Sonia Singhal provides an overview of how to design a product roadmap. She explains that a roadmap is an executable plan that outlines why an organization needs the roadmap, what will be built, and when. To build an effective data-driven roadmap, she recommends gathering inputs from customers, stakeholders, and operational data to understand user needs and align with business objectives. Themes and technical feasibility should then be considered to prioritize initiatives based on customer impact, business impact, and effort involved. The roadmap should be communicated, collaborated on, and iterated based on measuring results from A/B tests.

5. How to design your next
Roadmap?
Sonia Singhal
Sr Product Manager at eBay
April 30, 2021

6. ABOUT ME
● 9+ years as product manager and entrepreneur
○ Product Manager -elearning platform
○ Product/Program manager @ Apple (Apple Store Mobile Apps)
○ Product Manager/Product Analytics Instrumentation @PayPal
○ Sr. Product Manager B-Stock Solutions
○ Co-Founder and Head of Product -Design My Trips
○ Product Manager IV - eBay
● Background
○ BA (Math and Economics), India
○ PMP, CSM

7. Here’s what we will learn
● What is a Roadmap?
● Why organizations need a Roadmap?
● How to build the Data Driven Roadmap?
● Generate value for A/B Tests

8. What is Roadmap?
Executable plan of
● Why?
● What?
● When?

9. Why Organizations need a Roadmap?
● Defined way to right direction
● Communication tool
● Forces deep thinking

10. What you need to Build a roadmap?

11. How to develop your Roadmap?
● Understand where your product is in its life cycle
● Gather inputs from Market
● Input from customers
● Inputs from stakeholders

12. User Needs
● 1:1 Customer Interviews
● Surveys
● Click-through data
● Stakeholders
● Operational Data

13. Business Objectives (OKRs)
Everything in the roadmap much be tied to at least one of your objectives
Stick to a manageable number of objectives - Two - Five
Focus on outcomes, not output

14. 10 universal business objectives

15. Themes and Technical Feasibility
Technically Feasible
Right Skill sets
Infrastructure

16. Roadmap Themes

17. Prioritization - Science & Art
Data Driven
● Customer Impact
● Business Impact
● Effort Involved
Value/Effort = Priority

18. Communicate and Collaborate
Internal Teams
● Senior Management
● Technical Partners
● Peers
External Teams
● Product Marketing
● Customer Support
● Sales

19. Iterate
Build > Measure >Learn
With A/B Tests

20. Any Questions?
Feel Free to connect with me on Linkedin
https://www.linkedin.com/in/soniasinghal321/