional social component in its Office 365
offer (i.e. a collaborative and social base integrated
into tools such as Sharepoint, Office, Outlook, etc.).
This promise is gradually becoming a reality for the
publisher's products as Yammer is not capable of
being a social infrastructure component at this
stage. The tool differentiates between cloud
and on-premise solutions in Microsoft's strategy,
in order to push customers to choose the cloud
offer (the on-premise offer has no equivalent to
Yammer). As a standalone solution, the tool is
deployed virally as a free-of-charge offer that
enables users to create their platforms in a few
minutes. Yammer is targeted directly at employees
with its free offer, which the company can then
upgrade to access the administration functions.
This positioning had enabled Yammer to spread
within companies before the publisher was taken
over by Microsoft.
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PODIO
Podio is a Danish publisher that offers a SaaS collaboration application. The platform is based on apps, which in Podio
consist of content that is fully customisable by the administrators of each work space. These types of malleable content
can be used to contextualise the use of work spaces to a business line use. For example, we can create a "contract" style
of content for a sales team, consisting of a document, a customer, an amount, a status, etc. Podio also offers a market
place for importing apps created by other users. Unlike Sharepoint or an equivalent, the types of content can be created
with no development in Podio.
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The publisher continues to regularly develop its
solution. With a view to enabling companies to
reproduce business line processes, Podio now has
complex workflows that can be linked to apps,
and summary statements for creating dashboards
to manage business line processes. Many SaaS
applications have also been added to the catalogue
of plug & play products (Twitter, Google Apps,
Evernote, MailChimp, GoToWebinar, etc.). Podio
also continues to develop its mobile applications.
Podio can be used to reproduce complex
business processes with interfaces that are
still easy for the end user to understand. A
new business object can be created in just a few
clicks and publication is done directly in front
office. Contextual help is available throughout
(and can even be customised). The interfaces are
uncluttered and meet web standards. This same
level of quality can be found in the mobile
applications. It should, however, be noted
that the legibility of the newsfeeds becomes
increasingly complex as new business objects are
installed.
Podio markets itself as a collaborative platform
able to supply the tools for various business
line processes within companies and therefore
requires prior identification of content that can
populate the work spaces. The solution therefore
stands out from other market players who
are either generalists or operate only in certain
business segments.
More intended for small or medium-sized
structures who would not have the necessary
resources to use a large number of applications,
the tool is mainly distributed via its freemium
offer and the publisher has relatively little
presence in the French ecosystem.
The publisher now distributes its offer via its free
platform, and has little presence in the French
ecosystem (few sales teams, distributors, etc.).
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SITRION
Sitrion (formerly Newsgator) markets the Social Sites product, an add-on for the Microsoft Sharepoint tool.
Originally marketed as a complement in the social sphere (in particular microblogging), the solution has diversified and
now covers certain uses that the Microsoft tool does not: innovation (management of ideas and their life cycle),
communication (availability without development of features to highlight content), mutual assistance (smart questions
system that lists for the user the questions already asked on the subjects in question), etc.
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Sitrion has developed its ONE offer, which aims to
give organisations a mobile application enabling
them to incorporate all of the content and
documents necessary for each user. This content
and these documents from cloud products (Office
365, Salesforce, etc.) or hosted products such as
Sharepoint or SAP. Sitrion is improving the ergonomics of Sharepoint,
particularly for microblogging, the addition of a
central dashboard populated with suggestions
from the tool, and the addition of contextual help
throughout navigation.
The takeover of Yammer by Microsoft and the
announcement of a strategy resolutely focused
on social have forced Sitrion to adopt a new
position.
Sitrion is now seeking to move away from
dependence on the Microsoft offer by
diversifying (takeover of an SAP integrator,
introduction of hubs to establish dialogue between
SAP and Sharepoint platforms). The Social
Sites solution does, however, remain of some
interest, particularly for organisations who have
chosen a hosted version of Sharepoint and who
do not therefore have the power of Yammer. The
Sitrion offer manages, in this case, to make
up for the absence of Yammer.
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tibbr
tibbr is a social network solution developed by Tibco, a specialist in integration between different components of the
IS. This DNA can be found in the solution, which is a real social portal that can be integrated with many SaaS
applications (it has a catalogue of more than 30 applications), but also through development with applications installed at
the company.
The solution is presented in the form of an activity feed in which the user receives messages (from tibbr or from social
applications integrated into tibbr), and responds to them directly from tibbr. The messages are categorised by subject
and the special things with tibbr is that each subject is itself a work community, with management of participants,
readers, etc. The subjects are filed in a general file structure, which is used to model the platform's knowledge base in a
fairly simple way.
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The application evolves at a steady rate. In
2014, tibbr added integration into on-premise
Sharepoint 2013, more complete than that offered
by Microsoft in its on-premise offer.
The web page creation application has also been
redesigned to make publication simpler, and can
be used to create mosaics of content laid out in a
very simple way, like in Scoop.it. The content may
be either internal to tibbr or external (social media,
web articles, etc.).
tibbr also innovates by adding a "VIP" concept:
these are users selected from the members of
the network, whose publications constitute a
customised activity thread, a sort of "local network"
to avoid drowning under the weight of messages
sent by all users.
The tool has an attractive look & feel and can be
picked up immediately (homepage, reading and
writing in the flows). The subject concept, which
also models work spaces, can be disconcerting to
start with, but is effective in the long run. Similarly,
the freedom the user has to choose the apps to
be connected makes things complex for a novice.
On the go, tibbr is at the cutting edge with a
responsive design mobile web interface and
dedicated Android, Black Berry, iPhone and
Windows phone (beta) applications, all available
for tablets.
Tibco sells its product in the digital workplace
market, incorporated into the user's tools (office
productivity) and enterprise tools. tibbr is a social
portal integrated into the user's business line
applications.
This positioning is now well ahead in terms of market
maturity and the publisher will mainly appeal to IT
departments or functional departments wanting to
offer their users an integrated approach, or
small and medium-sized companies with lots of
SaaS tools. The social foundation is still a good,
simple ESN tool, the competitive edge of which
comes from the quality of its interfaces (mobile in
particular) and its flexibility.
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XWIKI
XWiki is a content management solution allowing organisations to create knowledge bases, websites or Intranets
(amongst other things) using a powerful wiki engine, within which scripts can be written to send the right information
to the right place. The solution is open source, highly modular and can be configured on demand to stick as closely
as possible to the context of the client organisation.
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XWiki updated its interface in 2014, working on a
responsive design rendering: magento, inspired by
bootstrap. It was totally rebuilt (wikis, profiles,
but also administration interfaces, etc.).
The publisher has also worked on its content block
addition interface (panels), to make it easier for
the user to understand, and on many small new
features (graphic display engine, native heritage of
access rights between a wiki and its sub-wikis, etc.).
The solution's new templating gives an attractive
look & feel on a par with the competition,
including for the administration functions. The
ergonomics of the solution is, however, dependent
on the integration service provided and can be
customised in great detail. Lastly, it should be
noted that depending on the modules chosen the
ergonomics can sometime be unequal.
The publisher's financial model is to distribute its
tool free of charge (via an extended distribution
network), and to only get people to pay for support,
training and certain specific developments (XWiki
therefore playing the role of an integrator).
The strategy is therefore in keeping with this
positioning, namely to offer a tool with a
low entry cost, simple customisation and
strong development to allow integrators or IT
departments with suitable skills to use the power
of the technology. The successful technological
gamble has given XWiki a recognised positioning
in the market.
SpecialistLeaderOperator OperatorOperator

Functional
ergonomics
intuitivity
Look & Feel
Dedicated
app
Knowledge
External
Processes
community
YOOLINKPRO
YoolinkPro is a social network solution placing emphasis on being easy to use. The tool allows communities to be put in
place. These can then easily be customised based on the business line of the organisation. Yoolink favours the
ergonomics of its solution rather than features, and in fact offers one of the most visually attractive tools on the French
market. The solution will prove excellent for sharing best practice and managing mutual assistance or business
intelligence spaces.
69
100
To deal with the information overload
phenomenon, the publisher has done major
work to overhaul its search engine. In addition to
broader indexing of content, an interface is now
available for filtering search results depending on
their obsolescence.
To facilitate community coordination work, it is
now possible to create surveys and associate
email notifications when a message, a question
or an answer is published.
Lastly, within a community, an FAQ type of space
can be constructed to give answers to frequently
asked questions.
The ergonomics of the product has been carefully
designed and now ensures a product that is very
easy to use. The target uses are in the picture and
the tool has excellent intuitivity. The only downside
is that the look & feel has not changed much in
recent years, moving further away from web
standards.
The YoolinkPro solution is marketed as an ultra-
simplified and ergonomic social network.
Thanks to its solution and its proximity to the
French market, the publisher succeeds in creating
success in companies of all sizes, although the
solution seems particularly suited to small and
medium-sized enterprises.
At the same time, Yoolink is continuing to develop
its Social CRM offer: "You Don't Need A
CRM" (launched a year ago). The idea is to
offer a platform that encourages the
commitment of prospective customers, and the
implementation of virtual exchange workspaces that
are potentially able to provide opportunities. This
well-marketed solution socialises the
customer relations process in a YoolinkPro
environment.
Specialist SpecialistSpecialist Operator
Operator

Functional
ergonomics
intuitivity
Look & Feel
Dedicated
app
Knowledge
External
community
ZYNCRO
Zyncro is a social network solution targeted at small and medium-sized enterprises. The platform is a collaborative
hub, enabling users who already use several SaaS or other applications to bring them all together in one activity thread
and conversation Community. The user can use which connectors he or she wants and the administrator is able to
define the connectors that will be available. As well as the basic features, Zyncro offers microblogging, document
management, wikis, etc.
41
100
Zyncro mainly concentrates its efforts on
enhancing its list of connectors, and has also
added administration features that were missing
from the tool for management of rights (access,
modification, writing) in communities.
The innovation rate seems to have slowed in
recent months. The ergonomics of the tool is rather average,
because of integrations that are more or less
specific depending on the connectors used.
However, an integration service helps to improve
the basic ergonomics and the solution is easy to
customise through development.
The publisher operates in the SME market, which
already has a lot of SaaS tools. This market
is growing gradually in France but is still
limited. Zyncro is struggling to find its place in
France, mainly due to a lack of commercial
presence and marketing. The offer is, however,
mature and is winning customers in the Spanish-
speaking market. The tool has a large number
of connectors with many SaaS players
(Google, Evernote, etc.) compared with its
competitors.
Specialist SpecialistOperator OperatorOperator

If you would like more details on this work or our ongoing research,
contact us at Agile Elephant:
Email: info@theagileelephant.com
Web: www.theagileelephent.com
Blog: http://www.theagileelephant.com/blog/
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CONTACT US

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