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A Strategic Approach To Integrated Marketing

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Advanced Media Productions
Advanced Media Productions

Integrated marketing includes a strategic combination of offline advertising - TV, print, radio, direct mail or display, and online - social media marketing, email marketing, paid search marketing and word of mouth marketing.

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A Strategic Approach To Integrated Marketing May 2008 Louise Rijk Vice-President Marketing and Sales Advanced Media Productions, Inc. © 2008 Advanced Media Productions, Inc.
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Advanced Media Productions, Inc.
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What Is Integrated Marketing? ,[object Object],[object Object],© 2008 Advanced Media Productions, Inc.
Integrated Online & Offline Marketing Today ,[object Object],[object Object],[object Object],© 2008 Advanced Media Productions, Inc.
[object Object],[object Object],[object Object],[object Object],A Strategic Approach to Integrated Marketing © 2008 Advanced Media Productions, Inc.
Integrated Search Marketing ,[object Object],[object Object],[object Object],[object Object],© 2008 Advanced Media Productions, Inc.
Search and Television Advertising ,[object Object],[object Object],© 2008 Advanced Media Productions, Inc.
Offline Influence on Online Search © 2008 Jupiter Research, LLC © 2008 Advanced Media Productions, Inc.
Integrated Advertising & Social Media Marketing © 2008 Advanced Media Productions, Inc.
Integrated Multi-Campaign Tracking ,[object Object],[object Object],[object Object],[object Object],© 2008 Advanced Media Productions, Inc.
Road Map For Strategic Integrated Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2008 Advanced Media Productions, Inc.

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A Strategic Approach To Integrated Marketing

  • 1. A Strategic Approach To Integrated Marketing May 2008 Louise Rijk Vice-President Marketing and Sales Advanced Media Productions, Inc. © 2008 Advanced Media Productions, Inc.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Offline Influence on Online Search © 2008 Jupiter Research, LLC © 2008 Advanced Media Productions, Inc.
  • 9. Integrated Advertising & Social Media Marketing © 2008 Advanced Media Productions, Inc.
  • 10.
  • 11.