1. Food Fraud
Economically Motivated Adulteration
(EMA): Identifying Challenges Ahead and
Mitigation Strategies
World of Food Safety Conference
May 22, 2013 â Session 5 -- 13:45 to 14:30
John Spink, PhD
Director, Food Fraud Initiative
Michigan State University
spinkj@msu.edu
517.381.4491
Http://FoodFraud.MSU.edu -- Twitter @FoodFRaud and #FoodFraud
htt
*
2. FoodFraud.msu.edu
(c) 2013 Michigan State UniversityŠ 20311
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Interdisciplinary Engagement
⢠Leadership, training & collaboration initiatives
⢠Food safety, education, training, and outreach
initiatives
⢠Enhancing communication
⢠Evolving role of science and academia
⢠Partnerships in action
â State of Michigan
â GFSI, ISO, US Pharmacopeia/ Food Chemicals
Codex, etc.
4. FoodFraud.msu.edu
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What is Food Fraud?
Food Fraud
Dilution Contaminant
Grey Market/
Theft/ DiversionCounterfeiting
Unapproved
Enhancements
Mislabeling
Substitution
Source: Food Fraud Think Tank Presentation, GFSI,
10/2012
5. FoodFraud.msu.edu
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Defining Food Fraud
⢠Action: Deception Using Food
â Including âIntentional Adulterationâ
⢠Motivation: Economic Gain
â Food Defense motivation is harm or terror
⢠Effect:
â Economic Threat
â Public Health Vulnerability or Threat
⢠Examples
â Horsemeat in ground beef
â Peanut Corporation selling known contaminated product
â Diluted or extra virgin olive oil
â Melamine in pet food and infant formula
â Over-icing with unsanitary water
â Unauthorized unsanitary repackaging (up-labeling or origin-laundering)
6. FoodFraud.msu.edu
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FoodSecurity
The Food Risk Matrix
Action
IntentionalUnintentional
Harm:
Public Health,
Economic, or
Terror
Food
Defense
Food
Safety
Motivation
Gain:
Economic
Food
Fraud(1)
Food
Quality
The Cause leading to the Effect of Adulteration
Source: Adapted from: Spink (2006), The Counterfeit Food and Beverage Threat, Association of Food and Drug Officials (AFDO),
Annual Meeting 2006; Spink, J. & Moyer, DC (2011) Defining the Public Health Threat of Food Fraud, Journal of Food Science,
November 2011
7. FoodFraud.msu.edu
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The Chemistry of the Crime
Brand Protection
⢠Management/ IT
⢠Market Monitoring
⢠Supply Chain Integrity
⢠Product Protection
⢠Tampering
⢠Traceability
⢠Authentication
⢠Security
⢠Safety
The Fraud
Opportunity
VictimGuardians/ Hurdles
Fraudsters
Traditional Criminology
Environmental Criminology
Reference: Spink 2010, Adapted from: Felsonâs Crime in Everyday Life, 1998
8. FoodFraud.msu.edu
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Application to Food
⢠Regardless of the cause of the food risk, food
adulteration is a food issue.
⢠Food safety, food fraud, and food defense can
create food adulteration risks.
⢠Economically motivated adulteration is
economically motivated, but the food public
health risks are probably more risky than the
traditional food safety threatsâŚ
⢠âŚbecause the contaminants are
unconventionalâŚ
⢠âŚweâre not specifically looking for them.
9. FoodFraud.msu.edu
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Michigan State University 9
Graduate Courses (Online, Three Credits)
⢠Anti-Counterfeit & Product Protection (Food Fraud)
⢠Quantifying Food Risk (including Food Fraud)
⢠Food Protection and Defense (Packaging Module)
⢠Packaging for Food Safety
Certificate (Online, Four Courses Each)
⢠Certificate in Food Fraud Prevention (Food Safety)
⢠Certificate in Counterfeit Medicines (Public Health)
⢠Certificate in Counterfeiting Criminology (Criminal Justice)
Graduate Degree (Online)
⢠Master of Science in Food Safety
Curriculum
10. FoodFraud.msu.edu
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Michigan State University 11Š 2012 Michigan State University 11
Acknowledgements
⢠MSU NFSTC: Dr. Scott Winterstein, Trent Wakenight, Kristi Gates, Dr. Kevin Walker, Sandy Enness,
Jen Sysak, Dr. Rick Foster, to name a few critical contributors and supporters.
⢠MSU Food Safety Policy Center: Dr. Ewen Todd
⢠MSU School of Packaging: Dr. Bruce Harte, Dr. Robb Clarke, Dr. Laura Bix, Dr. Paul Singh, Dr.
Diana Twede, Dr. Gary Burgess, Dr. Harold Hughes, Dr. Mark Uebersax, Dennis Young, and Dr.
Joseph Hotchkiss
⢠MSU Communication Arts/ Consumer Behavior: Dr. Maria Lapinski and Dr. Nora Rifon
⢠MSU Supply Chain Management: Dr. Cheryl Speier, Dr. Ken Boyer, Dr. John MacDonald, Dr. David
Closs, Dr. Stan Griffis, Dr. Judy Whipple
⢠MSU College Social Science: Dean Marietta Baba and Assoc Dean Chris Maxwell
⢠MSU College of Law: Dr. Neil Fortin and Dr. Peter Yu
⢠MSU Veterinary Medicine: Dr. Wilson Rumbeiha and Dr. Dan Grooms
⢠MSU Program in Public Health: Dr. Michael Rip and Douglas C Moyer
⢠MSU Global: Dr. Christine Geith, Jerry Rhead, Gwyn Shelle, Lauren Zavala, Dr. Karen Klomparens
⢠MSU Libraries: Anita Ezzo, Nancy Lucas, Kara Gust
⢠MSU International Programs: Dr. Mary Anne Walker, Dr. John Whimms
⢠MSU Criminal Justice: Dr. Jeremy Wilson, Dr. Ed McGarrell, Dr. Justin Heinonen, Roy Fenoff,
Zoltan Fejas, Barbara Sayre, and Sara Heeg
⢠State of Michiganâs Ag & Food Protection Strategy Steering Committee: Dr. John Tilden, Brad
Deacon, Gary Wojtala
11. FoodFraud.msu.edu
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Discussion
John Spink, PhD
SpinkJ@msu.edu
www.A-CAPPP.msu.edu
517-381-4491
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