Team Ramen, Creative Shock'20, First Round

1. Finding harmony through food
Solution Template

2. 2 |
Task 1. Solution Template
1
• Restaurant revenue didn’t grow as fast as number of visitors after the re-launch, because…
• Decrease in avg.
number of receipts
during weekdays
• As per Table 1, avg. number of receipts during weekdays
decreased by 35. This means that the restaurant lost a significant
portion of its old customer base, which was loyal to it. This, in turn,
refers to losing a significant source of revenue for the customer.
• Decrease in avg.
revenue per item sold
• As per Table 2, avg. revenue per item sold decreased. This
happened because although both the relevant KPIs increased, the
number of items sold increased at a higher rate. This means that
people were ordering lesser expensive products on the menu
more.
• Decrease in avg.
number of receipts to
avg. number of
visitors ratio
• As per table 3, avg. number of receipts to avg. number of visitors
declined by more than 1/3rd. This means that more people were
coming is groups and ordering together leading to an increase in
cocktails, and not the main dishes.
• Avg. number of
receipts per day
• Avg. revenue per
day and avg.
number of items
sold
• Avg. number of
receipts per day
and avg. number of
visitors per day
Reason
Drivers/ KPIs indicating
this reason Short argumentation

3. 3 |
Supporting materials for Task 1 1
Table 1: Average Number of Receipts on Weekdays
Day Before Relaunch After Relaunch Difference
Monday 49 39 10
Tuesday 50 41 9
Wednesday 49 36 13
Thursday 56 36 20
Friday 24 41 -17
Total 228 193 35
Table 2: Weekly Average Number of Receipts
Day Before Relaunch
Number of
Receipts After Relaunch
Number of
Receipts
Monday 49 82 39 95
Tuesday 50 75 41 87
Wednesday 49 79 36 91
Thursday 56 92 36 92
Friday 24 49 41 128
Saturday 22 42 39 140
Sunday 0 37 111
Total 250 419 269 744
Number of Days Operating in a Week 6 7
Weekly Average Number of Receipts 41.67 38.43

4. 4 |
Supporting materials for Task 1 1
Table 3: Average Revenue per Item Sold
Before Relaunch After Relaunch
Day Revenue Number of Visitors Revenue Number of Visitors
Monday 411 82 323 95
Tuesday 414 75 326 87
Wednesday 460 79 362 91
Thursday 512 92 403 92
Friday 269 49 436 128
Saturday 243 42 488 140
Sunday 388 111
Total 2309 419 2726 744
Average Revenue per Item Sold 5.51 3.66
Decrease in Average Revenue per Item Sold 0.3351

5. 5 |
• “Green Harmony” can increase restaurant revenue by:
• Returning its lunch combo menu during weekdays
• Introduce breakfast special items and combos
• Introduce new combos of salads and cocktails
Recommendation
Argumentation
• These recommendations are based on the following findings:
• Lost customer base: Due to the omission of the previous lunch menu, the restaurant lost its previous
loyal customer base. The introduction of the new menu and omission of the lunch combo has shifted the
peak hour. Returning the lunch combo can bring back the lost customer base and keep the new customer
base coming at a different time of the day as well.
• No Breakfast Special Items and Combos: Although the restaurant started to serve breakfast during
weekdays, its menu remained the same, which, in turn, did not add any new value to the restaurant. The
restaurant can leverage its customer base coming to the restaurant during lunchtime to push its new
breakfast special items and combos.
• Popularity of cocktails: The introduction of cocktails pushed 2 items of the previous menu out of the
most popular menu items. Introducing newer combos of salads and combos will motivate the newer
customer base centered around cocktails to try out salads and vice versa.
Task 1. Solution Template
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