Two months ago, we asked professionals of the financial services industry to go through a survey about marketing and advertising techniques. Over 600 advisors, financial planners and managers of financial/investment firms rated their most successful marketing tools, and shared their usage on social media. We’ve broken down each question in a separate chart to provide as much information as possible

1. Most effective marketing techniques for financial advisors Results based on survey conducted among 650+ advisors in the USA and Canada Advisor Websites™ ©2010

2. What, in your opinion, is the most effective way to communicate with clients?

3. What, in your opinion, is the most effective way to communicate with prospects?

4. Which social networking websites are you using?

5. Which social bookmarking websites are you using?

6. Which social media websites are you using (photos and videos)?

7. Who is responsible for managing online marketing campaigns within your organization?

8. How would you rate your social media experience so far? Has it been worth your time and effort?

9. In the next 12 months, does your organization plan to use Social Media more, less or the same amount you do now?

11. LinkedIn remains the favorite social networking platform for advisors and financial services professionals

12. More and more financial advisors are starting to use YouTube to share videos